Brandmerry Blog Archives
How to Get Your Ideal Client to Stay on Your Website
HOW TO GET YOUR IDEAL CLIENT TO STAY ON YOUR WEBSITE
So you have people visiting your website! Good for you - I know it's such an awesome feeling when you get people to start viewing your hard work!
I know it feels like such a huge accomplishment that people have decided to take a step further and investigate what it is you are all about. But the problem is not getting people to your website, it is getting them to stay.
Fun fact, just last week I was doing a guest podcast interview and the host was telling me how easy it was to get pulled into my website and she suddenly found herself reading every page - pretty cool huh?
It's so freaking important to give people a REASON to stay on your website and to explore more about you and what you have to offer.
In today's web series I'm sharing How To Get Your Ideal Client to Stay on Your Website and I promise it's a whole lot easier than it sounds!
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
Authentic Email Marketing and Why It's Crucial to a Successful Brand and Business
AUTHENTIC EMAIL MARKETING AND WHY IT'S CRUCIAL TO A SUCCESSFUL BRAND AND BUSINESS
In case you haven't gotten the memo I'm really into authenticity. I've seen first hand how being authentic and vulnerable with your community can result in big pay days for your business.
In fact, it is authentic marketing that allowed me to sign four high-priced clients at $3,000 a piece with a list less than 100 people!
That's why in today's web series I'm sharing:
Four Steps to Show Your Authentic Voice in Email Marketing
I'm spilling the beans on my four techniques to make sure your true authentic voice comes through in your emails and how to start building that trust factor with your prospective clients.
I also wrote a bonus blog post all about my favorite email marketing provider and how to get started - check it out below.
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
The Top Three Reasons I Love Converkit
I've tested out a ton of email marketing platforms, because I love to do my research!
When I stumbled upon Convertkit, I really loved the option of having my landing pages and email marketing in one place. I want simple and easy for my business with the option to customize if necessary and that is exactly what I've found in Convertkit.
I wanted to provide some of my favorite ways to use Convertkit and how to get started right away in building your list and sharing your vulnerability through email.
If you haven't already be sure to watch my web series episode all about sharing your authentic voice through email marketing. Click here >>
Disclaimer: I absolutely love Convertkit and use it as my own email provider to grow my list, but the links within this post are affiliate links.
Ok, on to my favorite tools.
1) Landing Pages & Forms
Convertkit includes opt in pages which can easily be connected to you funnel. They offer four options for landing pages, which have been designed for very simple, straightforward use in gathering email addresses for your list. My favorite by far is the Sliding landing page. They also offer simple form options that can be embedded on your website to promote an offer or email newsletter. Since joining Convertkit, I've learned to customize the form option and host my opt ins on Squarespace and still get all the benefits Convertkit offers through their analytics (more to come on how I do this).
2) Tagging capabilities
One of my absolute favorite features of Convertkit is their tagging capabilities. When someone signs up for an offer, completes a sequence or clicks on a link you have the option to assign them a tag. There are two major benefits of tagging your list of subscribers. The first is your ability to make sure you aren't promoting the same thing (i.e. a training or offer) to people who have already signed up. The second, and maybe my favorite, is you can segment certain groups based on their activity. For instance, if you are promoting a new program and want to send a follow up email to clicked your link to learn more you can do so with tagging!
3) Priority Email for Gmail
This is something I struggled with a lot with other providers and that was the fact that my emails always ended up in the promotions folder on Gmail. I want people to see my emails so finding a provider that had my emails showing up in the main folder was huge. Convertkit designs there emails to be super simple, as if you were just sending a friend a casual email. This allows your message to show up in the main folder for Gmail. Recently, they added additional templates that add a little more pizzaz to your emails, but still end up in the main folder - Win Win!
Convertkit offers a ton of options for building your list, nurturing your list and converting prospects into paying clients. If you are looking for an email provider I encourage you to check out Convertkit.
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
Turn Your Passions into Profits: The Steps Needed to Create a Business You Love
TURN YOUR PASSIONS INTO PROFITS: THE STEPS NEEDED TO CREATE A BUSINESS YOU LOVE
The other day I was online and saw a few people say they were tired of hearing "turn your passions into profits." I was a little shocked because I really don't think there is a better way to explain exactly what you are able to do in your business.
The possibilities are endless and even if you are tired of hearing that particular wording, it's important to spread the message that you have to power to create a business around whatever you damn well please.
So I wanted to share with you exactly how to:
Turn Your Passions into Profit ;)
In this video I'm sharing the exact process I followed to do this very thing and how you can start implementing this formula to create your dream business today!
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
Best Hashtags for Instagram to Get Your Business Noticed and Increase Engagement
BEST HASHTAGS FOR INSTAGRAM TO GET YOUR BUSINESS NOTICED AND INCREASE ENGAGEMENT
This week I'm sharing a bunch of information about how to organically grow an engaged Instagram following.
In fact I shared this little video in Authentic Brand Builders this week on how to find the top 30 hashtags for your business. Watch the video here >>
I thought, why not give them a great starting point and share my top five go to hashtags for Instagram.
Really quick though, if you aren't currently using hashtags to market yourself on Instagram, YOU ARE MISSING OUT. You are able to use up to 30 hashtags and I highly recommend you use them all. Start with the five below and use the video to find the rest that are in alignment with your brand and business.
MY TOP FIVE HASHTAGS FOR INSTAGRAM
#passionpassport
This hashtag was started by PassionPassport.com and is a community made up of travelers, storytellers & creatives inspiring you to explore. Their goal is to unite travelers by allowing them to share the travel experiences that have challenged them, shaped their perspective of the world and given them a better sense of who they are. @passionpassport
#calledtobecreative
Created by Emily Lind, Called To Be Creative was designed to showcase the passions, dreams, & stories of today's creative ladies. @_calledtobecreative
#livethelittlethings
Brandi Walker, of Run Style Run, and her friend Meg started the hashtag as way to unite women in sharing the little things in our lives. It's about not overlooking the little things and finding joy in the moment. @runstylerun
#thehappynow
Founded by The Happy Hunters, two LA based bloggers, #thehappynow basically makes me happy every single time I look at it. It's a place to post anything and everything that makes you happy :) @thehappyhunters
#liveauthentic
I love everything about this hashtag and it's creators Folk Magazine. Just one look at their photos you will see it is totally on brand with brandmerry.com. If you love the outdoors and your people do to, you will love this tag. @folkmagazine
#flashesofdelight
Started by Glitter Guide, a lifestyle website dedicated to inspiring you to shine bright. The hashtag features pictures of pretty much anything that is well, just pretty. Share the photos that really make you smile @glitterguide
#brandmerry
Yep, that's right as of today Brandmerry has their own hashtag! Join us in encouraging women to share their personal story through Instagram. The photos don't have to be fancy or staged, just real. #Brandmerry is about uniting female entrepreneurs to share what makes them authentic. @brandmerrycoaching
Remember hashtags, although often made fun of, are a strategy that is necessary to growing your Instagram and start getting truly engaged followers.
Do you have any favorite hashtags you like to use on Instagram?
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>