Brandmerry Blog Archives
How to Add Emotion to Your Brand
As a Brand Strategist, branding is my specialty, and one thing I want you to remember as we dive into this complete training on emotional branding is that your brand is the heart of your business. It is the feeling that you emote within your ideal customer.
We're going to dive into why that's important, how you can use emotional branding, and some of my top tips.
Over the years, I've really developed an expertise in emotional branding and brand storytelling.
One of the reasons that I love it, so freaking much, is that it builds a deep connection with your ideal customer, something I also talk about in this video as well.
What emotional branding ultimately does is it amplifies, it plays to the needs, desires, and aspirations of your ideal customer, which of course makes it so incredibly powerful.
I kind of stumbled into emotional branding, to be honest, within the first year of my business. I was building my business back in 2016, obviously knew I needed a brand but didn't really know what that meant.
I started focusing on my brand, my colors, my offer, all the logistics, and the aesthetics. I completely bypassed emotional branding and brand storytelling.
Then I didn't sign any clients and I realized something was missing. So I went down the rabbit hole, did a ton of research, and realized that what was missing was me, and a connection.
In order to create a connection with my ideal customer, I needed to understand who the heck I was first. So, I dove into it. I started signing clients. I saw a crazy increase in my leads and my sales. I hit six figures in a year and I was pretty much sold.
Now I have a couple of videos on this channel about emotional branding, but, the idea here is that this is a complete one-on-one training on emotional branding, updated for 2022, so you can get started today.
WHAT IS EMOTIONAL BRANDING
If you've done any research on branding, you know that branding is the heart of your business.
It's ultimately the experience that you are creating, but how does this play a role in purchase decisions?
We know, based on research, that 90% of purchase decisions are made subconsciously. In fact, Harvard University released a study years ago that talked about the impact of emotion on purchase decisions.
When we think about that, we really know that it's not about the logistics, it's not the modules or the setup of your offer. It's more about the feeling that your offer emotes and the connection that someone has to your brand.
Can they see themselves achieving whatever it is you are promising?
WHY IS EMOTIONAL BRANDING IMPORTANT?
I know we don't like to talk about it, but the reality is that your ideal customer has a lot of choices.
I mean, you feel it when you're online and you're getting all of these different ads, you're getting content that you're constantly getting suggested.
It's a lot. And our consumers are going through the exact same thing.
So what is going to differentiate you from somebody else in your industry that has a super similar offer?
Of course, it's gotta be your story, your emotional branding, the connection that they feel.
We have seen this time and time again with Brandmerry. People will submit to work with me one on one. They say that they were looking at a bunch of different brands, but ultimately felt pulled into my story and connected to my brand and made the decision to move forward.
It wasn't a blog post specifically that I wrote, it wasn't a specific YouTube video or a viral reel. It was the overall connection that they felt.
Not to mention, consumers have very short attention spans today. We're seeing the need for short content with Tik-Toks and Reels, short-form videos.
So, not only do we have shorter time, and shorter attention spans as consumers, but we're needing to capture attention so quickly. Think eight seconds on your website, almost two seconds, if you're scrolling through reels or TikTok.
So the more you can harness the power of making someone feel something really, really fast, the more likely that you are to retain that ideal customer.
Speaking of retention, which we're going to talk about in some of my tips, emotional branding also helps with overall customer retention.
EMOTIONAL BRANDING STRATEGY: Identify Your Brand Story
When it comes to emotional branding, what do you need to have in place in order to make this work for you and your brand?
The first thing I recommend my clients do, and this is not emotional branding specific, this is just brand foundation as a whole, is to identify their story.
What is your story?
What is your mission?
What are your values?
Why are you creating your business in the first place and what impact do you want to make in the world?
By doing this in the very beginning, you'll start to really connect with the outcome that you want to deliver for your ideal customer. You'll start to naturally think about the experience that you want to create for them.
So it's a great starting place when you're trying to develop your emotional brand foundation, not to mention brand storytelling. It's a great way to amplify the emotions that you choose for your brand as a whole.
