Posts tagged selling
How to Gain Confidence in Selling Your Services

How to Gain Confidence in Selling Your Services

April 4, 2019

How to Gain Confidence in Selling Your Services


Do you currently feel super sleazy when it comes to selling? I see you over there not wanting to share your offers with the world.

You know you need to get on the phone with people, but then getting on the phone with people and then like freezing because selling has gotten a really bad rap.

We all think of the encyclopedia salesman who came door to door or the car salesman who has given us a really bad rap in movies.

We think of aunt Susie who is even worse trying to push her product to us through Facebook messenger or through text messenger and it's become a bit overwhelming. I'm telling you though, selling is essential if you want to create a profitable brand.

In today's post, I want to share with you how you can gain the confidence to sell your programs and your offers, to the people who need them most

Selling is super important if you want to create a profitable brand and as a branding and business mentor to female entrepreneurs, selling comes up a lot, especially because my audience really wants to create an authentic brand so they don't want to use silly, you know, sleazy sales tactics.

I want to share with you my favorite ways to boost your confidence because that's where it really, really lies. It lies in you knowing from the get-go that you have what they need and you feel really confident sharing that with them.

1. Build a Relationship

At the end of the day, selling comes down to the relationship. Creating truly authentic sales comes from understanding that your audience is human. They are a person and we need to remember that at the end of the day, we are seeing Facebook ads and we are seeing promotions galore and we are seeing popups on youtube or on websites that are all trying to sell us something.

Our audience is dealing with the same exact thing and so we really have to be different and that comes down to building trust with your audience.

There are so many different ways that you can build trust with your audience. My top way is creating high-quality content, (if you need some inspiration for creating content, you can go ahead and watch some of them on my Youtube channel or see the Blog Resources at the bottom of this blog).

Another way of showing up for them is answering questions and inviting them into your world, but at the end of the day, people buy because they trust you.

Selling will become easier when you know more about your audience and they know more about you. Think of it as a friendship. If I am your girlfriend and I am telling you about this brand new product that I tried, you're probably going to go to the website and buy the product because you trust me as your friend.

The same goes for our audience. When we can approach the relationship as if they are our friend, they're more likely to trust us. They are more likely to buy from us. You're literally showing up genuinely online having conversations with people.

It's a lost art that so many entrepreneurs miss, but that is how I have signed every single one of my clients through the power of trust and focusing on the relationship.

2. Believe in Your Offer

If you are creating some sort of program or an offer that doesn't feel true and authentic to you and you don't feel confident and actually delivering that value, it's going to be really hard to sell.

That's why one of the things that I work on in my signature program Roadmap to Freedom is all about creating an offer that feels good to you at that moment.

Focusing on teaching things or guiding or helping people transform their lives based on what you know right now, not where you want to be in 10 years.

If you feel confident in the transformation that you are providing, you are going to want to shout that from the rooftops and that's when those conversations become that much easier.

It becomes less about, let me tell you about all this cool stuff about my program and more about let me tell you about what I offer. “I think this is going to be really valuable for you. This is why I think it's going to support you. What do you think?”

You have more of a take it or leave it approach to selling, which doesn't come off gross, it comes off confident and has your audience feeling like you're not constantly pressuring them.

So again, feeling grounded in your offer and what you provide gives you the confidence to share it with ease.

3. Listen

One of the easiest ways to make a sale is to actually listen to the human on the other end of the phone, the chat box or the zoom call, by listening to someone and truly understanding where they're coming from and where they want to be, you can more successfully position your offer as the solution.

That's ultimately what it is selling is just offering up a solution to the problem. It's offering up the next step. It's removing the pressure have to do this on this day and if you don't do this, all hell's gonna break loose.

I have conversations with mentors who do this and feel disgusting when they get off the phone with people. I want my conversations to be genuine and nothing is more genuine than asking someone where they're at and where they want to be and truly listening to what they have to say and then with full confidence knowing you can support them at the end of the day.

It really comes down to having a strong relationship with your community, feeling super grounded in your offer and listening to what the person on the other end really has to say because when you can do that, you're setting yourself up for major success, not just in your business but also with the clients you work with and the results that they will get.

If you are a coach, a consultant or a mentor and you want to learn my four proven ways to sign your next high level one on one client than I made you a free video training sharing the exact four steps that I used in my business in the very beginning to sign my first four clients and celebrate 15k cash in my business with a list under 100 people.

Real quick before you go, I have to share some exciting news with you. My signature program, Roadmap to Freedom is back and it is better than ever. We have made it more accessible to new and aspiring female entrepreneurs by adjusting the price point of the program because it is my personal goal to help more female entrepreneurs create their dream business so that they can experience true time, financial and location freedom.

At the beginning of my business, I remember what it was like feeling super overwhelmed, not sure exactly where to start, not sure what to work on next that what would lead me to profitability.

So I created a program that would do just that. Roadmap to Freedom is a step-by-step program that walks you through everything that you need to create a profitable brand and make money on your terms.

You can learn more about the program, read amazing case studies and testimonials at

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.





Time mangement

Self-worth love


3 Reasons You're Not Signing Clients into Your Program
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within on year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.








