5 Tips to Improve Your Website Conversions
 

5 Tips to Improve Your Website Conversions

July 16, 2019

Looking to improve your website conversions? Then this blog post is for you! It’s not enough to just attract people to your website we want to keep them engaged. Learn my top tips for improving website conversions and exactly what you need to make sure you don’t lose warm, engaged leads.

Want to watch the full video where I shared the 5 tips and so much more? Scroll down to watch instead of read.


Your website can either work for you or against you.

And, I go against the grain a bit in the industry by saying you absolutely do need a website, I mean why wouldn’t you have one? It can work for you in your sleep!

We often talk about funnels working for us on automate, but what about your website.

Today, we are getting the majority of our website traffic from Google, which means free, and therefore are growing my list for free as well.

However, not everyone is focused on this, so today I want to share 5 quick fixes you can use to improve conversions on your website.


1. GRAB ATTENTION RIGHT AWAY

You have 15 seconds to keep someone’s attention on your website. The majority of the people who land on your website will be cold audiences, meaning they don’t know you, so why should they stick around? You’ve got to capture their attention with bold visuals and strong copy right away. Choose photos or videos that speak to how your audience wants to feel and showcases your service, lifestyle or product easily.

2. CLEAR BRAND STATEMENT

This needs to be the first thing people see on your homepage. I like to refer to this as finding your Superpower, and is something I teach in my course You! Branded. What do you want to be known for in your industry and what does it provide your ideal client? For instance, when you land on my home page you see a header that says, “Create a Profitable Brand Through the Power of Story.” My superpower is Story and the benefit is a Profitable Brand.

Profitable Brand.png

3. CRYSTAL CLEAR NEXT STEP (WHAT DO YOU WANT THEM TO DO?)

This one can evolve based on what you’re promoting or the action you want your audience to take, but you’ve got to give them a next step. Aside from grabbing attention, we also need to chat about keeping it. If you have a clear next step for your audience, they are more likely to take it. This could be a free offer, a link to your blog, a product or service. If people stay on your website longer, it tells Google people like it and increases your odds of converting them into a warm lead.

4. STORY, STORY, STORY

Since this is my Superpower, I couldn’t write a post without including it, could I? The trust is story makes your content 22x more memorable and builds trust quicker that if you don’t include it. Therefore, story elements need to be present in every part of your website. In addition, your ‘About Me’ Page is the second most viewed page on your website. And despite what many people teach I believe this is your opportunity to talk about you. I don’t go to someone’s ‘About Me’ Page to learn about me, I want to hear their story!

One of the most important pieces of writing a strong story is understanding your personal story and how it ties into your brand story. I teach this inside You! Branded. Click to learn more.

5. COHESIVE BRAND MESSAGING

When you start to create your website you’re probably listing out all the pages and then writing each one individually, but this can lead to a break in consistency and therefore a break in trust. We want to create clear brand messaging for your brand as a whole to make sure no matter where people land on your website it matches your brand. I call this Core Brand Messages and it’s one of the modules inside You! Branded.

When you create messaging for your brand as a whole, it allows you to string together your website pages, leading to higher percentage of people staying on your website longer. It’s almost like a journey you’re taking your ideal client on. Think homepage, to story, to blog, to work with me. Having consistent messaging is key.

If you’re ready to take your brand to the next level and create a bold, captivating and money-making brand, I’d love to support you inside You! Branded. When you join by midnight on Thursday, July 18, you’ll receive a fast-action bonus to help you carry your brand into your web design. 

You’ll get Websites Made Simple: 4-Page Website Cheatsheet completely free. This bonus includes a website checklist, what pages to include and what you need on each one to increase conversions, plus my Sales Page template.

Join You! Branded now to claim this special bonus.

Want more details about the information above? Watch the video below.

Don’t forget to join us in You! Branded to receive your special limited-time bonus! Learn more and get signed up at youbrandedcourse.com

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


How to Find a Business Coach: What To Look For
 

How to Find a Business Coach: What To Look For

July 15, 2019

Are you considering hiring a business coach? It can be a little intimidating starting the search process and wondering if it’s the right move. As a mentor and strategist I’ve worked with my fair share of coaches and mentors and ask myself the same questions every time. Learn how to know when you’re ready to hire a business coach and the top four things to look for before investing.

Are you considering hiring a business coach? 

It can be a little intimidating starting the search process and wondering if it’s the right move for your life and business. Typically, hiring a private mentor is a big investment. I want to tell you it’s all based on trust, but that doesn’t really give you much to work with does it?