EMOTIONAL BRANDING STRATEGY: Know Your Audience
The second thing you want to do is know thy customer.
Knowing your audience is absolutely key when it comes to building your brand and especially with brand storytelling.
I often say that even though the stories might be yours, they might be experiences that you've had in your life, results that your customers have had based on your product, your service, or your offer, at the end of the day, the story that you're sharing isn't for you.
It's for your ideal customer.
We're running businesses. So we want to bring in the right people. We obviously want people to invest. And so it can't just be about me, me, me, me.
Now, of course, you want to establish who you are as the center of your brand so you can build that connection. But when you're telling these stories, when you're thinking about the emotions that you're going to tie to your brand, you need to know your ideal customer.
I created an entire video on market research if you've never done market research before this can be incredibly helpful.
When you're thinking about your market research and really creating a client profile for your ideal customer, think less about the demographics and more about the psychographics.
What we really want to know goes back to the very beginning of this post, where I talked about the needs, desires, and aspirations of your ideal customer.
Once you have this information, you can move on to the third element that you want to establish, and that is going to be identifying the emotions.
EMOTIONAL BRANDING STRATEGY: Establish Your Brand Emotions
I want you to identify five emotions that you want your brand to amplify, that you want to showcase through your visuals, your copy, your messaging, your live videos, your colors, and your fonts.
Yes, knowing your brand's emotions and then choosing your colors and your fonts is a fantastic strategy. It helps simplify the process so much. Just Google color psychology and you'll see what I mean.
I want you to identify five emotions based on the market research that you've done. Think about how you want your audience to feel when they come in contact with your brand.
Now, one thing that is really important when it comes to emotional branding is to focus more on the desire and the aspirations and less on the pain.
You've probably heard in messaging and copywriting and really great marketing, that we always want to highlight what your audience is going through, the pain or the struggle, and where they ultimately want to be, the pleasure or the desire.
But we want people to feel really excited when they land on your website. So focus less on the pain when it comes to emotional branding and more on the desire and the aspiration, whatever your audience is working towards, so they can feel that connection.
A really great way to do this, if you are feeling stuck is to go to Google and type in emotion keywords. You will get a plethora of resources that tell you some of the top emotional and feeling words that you can use to spark inspiration.
So for instance, in my brand, one of the top things that I really wanted my audience to feel was warmth. To feel like they could trust me. Trust was a huge one. Adventure. Inspiration. I even went as far as saying that I wanted my audience to feel like they were sitting next to a fire in my home drinking coffee, and just talking about business and talking about life.
I wanted that aspect to carry through in all of my branding. And I've stuck with those emotional keywords now, six years into having my business.
EMOTIONAL BRANDING EXAMPLES
Okay, let us talk about how you take these three steps, understanding your story, knowing your audience, choosing your five emotional words, and actually putting that into the branding and marketing of your business.
Emotional Branding Design and Brand Aesthetics
One of the first things that you can do is you can incorporate these emotional brand words into the visuals and the aesthetics of your business.
Now, I already touched on this before, but if you don't already have your brand colors and your brand fonts, or if you're looking to revamp those, then start with your emotional brand words and discover the colors and the fonts that will amplify those at a higher level.
For instance, I was shooting for warmth. I even created a scene in my mind about a fall day by the fire. So I started looking up color psychology and warmth and started to pull in these deep, rich orange colors from fall, thinking of trees and typical fall colors as my starting point.
When you are wanting to amplify these emotional words, you don't necessarily even have to say them, but you can showcase them through the visuals and the aesthetics of your brand.
We process visuals 60,000 times faster than we do words so when we're talking about a short attention span or needing to capture attention very quickly, visuals are a fantastic way to do that.
Visuals can also play a role in your brand photography, the types of photos you choose, lifestyle photos for Instagram, social media, and different platforms. It's not just present in your colors and your fonts, also think about the photos and the elements that you incorporate into your branding.
