Posts tagged business tools
3 Mistakes to Avoid When Starting Your Business
 

3 Mistakes to Avoid When Starting Your Business

May 16, 2019

Starting a business or find yourself spinning your wheels? You might be making one of these three mistakes. I’m sharing the worst three mistakes I made in the first eight months of having my business and how to avoid them if just starting out.

Prefer to watch, instead of read? I’ve got you boo. Scroll down to watch a quick 5 minute video!


I made a lot of mistakes, I mean I think it’s part of the game, but my goal - to help you avoid some of the worst.

In fact, today on the blog I’m sharing 3 mistakes that I’ve made so you can hopefully avoid them (or at the very least stop doing them now) in your own business.

I’ve been in business 3 years so one mistake a year right? WRONG! And if we’re being honest most of them happened the first 8 months of business.

So without further ado, let’s dive in.

1. BUILDING MY FIRST WEBSITE

It’s like the entrepreneur plague! You want to be official so you spend so much time building a website no one is going to find. Seriously, no one will know it exists and no one will just stumble on it in the beginning.

Unless you are trained in SEO and implementing on your new website the odds of people finding you via search is super slim.
Entrepreneurs spend all their time and money in the beginning building a business when they should be spending it on social media to build a community - which is FREE btw!

If I were starting over I’d spend 8 months building a following on social media (just one), talk to people, discover my voice and then build my website!

2. NOT NICHING DOWN

Major facepalm on this one. No joke I use to call myself a Freedom Coach - what does that even mean? I was trying to be too much in the beginning and struggled to effectively attract and communicate with anyone.

When I finally got specific in focusing on branding and even more specifically around storytelling everything became more clear.

If I were starting over I’d take time to REALLY think of what gap and market I wanted to fill in the online space. And I’d keep going deeper and deeper until I could clearly communicate what I do! This right here can be the difference between your first client and the struggle bus.

Want help with this? Grab my free niche guide here.

3. BRANDING DONE WRONG

In the beginning, I was so lost. I did it ass backward and dove right into researching other brands in my industry and deciding on the aesthetics. Do you know what happened?

I spent 8 months building and then scrapped it all! It in no way reflected my message or story and therefore freaking sucked.

If I were starting over I’d define my niche, learn more about my audience (social media), tap into my story, define my messaging AND THEN choose my visuals.

I did this btw - months later and as a result, I’ve not had to redo my brand in 3 years, just elevate it as I grow as a person! Now I teach other entrepreneurs how to do the same.

Want to learn more about my journey and sign up for my Netflix-style masterclass where I’m sharing a complete Roadmap of the steps I took? You can watch this video on your time here.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


How to Create Better Brand Messaging
 

How to Create Better Brand Messaging

May 9, 2019

Brand messaging is one of the most crucial parts of a profitable brand and business. If you want to make money you need to clearly communicate with your audience. In today’s blog, I’m sharing How to Create Better Brand Messaging and the 3 C’s you can’t live without.

PREFER TO WATCH, INSTEAD OF READ? I’VE GOT YOU BOO. SCROLL DOWN TO WATCH A QUICK 4 minute video!


Brand messaging is one of the most crucial parts of a profitable brand and business. If you want to make money you need to clearly communicate with your audience.

In today’s blog, I’m sharing How to Create Better Brand Messaging and the 3 C’s you can’t live without.


Brand Messaging is one of the most important things you will do for your business. If you’re messaging is falling flat every single strategy, marketing tactic or advertising dollar you throw at it won’t help.

Today on the blog I’m sharing How to Create Better Brand Messaging and more specifically the 3 C’s you can’t live without if you want to create messaging that not only magnetizes, but also converts.

1. CONSISTENCY

This is one of the most important things that you have to have with your Messaging. If your messaging is not consistent you're going to break trust with your audience.

This means that you need to have a unified message for your brand - I call this core brand messaging and it's one of the things that I teach in my program Roadmap to Freedom but I'm gonna give you a little sneak peek.

Core brand messages are 10 to 15 messages that stand true for your brand as a whole not every single program, not just the things that you offer, but for your entire brand.

When you can create a unified blend of messages for your brand that allows you to have consistent messaging on every platform, including your website, your about me, your freebies, your Instagram profile, etc… it’s going to create consistency with your audience and it's going to build trust.

2. CONNECTION

What you are saying has to connect with your audience so one of the things that you need to know and one of the crucial parts of messaging is understanding who you're speaking to. Sometimes we create messages because we're like “Man that sounds good” and we forget about our audience.

  • What does your audience need to hear?  

  • What do you know about your audience that can make your messaging even better?

You always have to focus on the connection  - is the connection there with your audience?

To identify this you need to know what they're struggling with, what they desire and what's standing in their way.

This will allow you to create messaging that hits all of those touch points and will create a deeper connection with your audience.

