Four Steps to Find Your Authentic Voice for Email

#BRANDMERRY

If you were studying my success in a classroom, I would go against the "rules". When I started attracting paying clients I did not have a big list or a private group of over 1,000 people. What I did have was a story and I was able to share that with my community 100%.

 
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When I officially launched my business in July, the first thing I did was to nurture my existing list, which wasn’t big at all by the way and to start building valuable relationships. This is what helped me get my firs paying clients. With the help of my coach I was able to really narrow down my message, purpose and story I wanted to share with the world. I became vulnerable and spoke with true authenticity - that right there is what attracts people. I'm sharing four steps to let your true voice shine through email and build valuable relationships!

1) Discover Your True Voice

Write how you speak, yes it truly is that simple. So many people overlook this, or overcomplicate the sh*t out of it, because they feel like they should speak a certain way to be taken seriously, that they should mimic what successful people in their industry are doing.

Listen, if you don’t write like you speak people are going to start connecting the dots and realize that you are not authentic and will not trust you. If you like to give a lot of detail and are a storyteller like me, then write that way. Look, there are already going to be people who don’t read your whole email and don’t like your style, so don’t even worry about pleasing them. Be yourself. It is all about trust, how do you expect people to trust you if you aren’t being your true self?

Two tricks I like to use are pretend you are writing a letter to your friend and a speech to text tool. Google Docs has an option called Voice Typing, simply talk about your subject and Google will turn that into written content. This is a great option if you are just starting out or struggling to transcribe your words into writing.

2) Become Clear On Your Messaging

You need to be speaking to one person when you write your emails, posts, live streams whatever. This person needs to be so clear in your mind that you can pinpoint their pains and pleasures. Now, I don’t want you to get wrapped up in exactly what your client needs and try to reformat your life and language to meet them, but I do want you to be become clear on those pains and pleasures in their life so you can speak to them using your real life experiences. There are three things to keep in mind with your messaging:

  1. our purpose (why are you doing this)

  2. What you do, who you serve, what they are struggling with and how they benefit from your expertise

  3. Their 3 major pains and 3 major pleasures

Use your three pieces above as a reference point to check in with yourself to see if you are still on track when it comes to your messaging.

3) Uncover Your Story

It is important to have your top three stories laid out from the very beginning. I want you to think of three major shifts that have happened in your life. For me it was the loss of my brother to childhood cancer, the birth of my son and my decision to skip college after high school graduation.

As you can see these shifts can be both major or subtle, it doesn’t matter, what matters is the impact it had on you and the lessons learned. Narrow down your three and write each story out. Now find the connecting pieces! This is your message. Tie this into every single email, post you write. I’m not even joking! For instance if I’m writing to my client, who struggles with time, I give them tips for how I manage time, but I also share my personal story of starting a business, working 9 to 5 and raising my son who ultimately led me on this path to entrepreneurship. Bring it back to your story every single time.

4) Pull From Real-Life Experiences

There are a few tools I like to use to plan out my content. I love spreadsheets and I’m sorry if you don’t, but I love them and I use them in every area of my business. I create a spreadsheet with columns for each week of the month and columns for the number of emails I send. I use this to plan out my content because it allows me to see from a month’s view exactly what I’ll be sharing with my community.

I also like to pull from real life experiences and encourage you to do so as well. I look at every single opportunity in my life to get inspiration from. I take note! I use a few tools to keep track of all of this:

Notepad in my phone (my favorite by far)

I have a physical notepad reserved for ideas

My journal, these often come to me in meditations

At the end of the month I pull from these various places and develop my content for the month ahead. If something really stood out to me and I feel like my community needs to hear it because it is so in alignment with my purpose and message I will rearrange my schedule to fit it in.

I also batch schedule and write all of my content. On Mondays I write out my emails for the week and blogs. That way I’m in a very creative space, they all flow together and I don’t have to worry about them again.

It really is that easy my friends, lead with your story, follow your purpose, pull from your life and share your truth BOOM!!

BE MERRY!

Michelle Knight.

P.S. Ready to start building valuable relationships and attract your dream clients? My Build Your List course is only $97 and includes five complete modules to walk you through the whole process! As an added bonus I've included video tutorials to support you in creating branded worksheets and email templates >>