Brand Storytelling and Core Brand Stories
The second way you can amplify these emotions is through brand storytelling.
I just love brand storytelling. I have so many resources here on the YouTube channel, so be sure to check that out. I even have a full brand storytelling guide over at Brandmerry.com.
When we're talking about this first phase, I want you to think about your core brand stories.
When I say core brand stories, I'm talking about your brand story, how your business was formed, think about your mission, and why you have that mission for your brand.
Think about your brand values and why your brand believes in those values and holds those values true.
These core brand stories are things that you would find on your website on your about me page, and maybe in an email funnel that you create, where you share your brand.
They're the types of stories that you're not changing very often, but you want to make sure that every new person that comes into your world understands the story behind your brand.
When you're writing these stories, when you're sharing your core stories, think about incorporating those emotional words.
Think about painting a picture for your audience that amplifies those words.
Thinking about their aspirations and their desires and tying that in to build that connection.
Now, if you are sitting there thinking, “Well, I don't have a connection with my ideal customer”, don't worry you definitely do and we're going to talk about that in the next option.
Micro Stories in Your Brand Marketing
One of my favorite things to teach here at Brandmerry are micro stories, which are the types of stories that you find in your marketing.
Overall, your core stories are part of the branding process. They're really a foundation for your brand moving forward. You're not changing your brand story around all of the time. It's pretty much there. It's why you created your business and why you have your brand and that doesn't really change.
But your micro stories are those small bits of storytelling that you can incorporate into your marketing. Think stories that you would post on social media, share behind the scenes on Insta stories, or maybe a live video that you would incorporate a sentence or two into your blog post or share via email.
These types of micro stories are great ways to form connections with your audience, even if you don't have the same lived experiences.
Think about your audience's desires, what are they really working towards?
Can you somehow connect that to the journey that you have gone through and things that you have wanted to work towards in your own life?
What about the struggles that your ideal customer is going through?
Brand Storytelling Example
Obviously, all of us experience fear in some capacity. While you might not be experiencing the same type of fear, you can definitely share your personal experiences of going through a moment of fear and what you did. That can connect to your ideal customer.
When it comes to storytelling, it's not about having the exact same experience. It's about having gone through something similar.
So one of the stories I share with my brand is the birth of my son.
Not every single one of my audience members and my customers has given birth to a child. But they understand going through a transformational experience, something that was really unexpected, maybe something that they thought they had prepared for and were completely blindsided.
That's the part of the story that I amplify because that's the piece that builds connection and these micro stories are so important.
Not only can they build that connection with your audience and amplify your emotional brand words, but they also create more memorable content.
We know that content that incorporates storytelling is 22 times more likely to be remembered.
So it's a fantastic marketing strategy to use to magnetize your ideal customer and keep them engaged.
CONCLUSION
As I mentioned, I have a ton of resources on brand storytelling, and ideal customer, so definitely check those out so you can dive further into this topic.
Now, the last thing I'm gonna leave you with today is that emotionally connected customers are 52% more valuable to brands.
That means that once you have built a connection with someone, the likelihood of them continuously coming and turning to you for your products and your services, referring their friends, and becoming the voice of your brand is incredibly high.
When you can build this connection, in the beginning, you can take care of your customers via customer experience. You can show up for them. You can be authentic, you can be relatable, and they will stick around.
This is one of the best strategies I have used in my business.
And it just kind of happened. I fell in love with emotional branding. I fell in love with brand storytelling, and I started incorporating that into the marketing of my business.
We started to see as a result that many of my clients continuously work with me for years to come, move up to different programs, and are the best advocates for my brand as a whole.
I want that for you as well. So I hope that this video and post, all about emotional branding were helpful in getting you started.
Remember, it really comes down to understanding your brand story, knowing your audience, and of course, identifying those five words and tying that into your marketing via your visuals, your core brand stories, your copy, and of course your micro stories that you will share through your content creation.
