Brandmerry Blog Archives
7 Tips to Master Your Pinterest Strategy for Business in 2022
BY MICHELLE KNIGHT
Today I am going to give you seven, yes seven, tips for optimizing your Pinterest growth. Pinterest is an amazing platform for entrepreneurs and today I'm going to teach you the correct strategy to use it in 2022.
When you are using organic strategies, it is incredibly, incredibly important that you are focused on platforms where your content is going to live longer.
What do I mean by this?
When you're posting on Instagram or you're posting on Facebook, typically your content will live anywhere between five to 24 hours. Now, obviously with the introduction of Instagram Reels, which Instagram really wants you to use, your content can live longer. However, it's still not performing for months and years like Pinterest does.
In fact, the reason Pinterest is such a powerful platform for entrepreneurs is that it can continuously drive traffic to your brand and to your website for years to come.
I have multiple blog posts that I shared on Pinterest in the beginning of my business that still drive thousands of views every single month to my website without ad spend. Now yes, I am also using ad spend because I've been using Pinterest since 2017. I jumped on that bandwagon early, and I know how to use the platform to its greatest potential, which is why I do incorporate ad spend in my strategy.
However, what I'm going to share with you today are seven ways that you can use Pinterest to your advantage in an organic fashion, meaning you do not have to invest any money into that platform.
I've already shared that utilizing a platform like Pinterest is incredibly important because of the longevity that it creates for your content. But let's also talk about something else we're super passionate about here at Brandmerry and that is SEO, search engine optimization.
We often think about SEO when it comes to Google. This is essentially how your content, your website, is categorized on the Google platform. When we, the consumer, go to Google and look for something in particular, we get results that are relevant to our search terms.
Well guess what? Pinterest is the exact same way. As an entrepreneur, as a marketer, you should immediately be going, “Oh, this makes sense,” because not only is your content living longer but you can also tell Pinterest how you want your content categorized so that when your ideal customer searches for particular keywords, that are relevant to your brand, your business will come up.
That means that the type of consumer, the type of ideal customer, the type of traffic that you're driving to your website has a higher purchase intent than a different platform like Facebook or Instagram.
Traditionally Facebook and Instagram were designed to keep users on the platform. Pinterest has always been designed to take users off of the platform. I hope you see how powerful this platform can be for your business.
This is something that we teach in depth. We have an entire course dedicated to Pinterest growth strategies inside of my program, Brandmerry Academy. But today, you're getting a sneak peek at exactly what we teach inside of that program.
And I swear, I'm getting to the seven steps, but there's one other thing that I need to mention. Just like all platforms, Pinterest has changed a lot over the years and there are a lot of users who are using the platform incorrectly. They're using outdated and old strategies that aren't working for them and can sometimes actually get them in trouble on the platform. Pinterest, just like many platforms, likes to change without letting anyone know.
Actually in 2021, we noticed a giant drop in my monthly views and through digging, through reaching out to my Pinterest contact, through reaching out to my Pinterest ads manager, we were able to quickly change our strategy and get up to date with the standards.
This is what we teach inside of the Academy and we're always updating our trainings to make sure we're delivering the very, very best strategy to our clients. What I'm sharing with you right now is how you can use Pinterest to gain consistent traffic and consistent sales to your business in 2022.
If you're interested in all the changes that we've seen happen on the platform, how I've adapted over the years since first getting on the platform in 2017, you can check out this recent podcast that I did all about Pinterest growth.
All right, without further ado, let's get into the seven in ways that you can optimize your growth on Pinterest.
OPTIMIZE PINTEREST GROWTH TIP #1: SET UP A BUSINESS ACCOUNT
When you are setting up your account, it's incredibly important to set up a business account. This is going to give you the information that you want on the back end, including analytics, so you can start to see what is working well for your platform, what is performing well, and what's driving the most traffic. You can tap into that information and really duplicate that for your brand and your business.
It's going to help you optimize your growth. But one thing that people often forget when they're creating their account, are their boards.
