Brandmerry Blog Archives
Authentic Sales Conversations: How to Build Trust and Grow Your Business
Welcome back, friend, to another episode of the Authentic Brand Builders Podcast!
Today, we’re diving into a topic that often gets overlooked in branding and marketing conversations: sales conversations.
While branding, content creation, and marketing are crucial for getting your business seen and building an authentic brand, at some point, you also have to do the one thing many business owners resist…selling.
Let’s talk about why authentic sales conversations matter today more than ever, and how you can master them to grow your brand and serve your audience.
Why Sales Conversations Are Making a Comeback
In the past, many entrepreneurs relied solely on sales pages, DMs, ads, and email funnels to close sales. But the online industry is shifting.
Consumers are becoming more cautious. They're craving trust, connection, and authenticity before making an investment.
That’s why we’re seeing a return to real human conversations, especially for high-ticket offers and personalized programs.
Here at Brandmerry, we’re embracing this shift by offering more opportunities for small Q&A conversations for our programs, including the Authentic Brand Builders Academy. And today’s guest on the podcast, Leah from Digital Trailblazer, is a true expert in building authentic sales conversations.
Meet Leah: From Nursing to High-Ticket Sales Coaching
Leah’s entrepreneurial journey started in an unexpected place, nursing.
After struggling to start a family and facing the challenges of solo parenting while her husband traveled for work, Leah and her husband Todd decided to find a way to bring him home.
Their path led them through network marketing (where they initially struggled), to affiliate marketing (where they thrived), and eventually to building a seven-figure business teaching others how to own and sell their expertise online.
Why Selling Your Expertise Is the Best Business Move
When you build a business based on your expertise, you tap into:
Higher profit margins and faster ROI
More aligned, sustainable work
Deeper connections with your ideal customers
Your story, your transformation, and your lived experiences are valuable.
Start there when building your brand and business. It’s the crucial step in branding many entrepreneurs skip, and the foundation of what we teach inside of You! Branded.
As Leah shared, some of the most successful businesses she’s seen came from people recognizing the everyday transformations they'd created for themselves, whether it was a fitness journey, a career change, or a marketing skill.
How to Approach Sales Conversations (Without Feeling “Salesy”)
Here’s the truth: if you're selling high-ticket offers, you need to have sales conversations.
Even if you dream of fully automated systems one day, talking to your ideal clients directly is essential early on. Why? Because:
You build real trust.
You gather market research to improve your messaging.
You filter for the right fit (important when working closely with clients).
You learn how your audience talks about their challenges.
And the good news? Sales conversations don’t have to be intimidating.
Here are Leah’s top tips for mastering authentic sales calls:
1. Lead the Conversation with Service, Not Pressure
Think of your role as a leader, not a closer.
Approach each call as an opportunity to help someone, not just make a sale.
Leah shared that she says a simple prayer before each call:
"Let this be fun. Let me serve them well. And if it’s the right fit, let’s move forward."
2. Practice “Hyperactive Listening”
Successful salespeople aren’t the best talkers, they’re the best listeners.
Pay attention not just to what your prospects say, but what they don't say—the hesitations, the body language, the energy shifts.
The better you listen, the better you can lead them to the right solution.
3. Don’t Fear Objections; Understand Them
If someone is hesitant, it’s not necessarily a bad thing.
Often, nerves are a sign that this decision matters to them.
Learn to spot the difference between natural hesitation and a true misalignment.
Tailor your responses to their decision-making style, whether they need more time, more details, or more emotional reassurance.
4. Start Simple and Build Over Time
You don’t need a complicated application process right away.
Start by simply getting on calls, listening, and learning.
Over time, you can add layers, like pre-call forms, prep videos, or nurture sequences, to make your sales process even stronger.
The Bottom Line: Authenticity Wins
We are in a new era of online business, where real connections and authentic conversations drive success more than ever before.
Whether you're selling one-on-one coaching, group programs, or digital offers, your ability to lead with service, listen deeply, and build trust will set you apart.
If you're nervous about sales calls, good.
That means you care. And with practice, authentic sales conversations will become one of your biggest business superpowers.
