How to Overcome Your Fear of Failure as a Female Entrepreneur


How to Overcome Your Fear of Failure
as a Female Entrepreneur

April 18, 2019

How to Overcome Your Fear of Failure as a Female Entrepreneur in a simple 10-minute exercise + my #1 questions to ask yourself if you’re current feeling stuck due to a fear of failure.


Fear of failure as an entrepreneur is a real freakin’ thing.

Maybe right now you are afraid of failing in the moment because you're doing something and all of those fears keep popping up for you that this might not work out.  

Maybe you're thinking of taking the leap, thinking of taking action and the fear of failure is playing over and over in your head.

Today I want to talk to you about the fear of failure and how it doesn't have to be your story and I'm going to give you the number one question to ask yourself if you are ready to face your fears.

I've been an entrepreneur for three years now and when I tell you that fear of failure is something that I have seriously struggled with, I am not lying

In the beginning, I was almost paralyzed by my fear of failure. I almost did not start this business because I was really scared of what it could ultimately mean for my family. What people would think about me? What would people think about my decision to leave a nine to five to pursue this dream when I had a brand new baby?Would just think I was absolutely insane if it didn't work out?

I put a lot of time and energy into this business and I'm so lucky that it did work out, but don't think for a second that those fears of failure, or any fears for that matter, are not constantly coming up.

You've probably heard of the saying new level new devil - It doesn't go away, but I've learned a couple of strategies that help me move through that fear faster and that's what I want to talk to you about today.

The fear of failure is ultimately keeping you stuck. It's keeping you stuck in this cycle, in this comfortable space. Think about it, fears pop up when we're questioning something.

When we're taking a leap of faith, when we're thinking about taking action towards our dreams, that's when fears come up.

And so I like to believe that fear is your heart's way of telling you that you are ready and it's up to you to listen to that fear and believe that fear.

You can then choose to stay comfortable or to face that fear and see what amazing, beautiful things that you can create in this one life that you have.

When you start looking at the fear of failure as your heart being like, “Whoa, let's do this dang thing,” It shifts everything for you.

Now, let’s talk about how to deal with fears that are coming up for you at this moment. You know all of those dark hole things that are playing over and over in your head and they're keeping you up at night.


  1. Take a moment, get a piece of paper, get your phone out and I want you to write down all of those worst case scenarios. No, seriously do that like right now, like write out your worst case scenarios.

  2. Now I want you to look at that list you've just created and I want you to ask yourself, truly, is this really possible? Am I really going to let it get to this place?

We make up all these worst case scenarios in our head and we never actually look at them and bring attention to them, but the second that we do, sometimes were like, wow, that's a little ridiculous.

That's the power of the mind, man. It could take us into some dark, dark places, but now you have an opportunity, you have a choice. You've seen what is playing over in your mind and you have a choice to say, no, I'm not going to let that happen.

I'm not going to let these dark black hole thoughts keep me in my comfort zone and keep me safe because this place of safety of comfort is where so many entrepreneurs either plateau or never get enough momentum to get started and I don't want you to stay there now.

Ok, let’s get into the number one question to ask yourself if the fear of failure is something that is truly affecting you.


I want you to think of someone that you absolutely admire. Maybe it's somebody in the online space, maybe it's somebody in your personal life. I know for me, Oprah, she basically always comes to mind. I remember being that girl running home from school at 4:30 watching Oprah on TV.

Fill in the blank with your person & ask yourself the following:

  • Where would you be if Oprah or that person, let fear lead the way?

  • Where would you be if that person didn't take action?

  • Where would you be if that person allowed fear to keep them safe?

My guess is that you'd be in a completely different life or situation than you are now and that is exactly my point.

It has to be about more than just you running this business. Being an entrepreneur isn't really about you. At the end of the day, it's about the people who need to hear from you.

It's about the people who will be impacted by your work. They need you to show up. They need you to get your voice out there. They need you to take action.

So think about it. Who is that person who needs you? Even if one person is affected by you, you have made a difference and that creates a ripple effect that then affects somebody else and someone else and someone else.

If you start taking action, think about all of the people that will then be affected by that.

Anytime that fear comes up, I think about the people I'm able to impact. So where would you be if so and so didn't show up and who are you meant to impact?

It's a ripple effect and it starts with you right now at this moment.

I know that those fears that are coming up for me are not true, that I can rewrite my story and that so many people need to hear my message.

If you are ready to take action, then I want to invite you to my upcoming masterclass. I'm sharing with you exactly how to create a thriving online business that doesn't waste time and energy or have you feeling super overwhelmed.

If you're interested in joining us, you can go

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.





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