How to Use IGTV to Increase Brand Awareness
IGTV is a new addition to Instagram. It's another way to show up on that platform, get super visible and increase brand awareness and it's all about video. Not only are we going to talk about how you can use IGTV to increase brand awareness, but also how you can use it if live video really scare you.
What is IGTV and How to Start Using It
Essentially it is a longer, pre-recorded video platform on Instagram where you can share content and do more of a Youtube style video. This gives us a beautiful opportunity to get clear on our messaging. Smaller brands only have the ability to share 10 minutes of content per video, which will help us be really clear and concise in our messaging and the content we are sharing.
The other thing I love is the cross promotion within the platform which we will talk about a little later in the post as well, but Instagram is giving you the ability to link straight to your IGTV videos in stories. You can share as an in-feed post, etc.
The next thing I want to talk about is hashtags. Hashtags are searchibility on Instagram and now we can use these in our IGTV videos. There's so much flexibility in one platform which I'm absolutely loving. If you know your audience is on Instagram, you can now focus on this one platform to start building massive brand awareness.
Afraid of Video? IGTV is your answer
We know how important video is - it's where we, and every platform are going because it really takes your brand to a new level. It's all about taking your business and brand to the next level because when you do video, your ideal client will start to feel like they know you. So video is so, so important for increasing brand awareness and building a successful business.
I know from talking to a lot of you that live video can be scary. You want to be using it, but it scares you and this is where IGTV comes in. IGTV kind of takes away the scariness of live video, but has the same feel of live video. This gives you the opportunity to practice, record yourself and still ask for engagement. It's an introduction to video that is really going to be so powerful for those of you who are just starting out in video. Not only are you increasing your brand awareness, but you're getting yourself comfortable with the camera. You also have the ability to share this on various platform, and what I love about IGTV, you can grab the URL and send people from your email to your IGTV. You can even cross-promote on other platforms as well like Facebook.
If live video scares you:
Get comfortable with camera
Play with asking for engagement
Sharing on various platforms
How to use it in your biz for brand awareness
1. Focus on building one community - Instagram
The idea of being on all of these platforms can be super scary, so I always recommend to start with one and focus on it, get really good, and then add another. What I love about Instagram is it gives you so many touch points, so I think it's a great platform to start with.
2. More personal and less polished than other video
IGTV gives you the opportunity to be more personal and less polished than Youtube or even live video. It's about showing up as who you are with an already established platform.
3. Now have 3 points of contact on IG (posts, stories and IGTV)
This gives you the ability to show up for your audience in different ways on just one platform. It's so important for you at this stage in online entrepreneurship to have these multiple touch points.
4. Sharing options (cross promotion - within stories, via email, accessible in feed)
I can now use the swipe up feature to my new IGTV episodes. I really think easy access is so important and Instagram allows you to make your videos super accessible. You can also pull the URL from your video and share it in an email or on Facebook. Extend the life of your content!
Be consistent with your postings. What time, what day and what type of content? Think of a TV show. This helps build trust and accountability within your community.
You can watch the whole video for a more in-depth version of this and several bonus tips below!
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Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>