Connect with Leah and Digital Trailblazer
Want more support on sales, marketing, and entrepreneurship?
Check out Leah and Todd’s podcast, the Digital Trailblazer Podcast, where they dive deep into strategies for building a thriving business online.
You can also find all their resources at DigitalTrailblazer.com.
Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
The Secret to Effortless Content Creation: How Storytelling Transforms Your Marketing
Lately, I've been diving deep into the topics of content creation and marketing, releasing videos and podcast episodes about consistency, top-of-the-funnel strategies, and everything you need to market your business effectively.
Why? Because, marketing your business can be incredibly frustrating.
But here's the truth: Marketing is essential. It's how your brand gets seen and ultimately, how your brand gets paid.
However, one common issue my clients and I experience is feeling disconnected from our own content. When you're disconnected, your audience feels it too.
Today, I’m sharing how you can realign with your content through storytelling to simplify your marketing and enhance audience connection.
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
Why your struggle with marketing might not be about your skills, but rather about your content alignment.
5 actionable strategies to effortlessly weave personal and micro stories into your marketing for improved connection, engagement, and conversions.
How to prioritize content that genuinely excites you boosts creativity, consistency, and ultimately drives stronger audience relationships and results.
**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!
For the full content and all the insider tips, listen to Episode 141 or watch it here.
Why Your Marketing Feels Difficult (Hint: It's Not Your Strategy)
It's easy to assume you're just bad at marketing or copywriting. But more often than not, it's simply an alignment issue.
You might be missing the core element that makes content creation effortless and enjoyable: Storytelling.
I've experienced this personally. As a business owner, it's easy to slip into sharing endless tips and strategies, losing sight of the storytelling aspect that initially inspired me to start my business.
When I realize I'm disconnected, I always come back to storytelling, and every single time it transforms my content creation from feeling like a chore into something exciting and genuinely valuable.
Why Storytelling Matters in Marketing
Storytelling helps:
Create authentic connections with your audience.
Generate content ideas effortlessly.
Improve content performance and engagement.
Showcase your authority and empathy clearly.
Turn your content from fluff into valuable messaging.
Consider this example of how a storytelling approach improves your marketing hook:
Instead of:
"I help entrepreneurs clarify their brand message."
Try:
"When I first started my business, I struggled to explain what I did. Every post felt generic, and nobody engaged. When I started sharing my personal stories, everything clicked. Now, I help entrepreneurs do the same."
Can you feel the difference?
5 Ways to Integrate Authentic Storytelling into Your Content Strategy
1. Prioritize Personal Stories First
If your content feels dry or disconnected, start by sharing personal stories. Reflect on shared experiences with your audience. Even if your exact circumstances differ, your story will make them feel something, and this creates a powerful connection.
Challenge yourself: For two weeks, share nothing but personal stories on your social media, email newsletters, blogs, or podcasts. Notice how your creativity and audience engagement shift.
2. Aim for Connection, Not Perfection
Drop the overly "expert" tone. Yes, even if your brand is considered “professional,” your expert tone can often come across as too “teachy” rather than heartfelt.
Striving for perfection can prevent you from sharing powerful, spontaneous stories, and in the process, you’ll lose a lot of what makes storytelling effective. When we reach for an expert tone, we lose the feeling.
I once shared a quickly written, raw post about my fitness journey. It was a photo of my reflection in the mirror, and the caption was choppy, but clearly shared my feelings about my fitness goals and the time it took to reach them. I didn’t overthink it, I shared what I was feeling in the moment and focused on providing value to my ideal customer.
To my surprise, it resonated deeply and achieved incredible engagement. Authenticity always beats perfection.
3. Leverage Micro Stories in Your Content
Many entrepreneurs obsess over their extensive brand stories. While your overall brand story is important, micro stories (aka digital stories) are where the magic happens.
These are small, specific moments in time, rather than chapters that have unfolded over a period of time.
Use micro stories as captions, carousels, or short-form videos on social media, or infuse them into longer-form content like podcasts or YouTube videos. This video (aka the full-length episode of this post) is a masterclass in this process.