3. CLARITY

You need to clearly state the benefit for your audience. Again ideal client work is one of the most important things that you can do for your brand as it affects every single thing that you create but it plays such a big role in your messaging and marketing.

When you're creating these messages, yes you're sharing what it is you do, yes you're sharing your story, but if you can't clearly state the benefit of those things in a way that has your audience going “Yes I need that, I want that, sign me up!” then you're going to miss the mark.

It’s so important that you have clarity around what your message or what your product or service ultimately provides.

Making sure your audience can see how that benefits them is essential for strong messaging.

You can be putting a ton of content out there on social media, you can be putting a lot of money towards advertising, but if your messaging isn't strong it's not going to work in your favor.

Messaging is one of the coolest parts about branding and one of the things I absolutely love about teaching.

If you want to hear more about messaging, which is actually only one part of my process then be sure to sign up for my free masterclass at brandmerry.com/masterclass.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


5 Things to Know About Your First Year as an Entrepreneur
 

5 Things to Know About Your First Year as an Entrepreneur

May 2, 2019

5 Things to Know About Your First Year as an Entrepreneur

Look, I’m going to go against the grain here and say starting a business and becoming an entrepreneur takes work.

Insert Rihana singing “work work work work work”

The reality is this is not for the faint of heart, which is ironic because what you need to make this thing work is a whole lot of heart.

In addition to having the belief, mindset and deep desire to make this thing work there are 5 things you need to know in your first year as an entrepreneur.

The first year of my business it took months, I’m talking 8 months for me to truly figure out what I was doing.

I took action, continuous action and was busy working on building this dream, but I had little to show for it.

So, I consider myself a freaking expert in helping women who struggle to get going because I’ve lived through it.

After 8 months of pushing uphill things started to shift for me and within three months I was making enough monthly income to replace my 9 to 5 and in a year I had made 6-figures cash in my business.

Do I think I could have hit those goals faster if I’d had known these things? YES

But, then I wouldn’t be able to share this with you today #lessons.

So here we go - 5 Things to Know About Your First Year as an Entrepreneur (what I wish I’d known).

1. YOUR WEBSITE

How do I say this in a way that doesn’t come across as a total butthead - no one is searching for your website.

Oh, I know you want it to be the case, but in the beginning, people don’t know you, yet so many entrepreneurs spend so much time on building their website right out of the gate when they should be focused on building brand awareness.

Your website is needed and will be one of the most valuable tools in your business, but spending months and months and sometimes thousands of dollars to build your website is a waste at the beginning.

Take the time to identify your niche, who you want to attract and your brand messages BEFORE building your website and be sure to have a marketing plan to actually drum up enough interest that has people visiting your website.

2. YOUR BRAND

Another one that takes so much time and so much money - yep, it’s branding.

I love branding, it is my jam, but so many entrepreneurs do it wrong the first year. They jump right into finding their colors, fonts and designing their logo BEFORE understanding their brand foundations. Yep, you guessed it - your niche, your audience and your brand messages.

PLUS, they overlook the power of emotional branding (more on that here) which at its core is WHY people buy. So rather than diving right into the visual branding what we should be focused on is what branding truly is - the deeper connection to your audience.

One of the best things you can do is create content for your audience to build brand awareness (yes, this is part of branding) and watch as your visuals fall into place.

3. POWER OF STORY

You’ve got one thing when you start and that’s your story! It’s also the one thing you have that will help you stand out from the crowd and competition.

You need to spend time uncovering your story and setting a strong foundation for story in your business.

Your audience is 22x more likely to remember story, which means it goes beyond just your brand story and also includes authentically tying story into every piece of content and marketing material you make.

4. SOCIAL MEDIA I CONFUSING

Yep, that’s right social media is a lot of information. It can be one of the coolest tools you use in the online space OR it can literally drive you crazy.

In the beginning, you want to be everywhere because that’s what you’re told right? Well, not really the best move when you’re just starting out.

Instead, I suggest you focus on one social media platform to start and get really good at that. In order to do this think of two things. #1 Where do you like to hang out and #2 Where is your audience spending time.

Boom - start there and stop overwhelming yourself trying to be everywhere!

5. MESSAGING IS MAGIC

If there is one thing I’ve learned as an entrepreneur and especially my first year in business is that messaging can make or break your success.

This goes back decades and is the foundation of successful advertising. You need to be crystal clear, do everything in your power to not confuse your audience and clearly communicate how it benefits your audience.

If there is one thing you set up at the start of your business it should be your brand messaging. What do you provide and how does it benefit your audience?

That’s the secret - making sure you’re clearly sharing how it benefits your audience.

If you’re always focused on this, it’s freaking magic.

I hope you take these five essential pieces and put them into action.

They can completely change the course of your business and your ability to reach profitability faster.