Now, your boards are incredibly important. This is not the time to create fluffy board names. You want to make sure that your boards are optimized for the search engine that Pinterest is.
That means your titles and your descriptions on your boards, including the types of pins that you're putting on those boards, are incredibly important. We recommend that business owners choose five core categories that are relevant to their brand, relevant to what they teach, or what they offer, and start there.
Optimize those and consistently add new boards. You can have as many boards as you want and that's one of the cool strategies that we teach inside of the Academy to really understand how to create boards as your brand and your presence on Pinterest expands.
OPTIMIZE PINTEREST GROWTH TIP #2: CREATE WEEKLY CONTENT
The second thing that is going to make your life on Pinterest a lot easier is weekly content. Now the idea and the purpose of Pinterest is of course, to drive traffic to your website. So having consistent content on your website is really going to make your life easier on Pinterest because it's going to give you things to share.
You can also share content from your YouTube. I share my YouTube videos on Pinterest. You can also share from your Instagram, from your TikTok, from any different platforms where you want to drive traffic.
However, at Brandmerry, we are big believers in the power of a website. We want to drive consistent traffic to your website, where you control the narrative, where you have your offers, your freebies, and information on how to get in touch with you, you're going to create more consistent traffic that'll equal leads and sales. Rather than maybe sending someone to Instagram where they can very easily get distracted.
It's highly recommended that you create weekly content that lives on your website and this is why inside of Brandmerry Academy, we're talking to our clients and teaching our clients how to use blogging to their advantage.
Whether your blogs are written or you're transcribing a YouTube video or you're putting your show notes from a podcast, you have a piece of content every single week that you've created that you can then share and optimize for Pinterest.
OPTIMIZE PINTEREST GROWTH TIP #3: CONSISTENT PINNING
The third thing that is incredibly important about Pinterest is consistent pinning. One of the mistakes that many entrepreneurs make is they pin their blog posts once, maybe every Thursday, and then they leave the platform.
They're not showing up on Pinterest, consistently creating fresh content. As a business account, which is what of course you're going to create on Pinterest when you get started, Pinterest wants you to create fresh content because you are the brands and the businesses that are pushing fresh content on the platform that consumers can re-pin and click through and interact.
So Pinterest relies on us business users to create fresh content. And that means that you need to be consistently creating content on the platform so that Pinterest likes you. Let's be honest. So that they want to push out your content and show it to the people who ultimately need it.
Having a consistent pinning strategy is incredibly important.
Now, as I shared in a recent podcast episode, this has changed. This has changed a lot. We used to pin 30 to 50 pins a day. I know, it's crazy. There was a lot of re-pinning happening back then.
Now, luckily you can get away with very few pins every single day. Established accounts can do anywhere between one to five pins a day and newer accounts, we recommend five to 10. Now this doesn't have to be every single day but you want to create a consistent strategy for you and your brand. Maybe to start, you're showing up three days a week and you're pinning five to 10 pins on those three days.
One of the things that I recommend my clients do is invest in a platform called Tailwind. Tailwind will allow you to pre schedule your content, put your board name in, put your title, description, all of that and actually see when your content is going to be going out on the platform.
This is something that we do at Brandmerry. We pre schedule an entire month's worth of content and we teach our clients how to do it as well inside of Brandmerry Academy. Now you can schedule directly on the Pinterest platform, which is a great option if you are pinching pennies in your business. But we find Tailwind to be the best for longterm Pinterest growth.
OPTIMIZE PINTEREST GROWTH TIP #4: CREATE FRESH PINS
Now, number four, kind of piggybacks off of what we just talked about and it's in regards to fresh pins. If you've been following Pinterest for any length of time, trying to tap into the strategy or just listening to what everyone's been saying about the platform, you know that at around 2020, 2021, everyone was freaking out about fresh pins.
What did it mean?
What did Pinterest really want?
And essentially what Pinterest wants is fresh content on their platform. It doesn't mean that you have to create a new blog post every single day and then create a new pin for that. What they want are fresh pins, fresh graphics, fresh titles, and fresh descriptions. They can link to the same blog post but on their platform, they want fresh content for their users.
