Brandmerry Blog Archives
How to Tell Better Brand Stories
BY MICHELLE KNIGHT
Storytelling, as a business owner, is one of the most powerful tools we have.
It allows us to connect with our audience on a deeper level.
It makes our content more memorable - by 22x to be specific.
Not to mention, it has lasting affects on our audience's brain more effortlessly leading them to not only making a purchase, but sticking around as a brand fan.
And this is all really important when it comes to enhancing the branding experience. However, HOW you should incorporate storytelling into your branding still comes as an obstacle to many business owners.
Lucky for you, I'm not one of those 😉
I've made brand storytelling my specialty and on episode 27 of The Brandmerry Podcast, I'm sharing, "How to Tell Better Brand Stories!"
Tune in now to hear:
The importance of storytelling and branding as a business owner!
How to effectively write your brand story and identify your brand emotions as a way to connect initially with your audience.
My top ways to enhance your messaging and marketing with brand storytelling.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. As a brand storytelling expert, I've created an incredible resource for you! My "Tell Better Stories" workshop is available instantly to help you identify and tell your brand story, tell better stories on social media to connect with your audience, incorporate storytelling into your emails (think launching and funnels) and my top storytelling tips for marketing. Grab your workshop replay at brandmerry.com/stories.
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
The Truth About Running an Online Business - is It Really Supposed to be Easy in 2022?
BY MICHELLE KNIGHT
Has it ever felt like everyone around you is having such an easy time building their business and you can't seem to find the exit off the struggle bus?
You keep seeing all of these coaches and mentors talking about how easy it is to hit $10k months, and how clients miraculously find them and you're sitting there questing why that doesn't seem to be happening to you?
Well, you're definitely not alone in these feelings, BUT the good news is...a lot of that messaging online is a load of crap and it's becoming quite toxic to online business owners and entrepreneurs especially those just starting out.
So it brings up the question, "Should running an online business be easy?" and I'm answering that question today on The Brandmerry Podcast in episode 26.
Tune in now to hear:
The truth about running an online business and if it should be easy, hard, or somewhere in between.
How to break through the b.s. online and finally feel confident in the actions you're taking, even if right now they're not yielding crazy results.
If hustling as an entrepreneur is really as bad as they say or if it's kind of necessary.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. A great way to master your marketing and take the pressure off of social media is to join Brandmerry Academy. Inside, we're teaching a holistic and sustainable approach to marketing your business without relying on social media! Learn more at brandmerry.com/academy and get an entire year of marketing courses and support!
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
Learn the Top Consistency Myths Business Owners Believe
BY MICHELLE KNIGHT
Consistency is the cornerstone of a strong marketing plan for every online business owner.
It's with consistency that you're able to test your content topics, gauge what's working and what's not, and of course build trust with your audience.
Consistency is essential as a business owner, but so many entrepreneurs are carrying around old definitions or beliefs around consistency.
I know it feels like consistently showing up online is a struggle.
I know the concept of consistency feels so fluffy and hard to understand, what does it actually mean?
I know the idea of posting content daily is overwhelming.
That's why, today on The Brandmerry Podcast, I'm busting three myths around consistency!
Tune in now to learn:
The three myths most entrepreneurs believe about consistency and how they are keeping them from showing up.
How to remove the overwhelm of posting daily on social media and what to do instead.
How to redefine consistency in 2022, so you can show up, build community and make sales...consistently!
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. A great way to master your marketing and take the pressure off of social media is to join Brandmerry Academy. Inside, we're teaching a holistic and sustainable approach to marketing your business without relying on social media! Learn more at brandmerry.com/academy and get an entire year of marketing courses and support!
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
3 Ways to Become a Better Marketer for Your Small Business
Social media just isn't sustainable and so many entrepreneurs find themselves burnt out and no further along trying to keep up with the hustle of social media. That's why today's episode is so important and if you're an entrepreneur, which I guess you are, you are going to want to tune in.
BY MICHELLE KNIGHT
Marketing is a non-negotiable for business owners. That is if you plan to make money!
In all seriousness we've got two big players: Branding and Marketing. While Branding, is typically done at the beginning of your business set up and revisited from time to time, the work behind the scenes is not ongoing.
Marketing is very different. Marketing requires consistency (whatever that looks like for you), creating valuable content and reaching your ideal customer to ultimately attract them to your paid offers and services.
It's like freaking magic.
And since, it's one of the most important parts of running your online business, I thought I'd share three of my must-have tips so you can become a better marketer!
In today's episode, of The Brandmerry Podcast, you'll learn:
Why consistency is so dang important and not just a buzz word!
How and why you should incorporate the power of storytelling into your marketing strategy to improve client attraction and connection.
Why after your customer buys is a continuation of your marketing work and how to take better care of your clients.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. A great way to master your marketing and take the pressure off of social media is to join Brandmerry Academy. Inside, we're teaching a holistic and sustainable approach to marketing your business! Learn more at brandmerry.com/academy and get an entire year of marketing courses and support!
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
Why Marketers Should Stop Relying on Social Media
Social media just isn't sustainable and so many entrepreneurs find themselves burnt out and no further along trying to keep up with the hustle of social media. That's why today's episode is so important and if you're an entrepreneur, which I guess you are, you are going to want to tune in.
BY MICHELLE KNIGHT
Time and time again I see entrepreneurs believe that in order to market their business they MUST use social media.
Now don't get me wrong, I love spending my time on Instagram and with the addition of Instagram Reels I'm loving it.
But, the reality is most entrepreneurs don't have countless hours to spend on social media, not to mention enough brain power to create new content every single day.
Social media just isn't sustainable and so many entrepreneurs find themselves burnt out and no further along trying to keep up with the hustle of social media.
That's why today's episode is so important and if you're an entrepreneur, which I guess you are, you are going to want to tune in.
In today's episode you'll learn:
Why relying on social media at the top of your funnel, and ultimately how you create brand awareness, is not the best strategy.
The other platforms I recommend to not only evergreen your content (more in the episode) but to also bring in consistent leads to your business.
How to streamline your content, using other platforms, and still show up on social media for FUN! Yep, Instagram can be fun, I promise.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. A great way to learn all these amazing marketing platforms and take the pressure off of social media is to join Brandmerry Academy. Inside, we're teaching a holistic and sustainable approach to marketing your business! Learn more at brandmerry.com/academy and get an entire year of marketing courses and support!
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.