Brandmerry Blog Archives
5 Tips for Creating Consistent Content Marketing as a Small Business Owner and Entrepreneur with No Team
The key to effective marketing is consistency. Whether you're trying to sell products online, offline, or through social media, you need to consistently promote yourself and your business.
If you're a small business owner or entrepreneur with no team, then hearing that consistency is king (ahem Queen) probably makes you want to throw your laptop.
I get it, I'm not the first person to remind you of this critical element of showing up, sharing your brand, and getting clients.
You've heard it before.
You need to create consistent content if you want to grow your business.
Maybe this year you've felt all the excitement about implementing a new content marketing strategy only to fall off the wagon and create inconsistent results…
Maybe the results were slower than you would have liked...
Maybe life got in the way, again!
It can be frustrating, to say the least.
But, the reality is that consistency doesn't just happen, by chance, it is made. It is developed over time, and yes there are systems, processes, and mindset shifts that need to happen in order for it to stick.
Content marketing is a great way to market your business. But it takes time and effort to produce quality content on a regular basis. So how do you make sure you don't lose momentum when you start producing content?
Lucky for you, I'm sharing 5 of my favorite ways to improve consistency in your marketing! Tune in now to episode 59.
Tune in now to hear:
Why deciding you are ready to be consistent, and proclaiming it to your biz bestie just isn't enough to stick with creating consistent content.
The #1 thing I suggest entrepreneurs do once they've determined how, when, and where they will show up.
How the "all or nothing mentality" is actually keeping you from making progress, measuring results, and what to do instead.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
LINKS MENTIONED IN THIS EPISODE
ClickUp: My favorite task management software, and content organizer. Try it for free!
Kajabi: An all-in-one platform for email marketing, payment processors, website, sales pages, membership platform, and more. Get a free 30-day trial!
P.S. Planning and creating your content doesn't have to be a constant struggle. There is a better way to research, plan, and create your content as an entrepreneur and it's all inside the Content Planning Blueprint!
The Content Planning Blueprint is perfect for online business owners who know the power of content creation but are tired of spending all of their time coming up with ideas, organizing their content, and wondering what will attract their dream clients.
In just a few hours, you'll have 90 days of content planned, a repeatable workflow to save you hours on creating and distributing your content every week, and content topics that will keep performing for your brand for years to come! Get your blueprint now >>
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DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
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MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
How to Switch On and Off When Working From Home
On a recent live video, a member of my community asked me, "How do you switch on and off from work?"
My response: put on my pajamas, hair in a bun, and pour a glass of wine. I even recorded this funny reel to show it in action.
All jokedsaside though, there is a process I follow every morning and every evening to switch on and off from work. This process has helped me not only become more focused on my projects while working, but more present with my family and friends when I'm not.
These simple strategies have a made a big difference in how I view my work time, personal time, and of course, vacation time.
When you work from home it's not always easy to separate the two, but with these tips, inside Episode 58, I hope you'll have a better structure for doing so with ease.
Tune in now to hear:
What I religiously do every single day when ending work so I'm pretty prepared and focused for the day ahead.
How my morning routine supports me as a mother, wife, and CEO, and the different elements I repeat daily to make sure I'm set up for success.
How setting boundaries with my clients, and myself, changed my relationship with my family!
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to build your brand and launch your website in just 45 days? Grab my free 45-Day Brand Plan to streamline the branding process, while still maintaining integrity and authenticity. Get it here →
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
How to Choose Your Focus as a Business Owner
Life has a funny way of showing up when you're not ready for it.
As a business owner, this has the possibility of derailing your plans. What if I told you that this doesn't always have to be a bad thing?
I believe that if we reframe the way we look at "life getting in the way," and instead use it as an opportunity to focus on core parts of our business, we will find more harmony as entrepreneurs.
We can't stop life, and certain seasons will demand more from us. The secret is being open to adjusting as needed. Rather than fighting what's being asked of us, we can make more aligned choices in where, when, and how we show up - especially as it relates to marketing.
In Episode 57, I'm sharing a case study of how I recently used this practice in my life and business, and how you can steal my 3-part process when you need it.
Tune in now to hear:
Why sometimes you must adjust your business focus during a busy season in life when you may not have the time or energy to work fully in your business.
The 3-step process I follow to determine what and where I should focus my energy, so I continue to grow my business!
The difference between making small adjustments and taking a full break, and how to know when to do both.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to build your brand and launch your website in just 45 days? Grab my free 45-Day Brand Plan to streamline the branding process, while still maintaining integrity and authenticity. Get it here →
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
5 Things I'd do Differently if Starting my Business Today as a Brand Strategist
This year marks 6 years since I left my 9 to 5 (full-time) job for the entrepreneurial dream.
Has it been easy? Absolutely not!
Has it been worth it? You better believe it!
Every year, around the anniversary of my departure, I record an episode sharing my top lessons, and things I wish I would have known 6 years ago. Every year the tips are different (minus one), and I'm always amazed at what I've learned from the previous year.
The journey of entrepreneurship is not linear. You do not learn something, fix it, and everything just magically works. The benefit of entrepreneurship is growing, and if you're not open to the growing process you'll struggle.
Episode 56, gets personal as I share the top 5 things I'd do differently if starting my business today.
Listen in and learn from my experiences, or don't, that's up to you!
Tune in now to hear:
The #1 thing I wish I would have known, that has remained the same year after year, as I grow my business (it's so important)!
What I would have done to speed up my timeline to paying clients, and what wasted most of my time when I was just starting it.
The lesson I'm still working on today, and why it's always been a struggle.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to build your brand and launch your website in just 45 days? Grab my free 45-Day Brand Plan to streamline the branding process, while still maintaining integrity and authenticity. Get it here →
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
What They Don't Tell You About Branding from a Branding Coach
Is there anything that feels more complex than branding? Based on my experience as a Brand Coach, I can tell you this is where most entrepreneurs feel lost!
Questions like:
Is your brand your content?
Is your brand your aesthetic and design?
Is your brand your website?
Is your brand your message?
How consistent does your brand REALLY need to be?
I've heard them all and more. Turns out it's all of those things!
Your brand is the overall experience and those elements make up your brand, but I get it - that is so not helpful!! That's why we focus on sharing the signature 6-Part Brand Framework for branding.
Story
Niche
Ideal Customer
Messaging
Offer
Visuals
These 6 elements make up a strong AF brand! From there you can step into consistent marketing with ease, scale your revenue consistently, and build the business of your dreams.
But does branding stop there? Absolutely not. Once the foundation is set (see the 6 steps above for reference) it's about the trust-building process.
This is the step established brands forget.
Today on the Brandmerry Podcast, I'm sharing "What They Don't Tell You About Branding!"
Tune in now to hear:
The importance of not just building trust with your growing audience, but also maintaining it with your paying clients and customers.
Why consistency in branding is not about the visuals, but focused on the overall experience and feeling your brand evokes.
The #1 lie entrepreneurs have been told when it comes to branding!
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to build your brand and create your successful online business? I’ve got a simple-to-follow brand framework just for you.
Sign up to watch the free class at brandmerry.com/class
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.