Remember, we are a business account so we're the ones creating the content for the platform.
What does this mean for you? This means that re-pinning is basically not necessary anymore as an established brand and business owner. In fact, you don't want to just go on the platform and re-pin a bunch of other people's content. That's just making you a user of the platform. You need to be the one creating the content. So fresh content is incredibly important and that means fresh pins on the platform.
We recommend that if you have one blog post, you create multiple variations of different kinds of pins for that blog post. Maybe you have pin number one, which has a really big image in the background and some text over it. Pin number two is a solid background with some different text on it. Pin number three, it's got a picture of you and some different text. They're different variations going to the same blog post.
This is a pretty in depth strategy. You can get real fancy with it, which is something that we teach inside of Brandmerry Academy because we're all about saving time. As you're listening to this whole fresh pin concept, it seems like it might take a long time. If you want to streamline that, I highly recommend you check out Brandmerry Academy but a quick little way to do this for you and your brand is to create templates in Canva and then every time you create a new piece of content on your website, you just need to plug in information, change out colors and change out pictures as needed.
OPTIMIZE PINTEREST GROWTH TIP #5: SCHEDULE YOUR CONTENT
My fifth Pinterest growth tip for you is to schedule your content at the appropriate times. This is again why I love Tailwind because Tailwind will actually tell you when your followers or when your users are on Pinterest. Which means that those are the times when they recommend pushing out your content.
This has been incredibly helpful for us at Brandmerry, as we have struck back the number of pins we're doing every day. Some days I'm only doing one piece of content on Pinterest but if I'm just creating one pin and I'm putting it out on the platform, I want to make sure that it's going out at the appropriate time.
We have found that Fridays, Saturdays and Sundays are really, really effective days for us in terms of getting impressions and clicks and saves on our content. Using a tool like Tailwind can actually help you optimize your pinning strategy on the platform even more.
OPTIMIZE PINTEREST GROWTH TIP #6: USE IDEA PINS
Okay, I cannot do a Pinterest growth strategy video without talking about idea pins. Idea pins, which used to be story pins but quickly changed their name to idea pins on the platform, are essentially Pinterest's new big thing.
When idea pins were first launched, they were designed to live for 24 hours. They were little bubbles on our mobile devices. Anyone you followed, you could see their idea pins. But as Pinterest has been pushing more and more, idea pins have now become searchable and they have been what Pinterest is really wanting users to tap into.
Now, there are pros and cons to idea pins. One of the major cons is that at the time of this recording, you cannot click through on an idea pin. They're really there to create brand awareness, which isn't a bad thing, as you probably know, if you follow us here at Brandmerry.
Brand awareness is incredibly important. It's the first stage of a strong marketing strategy. But the negative is that what we love about Pinterest is the ability to click through, but you can’t do that yet with Idea pins.
Now, I think the ability to click through is definitely coming very, very soon but for now, what we have found works really well is to just put the link that we want to share in the note section of our idea pin and inform our audience that they can copy and paste and put that into their browser.
It's not perfect but you know what? It does work. And more than anything, we have noticed that idea pins drive a lot of traffic to our profile and they get way more views. In fact, if I post a video on Instagram Reels, I will repurpose it as an idea pin on Pinterest and I typically get two to three times the number of views on Pinterest that I do on Instagram. So this is just another way that you can use existing content to show up and create idea pins.
Creating an idea pin it's super easy. You just go to your mobile device and log into Pinterest or you can do it on desktop, choose create or the little plus sign on mobile, idea pin and create your idea pin. Integrating at least one idea pin a week in your strategy plays nice with Pinterest, increases brand awareness, and is really helpful for the growth of your account.
OPTIMIZE PINTEREST GROWTH TIP #7: REPIN WELL PERFORMING CONTENT
And that leads me to my seventh and final tip for your Pinterest growth strategy and that is to recreate content that's doing really well on the platform.
Remember all the way at the beginning when I talked about your business account and why it was so important? This is one of the reasons why it is so important. Every 30 days it is important to check your analytics and see what type of content is doing well. You can learn a lot by looking at your Pinterest analytics.