4. Create Content That Excites You
If your content feels forced, reevaluate your topics. Talk about what genuinely excites you, not just what's trending. If you’re feeling stuck, stop asking yourself, “What should I post?” and instead ask yourself, “What does my audience need to hear?”
For example, I love teaching SEO and Pinterest strategies to clients individually, but general content on these topics doesn't excite me. I prefer sharing insights on sustainable marketing, branding, and storytelling publicly, and when I stopped creating content that felt forced, I found my joy again.
Keeping content exciting and aligned ensures consistency.
5. Practice Storytelling Regularly
Storytelling improves with practice. Before creating content, ask yourself:
What story connects to this topic?
What lived experience can I share?
Is there a client story that applies?
Can I illustrate this with a fictional scenario?
Regularly practicing storytelling will make integrating it into your content effortless and natural.
Why Storytelling Changes Everything
No strategy will sustain your marketing success if you're not excited about the content you're creating. If you’re stuck in a cycle of feeling frustrated with your marketing or stuck with your content, then return to storytelling and authentic expression.
Storytelling not only makes your content enjoyable to create, it makes your content memorable, engaging, and highly converting for your audience.
To go deeper into aligning your marketing through storytelling, I'm hosting the Brand Clarity Breakthrough Challenge starting April 6th. It's completely free, and you'll learn how to clarify your brand messaging and confidently share your story.
Sign up here: brandmerry.com/challenge
For weekly branding and marketing tips, subscribe to the Authentic Brand Builders podcast and our newsletter at brandmerry.com/subscribe.
Happy storytelling!
Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
Creating a Winning Content Strategy: Why Your Brand Must Come First
Ever feel like you're churning out content day after day, but not seeing the results you want?
You're definitely not the only one! It's so easy to get caught up in the whirlwind of social media updates, algorithm changes, and the latest content trends.
But the real key to success isn't chasing the trends - it's about building a strong foundation for your brand.
As my friend Jodie and I chatted about recently as part of our Marketing Mayhem series, your brand strategy, and your content strategy aren't just connected, they're basically inseparable.
Think of them like two peas in a pod! Marketing might get someone's attention, but it's your branding that makes them stay. Jodie always says, "Marketing is like asking someone on a date. Branding is the reason they'll say yes." And it's SO true!
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
Why your brand foundation is the key to creating effective content that grows your business consistently, even when algorithms change.
The importance of repetition in your content strategy and how it directly builds your authority and visibility.
How to simplify and systematize your content creation, leveraging multiple platforms without the overwhelm.
**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!
For the full content, and all the insider tips, listen to Episode 140 or watch the episode here.
Why Brand Strategy is Non-Negotiable
Many entrepreneurs mistakenly skip directly to content creation, ignoring their brand foundations. But, this often leads to creating content for algorithms rather than your audience.
The result? Frustration, burnout, and ineffective strategies collapse when the algorithm changes, which it inevitably will do.
When your brand foundation is clear (i.e. knowing exactly who you are, who you serve, and how you're different) you become resilient. Changes in the digital landscape won't phase you because you're creating content for your audience, not for temporary algorithm wins.
Creating Content with Purpose
To develop a winning content strategy, you first need clarity on these foundational aspects:
Your Unique Perspective: What sets you apart in your industry?
Your Ideal Audience: Who are you truly trying to reach?
Your Impact Areas: What are the specific areas or issues you're passionate about changing?
I love what Jodie shared about creating "Areas of Impact" in your content strategy.
For instance, her areas of impact include personal branding, overcoming the fear of visibility, and actionable marketing strategies. By consistently creating content around these key themes, you build authority, trust, and visibility in your niche.
The Power of Repetition
Repetition is another key to a successful content strategy. Repetition equals reputation. Your audience needs to hear your core messages repeatedly to truly connect, trust, and associate you with expertise in your area.
Taylor Swift, for example, became a billionaire partly by repeating and re-recording her songs. Meanwhile, entrepreneurs are hesitant to repeat valuable content on multiple platforms or more than once.
Don’t be afraid to consistently reinforce your core messages, this is where the magic happens.