P.S. Ready to get your brand seen and paid without the pressure of social media? I'm teaching my top strategies inside of my new free class, "How to Build a Brand That Gets Seen and Paid!" You're invited to tune in and learn my signature 3-part framework for a sustainable 6-figure brand. Sign up to watch for free at Brandmerry.com/class
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
![The Importance of Brand Alignment as an Entrepreneur [case study]](https://images.squarespace-cdn.com/content/v1/56d62d400442629982c4892b/1660226761125-WDTXIIPLF9SEHNWFX82J/Blog+Thumbnail+Graphic.jpg)
The Importance of Brand Alignment as an Entrepreneur [case study]
Today's episode on the Brandmerry Podcast is a vulnerable one.
As a Brand Strategist, I've spent the last six years growing my business online. As a result, I've shared many parts of my story and my life with my community. Not to mention brand storytelling and personal branding are kind of my thing, so it's only natural to show up and share parts of my life, intertwined with my business. It's something I've gotten really good at.
Storytelling is such an art. The art of sharing real-life experiences and authenticity in a feel-good way. In other words, keeping certain things sacred and close to you, while also sharing your personality and truth with the world.
It's not always easy, and this Summer, I navigated a very sacred time. A time, that for the first time in my business, required me to step back fully. To not share openly online and just reflect.
What this period of life showed me was that the brand I've built is sustainable.
That as life happens, as it always will, I've built a brand that allows me to step back and show up for the people and things that are most important in my life.
This is the type of sustainable business I want for you.
Today, as I find myself on the other side of this experience, I'm turning on my microphone, sitting down with my smoothie, and sharing the details.
In Episode 50, of The Brandmerry Podcast, which feels monumental in its own right, you'll discover why branding is so essential to living an aligned life as an entrepreneur, plus where I've been and what I've been up to.
Tune in now to hear:
Why I'm so incredibly thankful I took the time to build my solid brand foundation six years ago and how it has continued to pay off as I aim to build an aligned, authentic and sustainable business.
What I wish more entrepreneurs, just getting started, knew about hitting their goals, balancing their time and energy, and what having a successful business truly means.
How I make tough decisions in my business, often times pivoting from the original plan, in a simple and aligned way.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
I love hearing from you, so if this episode spoke to you in any way, please send me a DM on Instagram.
P.S. Ready to get your brand seen and paid without the pressure of social media? I'm teaching my top strategies inside of my new free class, "How to Build a Brand That Gets Seen and Paid!" You're invited to tune in and learn my signature 3-part framework for a sustainable 6-figure brand. Sign up to watch for free at Brandmerry.com/class
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
Branding Tips from a Business Coach for Female Entrepreneurs
Tired of not quite feeling confident in your business brand? Looking for ways to build your brand in an authentic way? You're in luck because I put together a list of valuable resources to help you improve your branding process. Check out the resources at brandmerry.com!
When I started my business in 2016, I had no idea that the thing I struggled most with would become my superpower.
That's right! I really sucked at branding in the beginning.
Not only was I super unclear about what was required for a solid brand foundation, but I also lacked an understanding of my story and found myself lost in what other people were doing and creating.
I think we can agree, that blending in is kind of the opposite of a strong brand.
Fast forward months after starting to build my website and I discovered the beauty of brand storytelling, emotional branding, and human connection. Needless to say, this understanding made all the technical elements of branding so much easier.
Now, I'm regularly featured as an expert in branding and brand storytelling and today, I'm sharing some of my recent branding resources with you. You can also check out an entire guide I have on my website here if videos aren't your thing.
Now onto the good stuff. Here are 5 resources on my favorite topic ever...branding!👇
PERSONAL BRANDING: 6 TIPS FROM A BUSINESS COACH
Watch Time: 14 mins
Personal branding strategies can feel overwhelming when you're trying to do it yourself so in today's episode I'm sharing 6 tips to improve your personal brand as a business owner. It's time to brand yourself and use this proven strategy to increase your income and impact.