What type of pins do well?
What type of content does well?
What you're ultimately looking for are clicks to your website. If something is getting a lot of impressions but not a lot of clicks, that means that the type of content that you're creating is great but it's not enticing people enough to click through.
You could recreate those types of pins to have more call to actions on the graphic themselves. If something is not getting huge impressions but getting a lot of clicks, you might want to recreate that pin and test out some new keywords.
This is a great way to repurpose your existing content. As I mentioned, fresh pins are important and you can simply look at your analytics and create new pins for existing content. You can see why this is such a powerful platform. It's not 100% reliant on you constantly coming up with something new. You can use the data available to you to actually re engage your audience or test out new things to see if that will drive traffic to your website.
CONCLUSION
You can probably tell that I'm super obsessed with the Pinterest platform. We have seen just incredible growth in my business from harnessing this amazing free tool for entrepreneurs.
Now of course, Tailwind, which you can add on, has a fee and if you want to invest in ads, which I also highly recommend down the line, that is also going to be a fee. But if you are just getting started, you can start for free on this platform. And I am telling you, the sooner you start, the better. That is why most of the people who join us inside of Brandmerry Academy, love to start with the Pinterest module.
When you jump inside Brandmerry Academy, you're getting a plethora of content on copywriting, your website, branding, search engine optimization, blogging, video and of course, Pinterest. And many, many of our new members love to jump directly into this module because they have access to all of the courses at once. If you want to learn more about Brandmerry Academy, you can go to brandmerryacademy.com.
And if you want to learn more about my strategy when it comes to marketing, why I love evergreen content, and some of my top tips for you, you can watch my free class where I am teaching you my Build a Better Brand Method, which yes, includes how you share your brand with the world. You can go to brandmerry.com/class to learn more about our approach to marketing, how you can use it in your business and some more details on the academy to see if it's the right fit for you.
P.S. Ready to get your brand seen and paid without the pressure of social media? I'm teaching my top strategies inside of my new free class, "How to Build a Brand That Gets Seen and Paid!" You're invited to tune in and learn my signature 3-part framework for a sustainable 6-figure brand. Sign up to watch for free at Brandmerry.com/class
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
How to Prioritize Business Tasks, Ideas and To-Do's as an Entrepreneur
BY MICHELLE KNIGHT
One of the top questions I receive from my members inside of Brandmerry Academy is, "How to Prioritize Business Tasks, Ideas and To-Do's as an Entrepreneur?"
As an entrepreneur we're constantly coming up with new ideas, usually in the most unexpected places, that could support our business.
Maybe it's a new offering.
Maybe it's a new way of marketing.
Maybe it's a new addition to our brand.
Maybe it's a rebrand.
And, the list continues.
As entrepreneurs we never seem to be at a loss of ideas, but how do we take those ideas and determine what should be prioritized to move the business forward?
How do we organize our business tasks and to-do's in a way that leads to a sustainable business?
I'm answering those questions in today's episode of The Brandmerry Podcast! Because at the end of the day, your schedule and where you focus your energy is everything when building a successful and sustainable business.
Tune in now to hear:
A 4-part framework to prioritize your ideas, tasks and to-do's so you don't get distracted and overwhelmed with all the things!
The 3 pillars every business owner should be focused on daily and how this plays a role in how you prioritize tasks and ideas in your business.
My #1 tip for entrepreneurs when deciding what needs your urgency in business.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to get your brand seen and paid without the pressure of social media? I'm teaching my top strategies inside of my new free class, "How to Build a Brand That Gets Seen and Paid!" You're invited to tune in and learn my signature 3-part framework for a sustainable 6-figure brand. Sign up to watch for free at Brandmerry.com/class
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
About Me Page Template and Example for Entrepreneurs
BY MICHELLE KNIGHT
We are going to talk about one of my favorite pages of your website as an entrepreneur. That's right. I'm going to teach you my secret formula for an About Me page that converts.