3 Reasons You're Not Signing Clients into Your Program

3 reasons you're not signing clients into your programs | How to sign 1:1 clients | Michelle Knight

This is for anyone who has that 1:1 type of program. It doesn't matter what you do as long as the end goal is the 1:1 type of package. 

For a brief look at what was really going on with me and my journey, be sure to watch the video below to see more on that!

1. Your Mindset is Off

When I first started, I had the mindset where I didn't believe in what I was offering, that people wouldn't see the value in what I was offering and I didn't see how it would transform lives. So there was a major shift that needed to happen, and I'm going to share a core mindset shift that neesd to happen in order to start signing clients. 

There is one core mindset shift that has to happen in order for you to reach your goals and income goals and that is that you have to start mentoring from a place of worthiness. You have to feel worthy internally, so that you can show up as an expert when you are mentoring. Knowing that you are showing up delivering massive amounts of value and feeling worthy enough to sell what you have to offer. 

I have a really cool mantra for you to start incorporating into your life. Allow yourself to feel this mantra. 

"I am worthy of sharing my message with the world and worthy of compensation of my time, my energy and my knowledge."

2. You're Letting Fear Run the Show

Your fear is always going to be there, so instead of constantly trying to fight it, use it to your advantage. This is something I had to learn and paid a lot of money to learn from my mentors. 

Why Fear is Necessary For Your Business

  1. It brings insecurities to the surface
  2. When used correctly, fear can drive motivation.
  3. It's usually a sign that your biggest growth is on the way

So ask yourself "what is this fear trying to tell me?" Flip the switch and let this fear inspire you to take action. Use it as your motivator. You're going to feel uncomfortable. Everything you do that is going to result in massive growth is going to feel uncomfortable. 

3. You're Unclear on Pricing

So I'm going to give you a strategic way to love your pricing. So you need to figure out a price that feels good to you. I like to tell my clients to figure out a price that's a little low, figure out one that's too high and then pick somewhere in the middle. That's a good place to start. Once you have that, follow these steps:

  1. Decide on the price that feels good
  2. List out everything that your 1:1 program includes (time, energy, resources, value)
  3. Think of the outcome for your client
  4. Now look back at the price and ask "how does that feel" Does it feel good? Does it feel too low? Too high? And adjust accordingly. 

For a more in depth version with bonus tips, watch the video below!

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ 

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Michelle Knight of Brandmerry 

Selling Your Programs: How to Sell Without Feeling Salesy


Selling doesn't have to feel gross or salesy. You can show up and authentically build connections with your audience and as a result your offer is just an extension of that. In today's blog post I'm explaining two pieces that need to happen to make selling feel good again.

Let's talk about SELLING WITHOUT FEELING SALESY and the trick that I have learned over the past year and a half with my business to do it in a way that doesn't feel gross. Because one thing I hear from the women in my community, Authentic Brand Builders is,

"Michelle, I want to promote my services but I don't want to do it in a way that pisses people off."

"Michelle, I really need to promote my programs and my services and my offers but I feel like people are constantly bombarded with offers every single day."

And if you are hanging out basically anywhere in social media you know this to be 100% true.

There is a really simple method where you show up as your true self and you can make sales, it really is so easy and I'm sharing the simple steps below:

NUMBER ONE - Making connections

You need to be making connections all the time. You need to be building relationships all the time. If you have your own community, which I highly recommend by the way, you need to always be opening the door for them to message you and to ask questions. Show up and do a livestream where they can do Q and A. Make them feel like they are welcome to reach out to you because this right here, that's the trust factor that we all need to be building and all need to be working on as we go through 2018 and into the years to come. 

The reality is social media is changing so what you need to do leading into everything that you create online is about building trust, about building connections and about building authentic relationships. Don't think that messaging someone that you've never spoken to is going to make a sale. 


I love to tell my clients and my community it's about offering. It's about saying, hey look, I know this is what you're struggling with and you know this because you already started making a connection with them, and I know that this is what you really, really want in the year to come, and again you know this because you've already started to make a connection with them. I wanted to let you know about what I offer helps you get from here to here. If you're interested, [insert really amazing offer here}.

What changes with this is that you are coming from a genuine place. You're not saying, "Hey my offer is $97 and it'll help you do this, this and this and this. Schedule a call here." You're coming from a truly authentic place with your marketing and connecting with where they are, where they want to be and basically offering up your offer, your sale, your promotion, whatever it is, in a way that not only feels good to you but is received openly by your audience.

I can't tell you how many times I have had the privilege of making connections with my audience, reaching out to them through messenger or email and them coming onboard with one on one coaching or with a program - it's because they trust me! 

The one thing I want you to remember as you head into 2018 is one of my favorite quotes of all time. It says, "If people like you, they will listen to you. If they trust you, they will buy from you." Start building that trust the second someone joins your community or your email list. Keep building it and when the time comes that you need to make an offer, you need to make a sale, you can reach out and truly offer from an authentic place.

Here's the thing, selling isn't salesy unless you make it salesy. So don't make it salesy. Make it a natural extension of who you are. Make it a natural extension of conversation that you've had through your community and just look at it as offering up this beautiful package that will help your ideal client go from here to here.

If you want to watch the entire video with some bonus tips at the end you can do that below!

Head over to Youtube and be sure to like and comment on the video while you are over on Youtube to help more people see this information ↠

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach

Branding and business coach

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>