EMOTIONAL BRANDING
Watch Time: 5 mins
In this video, we’re talking about what you need to know when it comes to emotional branding including the power of emotional branding, what you need for it to work, how to find your emotions, and how to go even deeper in your branding
5 WAYS TO IMPROVE YOUR BRAND MESSAGING
Watch Time: 13 mins
Your brand messaging is one of the most important parts of the branding process. Why? Because your messaging impacts everything that happens with your marketing. Brand messaging is kind of my love language. And the reason for that is because it combines both of my passions and both of my areas of expertise, branding, and marketing.
HOW TO PERFORM MARKET RESEARCH FOR YOUR BRAND
Watch Time: 20 mins
Market research is essential when building the brand foundation for your new business. In fact, everything you'll create from advertising to content and programs will rely on what you learn in the market research stage.
HOW TO TELL YOUR BRAND STORY THROUGH YOUR BRAND IDENTITY
Watch Time: 19 mins
Did you know it's possible to share parts of your brand story through your brand identity?! Find out how in today’s video.
You can watch all of these videos in my new Branding for Entrepreneurs and Small Business Owners playlist here.
Don't forget to drop me a comment on your favorite video so I know you watched it!
P.S. Have you gotten your hands on the Content Planning Blueprint, yet?
I created this blueprint to help you become an organized, productive, high-converting content machine that gets their brand seen and paid consistently.
As I was creating the CONTENT PLANNING BLUEPRINT, I knew I wanted to give you a tried and tested approach to planning 90 days of content for your business so you can create data-driven content topics, and show up consistently.
Without a clear system in place for finding content ideas, organizing your content ideas, optimizing your workflow, and creating a weekly rinse and repeat system for time management, your dreams of consistent and converting content just won't happen.
I've seen it time and time again.
The key is harnessing the power of a weekly content workflow, the art of repurposing, and utilizing SEO research so you can master your content creation strategy. At the center of a successful marketing strategy lies your content.
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
Productivity Tips for Work From Home Entrepreneurs
When it comes to productivity, I don't believe it's about doing more, but rather being efficient.
I think sometimes we think productivity is all about the amount of energy we churn out, but that can lead to a hustle mentality and burnout.
To me, it's about optimizing your time in the best way possible.
It's why I'm always looking for ways to streamline my workflows, ultimately giving me more time to step away from my business and live my life.
It's why I'm so passionate about streamlining the content process and creating repeatable systems for entrepreneurs. Something you can learn all about in my Content Planning Blueprint.
But, like all things in life, I've found that my ability to streamline and increase efficiency doesn't just pertain to marketing!
So, today, I'm sharing with you some of my top resources for improving productivity in your life and business 👇
10 WAYS TO IMPROVE PRODUCTIVITY (WFH)
Watch Time: 19 mins
If you've been looking for productivity tips, ways to increase your productivity when working from home and a little bit of balance with that work-from-home life, this video is for you!
4 PRODUCTIVITY TOOLS
Watch Time: 13 mins
I'm sharing some of my favorite tools we use daily in business to make sure we're getting everything done in the most efficient way possible. If you feel like you're constantly doing stuff and no further along, this video is for you.
6-FIGURE SUCCESS HABITS
Watch Time: 20 mins
In this video, I'm sharing the specific habits I've used to create success in my business and in my life. I'm a firm believer that the daily actions we take, aka habits, can change your life. I know they changed mine!
MORNING ROUTINE
Watch Time: 17 mins
Watch behind the scenes as I share my morning routine, the key staple in my day that has increased my productivity over the years! I'm also sharing my top tips for creating yours.
Don't forget to drop me a comment on your favorite video so I know you watched it!
P.S. Have you gotten your hands on the Content Planning Blueprint, yet?
I created this blueprint to help you become an organized, productive, high-converting content machine that gets their brand seen and paid consistently.
As I was creating the CONTENT PLANNING BLUEPRINT, I knew I wanted to give you a tried and tested approach to planning 90 days of content for your business so you can create data-driven content topics, and show up consistently.