If you need support along the way, that’s where I come in. As an expert in making some mistakes and turning them into a thriving online brand and business, I support my clients in using the power of story to create an authentic and profitable brand and give them to marketing tools to amplify their voice.

Schedule a Discovery Call here: brandmerry.com/call

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


Why perfectionism is bad for business (entrepreneur edition)
 

Why perfectionism is bad for business (entrepreneur edition)

April 25, 2019

Why perfectionism is bad for business

PREFER TO WATCH, INSTEAD OF READ? I’VE GOT YOU BOO. SCROLL DOWN TO WATCH A QUICK 6 MINUTE VIDEO!

It's a trap. I'm talking about perfectionism, more specifically, perfectionism in business.

I know it's really easy when you dive into this whole entrepreneur thing that you want every single thing to be perfect.

So I have to know, do you struggle with perfectionism and more specifically, did you feel that heightened when you became an entrepreneur when you started diving into the world of entrepreneurism?

I know I did, and you and I are not alone. There are so many women who struggle with this. Today, I want to talk to you about what perfectionism means for your business and how you can start to escape it.

Real talk. I have struggled with perfectionism my entire life, and I'm not talking about that one time in college when that one paper had to be perfect.

I'm talking about perfectionism on an emotional, mental, and physical level really impacting me for years and years. And so when I tell you I get you, I am not freaking lying.

That feeling of almost being paralyzed to do anything in your business, redoing and redoing an email and a website, trying to get it absolutely perfect to the point that you feel exhausted and slightly overwhelmed and comparing yourself to other people in the online space because let's just admit it right now, comparisonitis plagues perfectionists so much.

I get it - all right. Maybe you're not that far gone, and to that, I say bless you, but perhaps you are, and you need to hear exactly what I'm telling you today.

Throughout my entrepreneur journey, I had to come face to face with my struggle around perfectionism. And today I have some harsh truths for you; perfectionism is keeping you stuck. I know, I get it.

When I first heard it, I was like, who do you think you are? But it's true and after three years of really making this a focus, to dive into how perfectionism was keeping me stuck, how it was keeping me in a safe space, I have come to learn that it is an excuse that so many entrepreneurs use, and it's probably an excuse that you're using today.

It's a belief that you have held onto for so long that it's ultimately keeping you stuck.

It is keeping you in a safe bubble where you are not taking risks and big, bold chances. And I have to tell you; it is those risks and big, bold chances that make you a better entrepreneur and more importantly, a better version of yourself.

And so with everything, I genuinely believe that you have a choice and you might be thinking to yourself, I know that and I believe that, and maybe you know that on a surface level, but have you actually thought about that today?

Have you thought about the fact that you can live with something forever and ever and you can wake up one day and have a choice to no longer let that be your truth?

You have a choice right now.

You can choose to stay safe in this perfectionist bubble, redoing things over and over again, not putting your voice out into the world, or you can choose to take action, and you can choose to get super uncomfortable, and I have to tell you, that's where growth comes from. It comes from doing uncomfortable things.

Also, side note, if the fear of failure is like going off in your head right now, watch my video from last week because we talked about the fear of failure and what it truly means.

But I have a question for you. Does everyone who struggles with perfectionism stay hidden? The answer is no. Obviously, because there are big important people in this world who are out there sharing their message that struggle with this same thing that you and I struggle with and I know that was a huge part for me.

When I realized that these people out there every single day are doing it even though they might be a little fearful that they might fail or that it won't be perfect. They're still doing it. I'm standing in front of you today to tell you that you have a choice.

You deserve to show up, and you deserve to be seen just as you are in this moment, even if it doesn't feel perfect, it's your job to decide not to let this label keep you from achieving greatness.

My first live stream was horrible. My first webinar blew up in my face, my first launch. It did not go as planned, and the only way that I grew was by putting it out there and continuing to take action over and over again.

So how can you ever perfect something if you're not willing to put it out into the world? If you are afraid of what people are going to say, I have to tell you there will always be people who love you and there will always be people who want to bring you down.

You have to focus on the people who love you, and you have to put your stuff out there and to be your true authentic self anyway.

So how are you going to show up and take action and take risks even though it is scary, even though you want it to be perfect and it's not there yet because I am telling you your business, your life of freedom, it all comes back to you and the choices that you will make today.

If for you, that action means finally getting started, your thriving online business. If that means for you saying yes to the dream that you've had forever playing over and over in your head, but you're afraid to do it because guess what? It's not perfect yet.

I want to invite you to my upcoming masterclass where you'll hear from someone who has been where you are struggling with perfectionism, and we're going to talk about exactly what you need to create a thriving online business that doesn't waste time, energy, or resources, and get you to profitability faster. You can go to brandmerry.com/masterclass.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!


Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


How to Overcome Your Fear of Failure as a Female Entrepreneur
 

How to Overcome Your Fear of Failure
as a Female Entrepreneur

April 18, 2019

How to Overcome Your Fear of Failure as a Female Entrepreneur in a simple 10-minute exercise + my #1 questions to ask yourself if you’re current feeling stuck due to a fear of failure.

PREFER TO WATCH, INSTEAD OF READ? I’VE GOT YOU BOO. SCROLL DOWN TO WATCH A QUICK 10 minute video!


Fear of failure as an entrepreneur is a real freakin’ thing.

Maybe right now you are afraid of failing in the moment because you're doing something and all of those fears keep popping up for you that this might not work out.  

Maybe you're thinking of taking the leap, thinking of taking action and the fear of failure is playing over and over in your head.

Today I want to talk to you about the fear of failure and how it doesn't have to be your story and I'm going to give you the number one question to ask yourself if you are ready to face your fears.

I've been an entrepreneur for three years now and when I tell you that fear of failure is something that I have seriously struggled with, I am not lying

In the beginning, I was almost paralyzed by my fear of failure. I almost did not start this business because I was really scared of what it could ultimately mean for my family. What people would think about me? What would people think about my decision to leave a nine to five to pursue this dream when I had a brand new baby?Would just think I was absolutely insane if it didn't work out?

I put a lot of time and energy into this business and I'm so lucky that it did work out, but don't think for a second that those fears of failure, or any fears for that matter, are not constantly coming up.

You've probably heard of the saying new level new devil - It doesn't go away, but I've learned a couple of strategies that help me move through that fear faster and that's what I want to talk to you about today.

The fear of failure is ultimately keeping you stuck. It's keeping you stuck in this cycle, in this comfortable space. Think about it, fears pop up when we're questioning something.

When we're taking a leap of faith, when we're thinking about taking action towards our dreams, that's when fears come up.

And so I like to believe that fear is your heart's way of telling you that you are ready and it's up to you to listen to that fear and believe that fear.

You can then choose to stay comfortable or to face that fear and see what amazing, beautiful things that you can create in this one life that you have.

When you start looking at the fear of failure as your heart being like, “Whoa, let's do this dang thing,” It shifts everything for you.

Now, let’s talk about how to deal with fears that are coming up for you at this moment. You know all of those dark hole things that are playing over and over in your head and they're keeping you up at night.

TRY THIS EXERCISE

  1. Take a moment, get a piece of paper, get your phone out and I want you to write down all of those worst case scenarios. No, seriously do that like right now, like write out your worst case scenarios.

  2. Now I want you to look at that list you've just created and I want you to ask yourself, truly, is this really possible? Am I really going to let it get to this place?

We make up all these worst case scenarios in our head and we never actually look at them and bring attention to them, but the second that we do, sometimes were like, wow, that's a little ridiculous.

That's the power of the mind, man. It could take us into some dark, dark places, but now you have an opportunity, you have a choice. You've seen what is playing over in your mind and you have a choice to say, no, I'm not going to let that happen.

I'm not going to let these dark black hole thoughts keep me in my comfort zone and keep me safe because this place of safety of comfort is where so many entrepreneurs either plateau or never get enough momentum to get started and I don't want you to stay there now.

Ok, let’s get into the number one question to ask yourself if the fear of failure is something that is truly affecting you.

BEST QUESTIONS TO ASK YOURSELF

I want you to think of someone that you absolutely admire. Maybe it's somebody in the online space, maybe it's somebody in your personal life. I know for me, Oprah, she basically always comes to mind. I remember being that girl running home from school at 4:30 watching Oprah on TV.

Fill in the blank with your person & ask yourself the following:

  • Where would you be if Oprah or that person, let fear lead the way?

  • Where would you be if that person didn't take action?

  • Where would you be if that person allowed fear to keep them safe?

My guess is that you'd be in a completely different life or situation than you are now and that is exactly my point.

It has to be about more than just you running this business. Being an entrepreneur isn't really about you. At the end of the day, it's about the people who need to hear from you.

It's about the people who will be impacted by your work. They need you to show up. They need you to get your voice out there. They need you to take action.

So think about it. Who is that person who needs you? Even if one person is affected by you, you have made a difference and that creates a ripple effect that then affects somebody else and someone else and someone else.

If you start taking action, think about all of the people that will then be affected by that.

Anytime that fear comes up, I think about the people I'm able to impact. So where would you be if so and so didn't show up and who are you meant to impact?

It's a ripple effect and it starts with you right now at this moment.

I know that those fears that are coming up for me are not true, that I can rewrite my story and that so many people need to hear my message.

If you are ready to take action, then I want to invite you to my upcoming masterclass. I'm sharing with you exactly how to create a thriving online business that doesn't waste time and energy or have you feeling super overwhelmed.

If you're interested in joining us, you can go brandmerrry.com/masterclass.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!