3 QUESTIONS TO ASK IF YOU'RE FEELING OVERLOOKED IN THE ONLINE SPACE
Let me paint you a little picture.
Client: "No one is responding to my posts or emails and I'm not selling anything, I think my messaging is off."
Me: "Well let's have a look, send me your message."
Client: **sends over a FB social media post**
Me: "This is copy, not your messaging. Fixing this isn't going to fix the problem."
Let's all look at copy as the surface level and your messaging the core. Your copy matters obviously, I mean I did an entire challenge on this, but if you are REALLY struggling most likely it isn't what you are saying, it's WHY you are saying it.
Your messaging, just like your brand, is the core of your business. When we rush into writing newsletters, social postings, FB ads, etc... without having a clear idea of our core brand messages, we end up flailing around just hoping someone will engage with us.
I'm not pointing fingers, I've done it too - in fact that is basically ALL I did this time last year. Sure I was visible and I was "marketing", but nothing was happening. I spent three months going live, hosting trainings, showing up in multiple groups, etc.. and not one single potential client was paying me ANY attention. Why? Because I wasn't clear on EXACTLY what it is my brand and business was built around.
Think of a mind map. Your core message is in a circle in the center and from there you have countless stems that point to your programs, social media posts, live streams, courses, etc...
When you create a brand around these messages everything flows seamlessly to them and you avoid confusing the shit out of your potential clients.
If you are struggling with your messaging, ask yourself these questions:
⇉ What do I teach/ give my clients?
⇉ Why do I offer these services?
⇉ How do they grow from them?
When you have these fundamental pieces in place your copy becomes more clear, your intention becomes more clear, you attract the people who you want to work with and so much more.
Messaging is a HUGE piece of the puzzle when it comes to launching and running a successful business, again you gotta trust me on this because I've lived it. When I took the time to really focus on my messaging I started consistently signing clients into my 1:1 program, growing my community, selling my courses via funnels, etc. I'm living proof that your messaging DOES matter, especially in the online world.
So, if your social media posts aren't performing how you would like them too, get to the root of the issue, before dealing with the surface level shit!
P.S. That's why in Roadmap to Freedom we spend a lot of time on building the core brand messages for your business before we dive into writing any copy, creating a brand, creating programs and more.
In fact here is a little piece of what we focus on in Roadmap to Freedom:
FIND YOUR MESSAGING MAGIC & START BUILDING YOUR RECOGNIZABLE VOICE ONLINE
🔶 Create messaging that speaks directly to your audience, showcases your personal story (you know that thing that makes you different) so your dream clients are instantly magnetized to your brand and business.
🔶 Create your core brand messages, by tapping into your story and purpose, that allow you to seamlessly carry your personal brand into every single aspect of your business, making selling about connection and not being pushy,
🔶 Learn more about the main social media platforms, so you can decide which areas to focus on first, so your message becomes consistent and has a larger impact and influence.
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>