Over the past three years I’ve worked with multiple mentors and coaches to bring my business to multiple 6-figures and ask myself the same questions before investing.

Today, on the blog I’m sharing how to know when you’re ready to hire a business coach and the top four things to look for before investing.

HOW TO KNOW WHEN YOU’RE READY TO HIRE A COACH

1. IDENTIFY THE HOLES IN YOUR BUSINESS

Before you move forward with a coach you need an idea of what's not working or missing from your current business. You’ll want to find a mentor that can help you with this specific area, every mentor has their specialty and it’s important to identify before investing. I suggest asking yourself the following questions.

  • “Where do I need the most support?”

  • “What are my goals for the year and what do I need to know/do to accomplish them?”

  • “What areas of my business do I feel the least confident?”

2. UNDERSTAND YOUR GOALS

You don't have to have it all figured out before you hire a mentor, but you need to know what you're working towards. This will not only help you find a coach that can support you in reaching your desires, but will also help your mentor deliver on your goals. The best coaches WANT to see you succeed so having this clearly defined in the beginning can help everyone in the relationship feel confident in moving forward.

HOW TO CHOOSE A BUSINESS COACH

1. THERE VALUES NEED TO ALIGN WITH YOURS

I've made this mistake and got distracted with the promise rather than who they were as a person and what was important to them. You’re going to be walking very intimately with someone and it’s important that your values are aligned.

2. DO THEY FILL HOLES

As I mentioned before, it's important to identify what holes are happening in your business. Don't just get support to get support, find the right person who will help you fill the holes and move your business forward. 

3. THEIR CHARACTER

When I read testimonials I focus less on results and more on what people have to say about their character as a person. Everyone's results will vary and you have the opportunity to achieve more or less depending on you individual personality, but their character and how they support their clients is so important and will majorly impact the relationship.

4. LOOK FOR MORE

I don’t mean shop around for coaches, but rather be open to learning more. Even though you go into this with an idea of where you need support more is going to come up, it always does. I always look for a mentor who can support me with different levels of life and business and feels in alignment with where I want my business and brand to go - i.e. have they achieved what you are setting out to do.

I hope this was helpful in pointing out some really important details to consider before hiring a mentor. As I mentioned in the beginning, a big component of choosing a coach or mentor is to trust them. 

In addition to the steps listed above, I suggest following them on social media, joining their email list and consuming some of their content - this will tell you so much!

If you’re interested in learning how I can support you with your brand and business, I’d love to chat. You can schedule a call here.

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


Where and When to Share Your Brand Story
 

Where and When to Share Your Brand Story

June 27, 2019

How often should you share your Brand Story? This is one of the top questions I receive as a Branding Mentor, followed by, “but won’t my audience get annoyed?” In today’s blog, I’m excited to bust this myth + provide you with a bonus audio recording where I’m addressing the underlying issue and fear of annoying your audience.

How often should you share your Brand Story?

This is one of the top questions I receive as a Branding Mentor, followed by, “but won’t my audience get annoyed?”

In today’s blog, I’m excited to bust this myth + provide you with a bonus audio recording where I’m addressing the underlying issue and fear of annoying your audience.

Before we dive into today’s post it’s important that you’ve done some work around your Brand Story. You can take my free quiz below where you’ll identify your brand story + how to market it to attract your tribe.

You can also check out this post on How to Identify Your Brand Story and 3 Things You Can’t Miss.

Alright, let’s get into it, starting with some stats!

Did you know that it takes your audience 7 touch points before they are ready to invest in your product or service? 

It’s called the Rule of 7 in marketing and it’s one of the most important “rules” you need as an online entrepreneur.

What does this tell us? Just talking about a product or sharing a story one time isn’t enough.

The good news? With the power of social media and the freaking explosion in online marketing, we have like a million avenues to share these stories so they don’t become boring.

And while I could close this blog post right here, because I’m hoping you’re sold on the effectiveness in repetition in marketing, I made a brand new recording just for you so you can finally overcome this fear.

After listening to the audio, be sure to scroll down for a break down on exactly where I would share my Brand Story to get started (hint: it includes 10 different placements)!

The recording you’re about to listen to is part of my brand new show, The Authentic Brand Builders Show. It’s an exclusive weekly show for my private community Authentic Female Entrepreneurs.

EP 01: Getting Over the Fear of Repetitive Storytelling will give you a more thorough explanation of the Rule of 7 and the mindset shifts necessary to show up for your community fully.

Be sure to join Authentic Female Entrepreneurs to catch all the weekly episodes!

