HOW TO CHOOSE FONTS FOR YOUR PERSONAL BRAND
Most people don't realize the importance of carefully selecting aesthetics for your brand that reflect your brand story. What is a brand story you ask, great question!
In short your brand story is your past chapters that have contributed to who you are, what you've learned and your purpose. Your brand story is what your brand and business is built on that allows you to stand out online right from the start. To learn more about your brand story, go here: https://youtu.be/iZxXYXWNiy0
Today, I want to talk to you about the aesthetics of your brand - I know GASP! I talk all the time about the importance of your story, your purpose and your message, but now it's time to chat about what happens when you have a clear understanding of those elements.
My personal recommendation in choosing fonts for your brand is to choose a basic font that can be used across all platforms, so on your website, Canva or Photoshop. This is the base of your brand. In addition I recommend two complimentary fonts (often one header font and one script-type font).
Essentially, I like to have a header font that draws attention to something you are sharing and stands out, plus a handwritten font, whether script or something more free flowing is your choice and should compliment your brand story.
CHOOSING FONTS based on emotion
Choosing fonts that compliment the emotions of your brand can be a bit scary and slightly overwhelming. The bottom line is that your brand should make people FEEL something, and yes fonts play a part in making people feel. Here are some examples of the emotions evoked by font selections, to make your decision process a bit easier.
Now that you see the importance of defining your brand story are you ready to get in touch with yours?
However, just like with anything with your brand it has to start with you! You are your brand and everything else is just an extension of that. If you want to learn how to escape the cookie cutter and create a distinct brand so you can stand out and sell out, then my 5-week program Your Brand New Adventure is perfect! Learn More >>
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>