Multi-Channel Marketing & The Content Stack
Building a resilient content strategy also means leveraging multiple platforms. Jodie and I both advocate for a multi-channel approach. Your content stack should include:
A brand awareness platform (this is where your content is discovered by someone new).
An attraction platform (this is where someone takes the next step).
A connection platform (this is where the connection deepens - Jodie and I love email marketing for this).
This structure ensures your business remains stable even if one platform shifts or becomes less effective. It also gives you multiple ways to build deeper connections with your audience.
Turning Your Content Strategy into a Repeatable System
Your content strategy becomes your system—something you can rely on, especially on days you feel less inspired.
James Clear puts it best: "You do not rise to the level of your goals. You fall to the level of your systems."
A solid content system might include:
Regular brainstorming sessions to plan months of content ideas
Batch content creation to improve consistency
Strategic repurposing across platforms to create more reach
Clearly defined themes or pillars aligned with your offers so everything points to the sale
When you have these systems, content creation no longer feels like a burden. Instead, it's an efficient, effective way to consistently attract, engage, and convert your ideal customers.
Embracing a Sustainable Strategy
Ultimately, the best content strategies prioritize depth, connection, and genuine value. Whether you're creating content for Instagram, YouTube, podcasts, or blogs, always return to your brand foundation. Ask yourself:
Does this align with my brand?
Am I clearly communicating what I stand for?
Am I consistently reinforcing my key messages?
By putting your brand first and embracing repetition and systematic content creation, you'll create a strategy that stands the test of time.
Remember, your content is more than just tactics. It's your voice, your message, and your legacy. Prioritize your brand, build your foundation, and watch your business thrive.
Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
Boost Your Sales with Better Messaging: 3 Mistakes You’re Making (And How to Fix Them)
Your content is getting views. Your emails are getting opened. You’re showing up consistently, just like all the marketing experts (including myself) tell you to… but your audience still isn’t converting.
If you’ve been wondering why your content isn’t leading to more sales, the problem likely isn’t the platform, the algorithm, or even the offer itself. It’s your messaging.
Messaging is the foundation of everything in your brand. It’s how you communicate what you do, who you serve, and why your audience should choose you over someone else. However, many entrepreneurs make mistakes that cause their messaging to fall flat, leading to low engagement, slow audience growth, and missed sales opportunities.
In this post, I’m breaking down the three biggest messaging mistakes that might be costing you customers, and how to fix them:
Vague messaging that doesn’t clearly communicate what you do or who you serve
Lack of storytelling, making it harder to connect with your audience on an emotional level
Inconsistent messaging, which confuses potential customers and weakens your brand recognition
If your content isn’t converting, one of these three issues is likely the reason.
**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!
For the full content, and all the insider tips, listen to Episode 139 or watch the full video here.
Why Messaging Matters More Than You Think
Your messaging is the bridge between your brand and your audience. It’s how people perceive and connect with what you do, and when done right, it:
Attracts the right people (so you're not shouting into the void)
Creates instant clarity (so people immediately know what you offer)
Builds emotional connection (so they trust you over someone else)
Increases conversions (so your content actually leads to sales)
And yet, most entrepreneurs don’t realize they have a messaging problem—they just assume their audience isn’t interested. The truth is, your audience may be interested, but they don’t fully understand why they need what you offer yet.
3 Major Messaging Mistakes (And What to Do Instead)
1. Your Messaging is Too Vague
If you’re saying things like:
"I help people grow their business."
"I empower women to live their best lives."
…you’re being too broad. And when your messaging is vague, it doesn’t hook the right people. Your audience isn’t sure if what you do is for them specifically, so they move on.
The Fix: Get Specific
Instead of trying to talk to everyone, focus on exactly who you help, what problem you solve, and how you solve it.
Try this simple formula:
"I help [WHO] do [WHAT] without [BIG OBJECTION]."
Before: "I help people with fitness."
After: "I help busy moms lose weight without cutting carbs or spending hours at the gym."
That small tweak makes a big difference when speaking to your audience.
2. You’re Not Using Storytelling
Facts alone don’t convert, but luckily stories do.
If your content is just listing features and benefits, your audience might understand what you offer, but they won’t feel emotionally connected to it. And emotion is what drives action.