10 WAYS TO SHARE YOUR BRAND STORY

Now, you’re ready! You know the power of sharing your story with the world, you’ve identified your story and now it’s time to share it.

Below, I’ve included 10 DIFFERENT places to share your Brand Story as a way to build brand awareness and community. I’ve marked the ones that can be repeated ever 30 days with an *.

  1. On the homepage of your blog (include a small excerpt similar to a social post)

  2. On your About Me/ My Story page (want my tips on this? Click here)

  3. The sidebar or footer of your blog

  4. Social Media post (includes Facebook and Instagram) *

  5. IGTV video 

  6. Insta Stories *

  7. As a highlight on your Instagram

  8. Introduction in a Facebook Group *

  9. Youtube video (tied in with your favorite tip within your niche)

  10. Live video (Facebook) *

That’s one freaking story, imagine what you could do if you repeated this over and over again for your most important stories - the ones that share your expertise, relate to your audience and build trust.

Pretty cool stuff, right?

Go forth and share your story and don’t forget to join my community to listen to the weekly release of The Authentic Brand Builders Show.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


My 2019 Summer Reads for Life and Business
 

My 2019 Summer Reads for Life and Business

June 21, 2019

As an entrepreneur, it’s so important that we focus on our personal development and nothing is easier to consume than a book (or audio) in my opinion. In today’s blog, I’m sharing my must-reads for Summer 2019 and why I’m so excited to implement the tools and inspiration into my life and business.

Last year I shared a blog on The Top 7 Books Every Entrepreneur Should Read and you loved it. I followed it up with Must-Read Personal and Professional Books for 2019.

I know that books (and audio) are some of the best ways to advance your personal and professional development.

And, as I’ve admitted before, reading is not something that just comes “natural” to me. In fact, I have to create a habit around taking the time to silence my mind and dive into a great read.

What I’ve found over the past three years of running my business is that I gain so much clarity around my next steps and content and resources to share with you when I immerse myself in a book written for personal development.

So, today I’m sharing four of my favorite reads for Summer 2019 (some of which I’ve already read and a few I’m diving into soon) so you can run to your favorite book store and grab a copy.

P.S. If you’re looking for inspiration in your biz and feeling a little lost or uninspired, reading is my secret weapon and always gets my energy and thoughts in alignment to share content.

SUMMER READ #1
OWN YOUR EVERYDAY BY JORDAN LEE DOOLEY

I gave this book a shout out on Instagram Stories while reading it on the beach in Florida and had to include it in this list. If you’re not already a fan of Jordan, I fully believe you need to follow her. I was inspired by her story while attending the Kajabi Summit in March and started following her on social.

I had no idea she was releasing a book at the time, but when I learned more about her work I wanted to dive in. Her ability to merge personal story with life lessons is amazing and one of my favorite parts about her book.

The tagline for Own Your Everyday is Overcome the Pressure to Prove and Show Up for What You Were Made to Do and it’s such an amazing book for the everyday woman (that’s you and I btw). She talks about our need to be perfect, to have it all figured out and bring such light and grace to the personal development space. Check it out here.

SUMMER READ #2
GIRL STOP APOLOGIZING BY RACHEL HOLLIS

I’ve talked about Rachel’s books before and if you don’t know who she is, I’m afraid you might be living under a rock at this point. Rachel has taken the personal development world by storm and is such an amazing brand to watch and study (hello, I’m a branding nerd).

This is the second book, following Girl, Wash Your Face, and I was so fortunate to receive an advance copy. I highly recommend checking out this book as a summer read, especially if you carry shame in asking for and reaching for your goals. Buy it here.

SUMMER READ #3
JUDGEMENT DETOX BY GABRIELLE BERNSTEIN

I’m a little late to the party here, but I’m such a fan of Gabby’s and the way her book The Universe Has Your Back transformed my belief around money and releasing the HOW.

I think one of the best things we can do as business women is to release the past stories we carry that affect where we want to go. If you’ve got big, audacious goals (and I know you do) then it’s time to go the past story work. I’m excited to read Gabby’s book and dive into the 6-step process she presents in the book. Buy it here.

SUMMER READ #4
HIGH-PERFORMING HABITS BY BRENDON BURCHARD

If you’re a friend of mine you know my obsession with Brendon Burchard and the work he is doing in the world. Another amazing speaker I met at the Kajabi Summit and was brought to church by his words.

When I finally dove into High-Performing Habits I felt like he was speaking directly to me. I’ve only felt this way one other time and that was reading Daring Greatly by Brene Brown! This book made me laugh and cry and understand my high-performance habits better than before.