Without a clear system in place for finding content ideas, organizing your content ideas, optimizing your workflow, and creating a weekly rinse and repeat system for time management, your dreams of consistent and converting content just won't happen.
I've seen it time and time again.
The key is harnessing the power of a weekly content workflow, the art of repurposing, and utilizing SEO research so you can master your content creation strategy. At the center of a successful marketing strategy lies your content.
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
Content Strategy for Social Media and Beyond
When it comes to content creation, I'm in love!
I absolutely love that I can create resources for my audience, and share stories about my personal experiences as an entrepreneur and mother as a way to create brand exposure.
Honestly, creating content is one of my favorite parts of being an entrepreneur.
HOWEVER, I know not many people feel the same. This is why I'm always making resources to help you master your content creation.
Throughout my journey as an entrepreneur, and 6 years of consistent content to back it up, I've found that there are typically 3 components to a successful content strategy for social media and beyond.
1. Systems: These are your weekly workflows, repurposing plans, content calendars, and research! It's the machine that allows you to show up with "fresh" content regularly to grow your audience.
2. Efficiency: This relies a great deal on the systems you have in place, but is also a bit about practice and experimentation. The more you create content the faster you'll get. It use to take me over an hour to write a single email, today I wrote three in 30 minutes!
3. Platforms: Where you show up matters! Not just when it comes to attracting your ideal customer, but also for the longevity of your content. By focusing on more evergreen platforms, you'll not only save yourself time but also give your content a solid chance to last longer than just 24 hours.
To help you break down these 3 components and of course share some extra goodies on content strategy, I'm sharing 5 of my favorite resources to help you master your content creation and overall content strategy for social media and beyond this summer!
2022 CONTENT STRATEGY
Watch Time: 14 mins
If right now your content creation strategy is just not working for you and you're wishing for a better way then this video will save you hours every week. Learn my top tips to optimize your content calendar and overall strategy for posting content on social media or elsewhere in today's video.
CREATE CONSISTENT CONTENT IN LESS TIME
Watch Time: 15 mins
While consistent content creation is a must for entrepreneurs it doesn't have to take all of your time and energy. By utilizing a system to repurpose your content (more on that in this video), plus some other content creation hacks we can get your content marketing strategy to a place that feels good.
REPURPOSE CONTENT STRATEGY
Watch Time: 11 mins
If you've been wondering how to repurpose your content on multiple platforms, for social media, and more this will give you everything you need to build your own repurposing plan to increase traffic.
{Vlog} HOW TO PLAN, PREP, AND SCHEDULE 90 DAYS OF CONTENT FOR SOCIAL MEDIA AND BEYOND
Watch Time: 47 mins
In this video, I'm showing you my process for planning my content for 90 days, how I organize it, and the special tips I have for streamlining this process. I'm also showing how I record my content and if I managed to get all 90 days done. Guess you'll just have to watch to find out!
6 TYPES OF CONTENT TO SHARE ONLINE
Watch Time: 15 mins
What I've found to be the greatest asset to brands, that are consistently sharing content, is to have content buckets. These buckets allow you to organize your content so you always have something to pull from. If your content strategy could use a little support - this video is for you!
Dive into all the videos here on this playlist, or choose the one that is most important to you right now.
P.S. Have you gotten your hands on the Content Planning Blueprint, yet?
I created this blueprint to help you become an organized, productive, high-converting content machine that gets their brand seen and paid consistently.
As I was creating the CONTENT PLANNING BLUEPRINT, I knew I wanted to give you a tried and tested approach to planning 90 days of content for your business so you can create data-driven content topics, and show up consistently.
Without a clear system in place for finding content ideas, organizing your content ideas, optimizing your workflow, and creating a weekly rinse and repeat system for time management, your dreams of consistent and converting content just won't happen.
I've seen it time and time again.
The key is harnessing the power of a weekly content workflow, the art of repurposing, and utilizing SEO research so you can master your content creation strategy. At the center of a successful marketing strategy lies your content.
Check out the Content Planning Blueprint now, and snag it for just $47!
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.