The Fix: Use Micro-Stories
A great way to integrate storytelling is by using the Pain → Shift → Solution framework:
Pain: What struggle does your audience relate to?
Shift: What made you (or your clients) realize something needed to change?
Solution: What was the outcome after making the change?
Example:
Boring version: "I help small business owners with their branding."
Story-driven version: "When I started my business, I was posting daily but getting zero engagement. I felt invisible. It wasn’t until I nailed my brand messaging that I started converting at 10%, without changing anything else. Now, I help small business owners do the same so they can stand out in a crowded market."
A story hooks your audience and makes your message more memorable.
3. Your Messaging is Inconsistent
Ever feel like you’re constantly tweaking your messaging because you’re not seeing immediate results? That’s a problem.
When you change your messaging too often, your audience doesn’t have time to absorb what you do. It takes multiple touchpoints before someone takes action, and if you keep switching things up, people won’t trust what you’re saying.
The Fix: Stick With It for 90 Days
Instead of constantly reworking your message, commit to staying consistent for at least 90 days.
Here’s how to do it:
Choose one core message (Example: “Brand storytelling is the key to standing out online”).
Share that message across different platforms in different ways.
Test and refine based on real feedback, not gut feelings.
Your Messaging Action Plan: What to Do Next
Audit your content: Look for vague messaging and refine it using the specificity formula.
Use storytelling: Swap facts for micro-stories to build connection and drive action.
Stay consistent: Stick to one message for 90 days and test what resonates.
Want to refine your messaging even more?
Join my FREE Brand Clarity Breakthrough Challenge, where I’ll help you fine-tune your messaging so you can attract the right audience and increase conversions.
Sign up here: brandmerry.com/challenge
CONCLUSION
Messaging is one of the most powerful tools in your business. It’s what turns casual followers into raving fans, and it’s what ultimately leads to more sales, more impact, and more business growth.
If you’ve been struggling to convert, start here. Get specific, tell better stories, and stick with your message long enough for people to recognize and trust it.
Your audience is already out there waiting for you to say the right thing at the right time. Make sure your messaging is ready when they are.
Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
Check Out the Latest Posts
Must-Reads on the Blog
Why Entrepreneurs Struggle with Consistency (And How to Fix It for Good)
Let’s talk about something that affects so many entrepreneurs…
…staying consistent.
You know, that thing we all promise ourselves we’ll do, right before we fall off the map and ghost our audience for two weeks (or let’s be real, two months).
Consistency is the backbone of business growth, but let’s be honest, most entrepreneurs struggle with it. Not because they don’t care, but because they’re trying to do it in a way that isn’t sustainable.
So, if you’ve ever felt stuck in a start-stop cycle with your content, this post is for you.
Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:
Five major reasons entrepreneurs struggle with consistency and how to fix them.
How to stay consistent without burning out by creating a sustainable content strategy that fits your business and lifestyle.
Why your struggle with consistency isn’t a YOU problem, but rather a strategy problem.
**I’ve included the main points below, but I encourage you to dive into the full episode via audio or video!
For the full content, and all the insider tips, listen to Episode 138 or watch it here.
The Myth of Consistency
First, let’s bust a big myth when it comes to consistency:
Consistency does NOT mean showing up every single day.
I repeat: You do NOT have to be online 24/7 to be consistent.
Consistency is about creating a sustainable rhythm. One that works for YOU, your life, and your energy levels. If your version of consistency means posting twice a week and sticking to it? That’s a win. If it means batching content once a month so you can actually take a vacation without panicking about what to post? That’s consistency, too.
What kills consistency is the all-or-nothing approach, going all in, burning out, and then disappearing for weeks. That’s what we’re fixing today.
5 Reasons Entrepreneurs Struggle to Stay Consistent (And What to Do Instead)
Let’s dive into the real reasons you might be struggling with consistency, and how to shift your strategy so you can finally stay on track.
1. Trying to Do Too Much at Once
Ever start a new plan and think, “This is it! I’m going ALL IN on Instagram, YouTube, email, Pinterest, TikTok, weekly lives, daily stories, a new podcast, AND a blog!”