I love Brendon’s work because it’s so deeply rooted in research, so if you’re a nerd like me I highly suggest grabbing this book this Summer. Buy it here.

Do you have a favorite book you’ve read or are excited to dive into this Summer? Let me know in the comments below!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


How to Build an Online Community through Emotional Branding
 

How to Build an Online Community through Emotional Branding

June 19, 2019

Social media is fierce! Everyone is basically fighting for attention, so how do you the entrepreneur authentically show up and stand out online? If you want to know the secret to a bold, captivating and money-making brand - one that has you audience wanting more and eager to invest in what you are offering then you need to know all about Emotional Branding and how to use it to build an online community and sign dream clients.

PREFER TO WATCH, INSTEAD OF READ? I’VE GOT YOU BOO. SCROLL DOWN TO WATCH A QUICK VIDEO!


Want to know the secret to a bold, captivating and money-making brand?

One that makes it easier to build an online community of fans who are invested in your brand and has your audience wanting more and eager to invest in what you are offering?

It’s all about Emotional Branding and it’s my secret weapon that has allowed me to create a community of thousands and a 6-figure cash business completely online.

Today I’m sharing:

  • What emotional branding is and why it’s so powerful

  • What you need to know in order for it to work effectively online

  • What the emotions of your brand impact (hint: it’s centered around your marketing and ability to stand out online).

  • How to go even deeper with my favorite tool and resource that you ALREADY possess.

THE POWER OF EMOTIONAL BRANDING

People buy based on emotion. In fact, a Harvard study reported that, “Emotion is what really drives the purchasing behaviors, and also, decision making in general.”

Emotion is the #1 decision-maker when it comes to making a purchase decision, so if you’re solely focused on the logistics of your offer and aren’t going a level deeper to connect with your audience you’ll miss out every single time.

If your social media posts are falling flat, look at emotion.
If your offers aren’t selling, look at emotion.
If your sales calls aren’t ending in a sale, look at emotion.

It plays a role in everything you create so the first thing you need to do is identify which emotions you want to portray through your brand.

Because by having a strong emotional component to your marketing and selling efforts (i.e. your brand overall) you’ll be able to attract the right people and repel the wrong ones - leading to better conversions and brand loyalty overall.

WHAT YOU NEED TO KNOW FOR IT TO WORK

It might seem easy to just pick 5 words that you want your audience to feel, but there is actually more to it. It’s not just about how YOU want your audience to feel, but also what your audience WANTS to feel.

This is where knowing your audience comes into play. You can do market research around this, in fact I always suggest it, but even just having simple conversations with your ideal client will give you a glimpse into what they desire.

It comes down to desire here - making your audience feel something they WANT. We call this aspirational branding in the industry and it’s the key to branding that attracts and converts your audience into life-long fans.

Think of how your audience wants to feel and then bottle that up into 5 key words. By identifying and connecting to where your audience wants to be, you provide hope for what’s to come, making your brand more magnetic.

This will inspire your next steps - the aesthetics.

WHAT THE EMOTIONS IMPACT

So many entrepreneurs make the mistake in the beginning by focusing on the aesthetics BEFORE they’ve done the story work and identified their brand emotions, but not you right?

But, if you did do it early on and are feeling disconnected from your brand it’s not too late to tie in these tips. Take your emotions and start to select visuals that showcase these feelings. Think the colors, fonts, elements and photos to start.

I have a lot of designer friends and each one of them will tell you that if you come to them with a clear idea of who you are, who your audience is, your key messaging AND how you want your audience to feel, then will be able to deliver a better product in the end.

Aesthetics are just the tip of the iceberg here and will get you comfortable with playing with the deeper level of emotional branding, but we don’t have to stop there.

From the aesthetics we can more into the messaging and content creation of your brand - yep all centered around emotion AND your sales pages (now that’s the fun part)!

When you go the extra step your brand will expand! You’ll stand out on social media, separate yourself from others in your industry and create a community of true fans.

HOW TO GO DEEPER

Another layer of Emotional Branding is the use of story in every single piece of your business. From your brand mission to brand aesthetics to the content you create and the programs you offer, story is the key.

Story allows you to continuously connect with your audience, making them feel seen, heard and understood - which is so important.

And to top it all off, posts with story are 22x more memorable than ones without.

If you want to learn more about identifying your brand story be sure catch my blog and video next week ALL about your brand story and my three tips for doing so effectively.

And in the meantime be sure to take my free brand story quiz to find out your specific brand story and how to market it online for maximum results.

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!