...and then crash and burn two weeks later?
Yep. Been there.
The Fix: Simplify, simplify, simplify.
Instead of trying to master every platform at once, pick one or two and get really good at them first. Build a system for those before adding more to your plate.
Example:
Start with one long-form content piece (blog, YouTube, podcast).
Repurpose that into one or two social media posts per week.
Once you’re comfortable? Scale up!
The goal is to phase out your process and give yourself a minimum of 30 days for each one. This is the same approach I teach in The Authentic Brand Builders Academy.
2. No Clear Plan (AKA Winging It)
If your content strategy is “I’ll post when inspiration strikes”… that’s not a strategy
Waiting for inspiration = inconsistency.
The Fix: Create a repeatable system and workflow
You need a content workflow that removes the guesswork. Try this:
Brainstorm topics in advance. I teach my clients how to do this quarterly!
Use a content calendar. You’ll want to organize content ideas, your workflow, and your schedule. I love ClickUp for this.
Consider batching your content. Once you get in a rhythm or find a schedule that works best for you, you can record multiple podcast episodes, write several blog posts,and schedule ahead!
Pro Tip: Set up a “content bank” where you store all your ideas. Keep it in ClickUp, Notion, or even a Notes app so that when it's time to create, you already have a list of content ready to go.
When you eliminate the “What should I post?” question, consistency becomes 10x easier.
3. Relying on Motivation Instead of Systems
Ever tell yourself, “I’ll create content when I feel inspired”… and then three weeks go by and you’ve posted nothing?
Motivation can be fickle. It comes and goes. Systems, however, will save you every time.
The Fix: Build non-negotiable habits and automation.
Instead of waiting for motivation, create a system that makes content creation automatic, so even when you don’t feel like it, you can still show up.
Pick a dedicated content creation day: Mine is Mondays. Choose one and treat it like an appointment you can't cancel.
Use templates & repurposing: Create once, reuse multiple times (this is where your workflow comes in). Less work, more impact!
Automate as much as possible: Schedule your posts in advance using tools like Later, Buffer, or Tailwind.
Mindset Shift: Stop treating content creation as an “optional” task and start treating it like a non-negotiable business activity. You’re not always going to feel like it, but when you have systems it makes it 10x easier.
James Clear (author of Atomic Habits) said it best: “You do not rise to the level of your goals. You fall to the level of your systems.”
In other words, motivation won’t save you, but systems will.
4. Quitting Too Soon
Does this sound familiar?
“I’ve been posting for a week and I’m STILL not viral, it’s not working!”
Yeah… I’ve been there too.
The reality? Results take TIME. The entrepreneurs you see killing it online? They didn’t go viral overnight. They stuck with their strategy long enough to see compounded growth.
The Fix: Stick with a strategy for at least 90 days before pivoting.
Track small wins:
Are people DM’ing you more?
Is engagement increasing?
Are more leads coming in?
If you’re expecting overnight results, you’ll always feel discouraged. Instead, focus on long-term progress.
5. Lack of Connection to Your ‘Why’
When you don’t feel connected to why you’re showing up, it’s easy to slack off.
You might need to discover your why behind creating content, rather than your business why which might feel too vague and not apply to the smaller, micro steps you take daily in your business.
The Fix: Reconnect with your why behind content creation
Ask yourself:
Why do I want to reach [insert ideal customer]?
Why does my specific messaging matter?
If even ONE person reads this, how could it change their day?
Example: If your Instagram post inspires just one person to take action, that’s impact. If your podcast episode reaches five people, that’s five more people than yesterday.
Small actions compound into bigger results and help keep you motivated.
CONCLUSION
Consistency isn’t one-size-fits-all. It’s about finding a realistic, sustainable rhythm that works for you.
Need help to stay consistent?
Grab my free Content Strategy Playbook. It’ll walk you through exactly how to map out your content so you can finally stay consistent without the burnout.
And if you’re ready to create a system that will help you remain consistent, then check out Content Made Simple, my mini-course on building a strategy that works for you.
Until next time, stay consistent, my friend. You got this.
Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.