Truth be told, I have been talking about the power of an About Me page since 2016. The reason for that is I started to realize that my About Me page was getting a ton of traffic. Primarily, people who were visiting my website were also checking out my story page.
Then as I started to pay a little bit more attention testing some different links and so on and so forth, I noticed that people were also opting in from my About Me page, meaning they were grabbing my freebie.
My About Me page was getting people to sign up for my email list. Then, I knew I hit the sweet spot when I had multiple new clients tell me that it was my About Me page that helped them decide to work with me over someone else.
Since then, I have been raving about the power of an About Me page. To be honest, your About Me page, not just in my case but in general, is the second most read page on your website. The first one, of course, being your homepage. I actually have an entire video that teaches you how to format your homepage. You can check that out right here.
Not only is your About Me page the second most visited page on your website, but it's where you get to really harness the power of storytelling. Something else I talk about a lot on this channel, multiple videos for you on that.
WHY STORYTELLING IS IMPORTANT
It provides a more memorable experience for your audience. Studies show that storytelling can actually increase how memorable your content is by 22 times. That means by adding a story into your content, no matter where you're posting it, you're becoming more memorable.
Now, we're talking about an entire page dedicated to storytelling. Just imagine what you can do. We also know that storytelling can increase the connection between a brand and a consumer. In fact, purchase decisions are made from the emotional side of our brain, not the logistics side. That's where we justify it. The emotional side is where most of our purchase decisions are being made.
Storytelling is a great way to build that connection with the consumer. Truth be told, there are multiple brands, multiple businesses doing the exact same thing as you. I'm sorry if that makes me sound like a Debbie Downer, but it's actually an opportunity. An opportunity for you to stand out and connect with your ideal customer on a deeper level.
If someone is exploring their options of a particular product or service to buy, and seeing what kind of brand speaks to them, your About Me page is where you can ultimately seal the deal.
I have used this exact strategy to sign numerous clients in my business, sometimes without a single form of communication before the purchase and them telling me after the fact that they decided because of my story.
HOW TO STRUCTURE YOUR ABOUT ME PAGE
What do we do with this information? We create an About Me page that is rocking and rolling and touches on some key points.
Now, I'm going to share with you my signature way to structure an About Me page. This works really well for coaches and consultants, anyone in the service-based industry, but I have had my product-based businesses follow a very similar structure as well.
ABOUT ME PAGE STEP ONE: IDENTIFY THREE TRANSITIONS
Essentially, the idea is to share your brand story broken up into three transitions.
Now, three is just a magic number that I have chosen. If you have four or five, that's okay too, but I recommend that you do your very best to point out three specific points of your story.
How do you do this? You want to think about three specific transitions or turning points in your story. Because you're a service-based business owner, you're creating more of a personal brand, meaning that your story is most likely the reason why you are choosing to run the business that you have today.
The first thing that I want you to do is free write. Don't think specifically about the service that you're offering. Don't even think specifically about your brand messaging, if you've figured that out. Just free write and think about your life story and the different moments where you were presented with an opportunity. An opportunity to change direction, whether it was a good opportunity or a not so great opportunity. Where you, yourself looked at that situation and said, "Look, I'm going to choose something different." That's what I mean by a transition.
Let me give you an example of my three transitions that I use on my About Me page, which you can always check out on my website brandmerry.com..
The first transition is when I decided not to go to a university and instead move to California to pursue my passion of theater. I was only 17 at the time. I had basically a full ride scholarship to school and I graduated near the top of my class. This was a big deal that I decided not to go to school.
The second transition in my life is the unfortunate passing of my brother to cancer. My brother passed away in 2009. As you can imagine, that was a pivotal moment in my story and a huge transition because what I chose to do next really impacted the rest of my life.
The third transition, and ultimately the start of my business, was the birth of my son in 2015.
Now, obviously a lot has happened in between those three transitions. We're going back to 2005. We've got 2009 and then 2015 as it relates to my story.
I'm not focused on all the nitty gritty little details in between. Those are great micro stories that we could share on social media, but for our purposes, I'm focused on these three main transitions.
ABOUT ME PAGE STEP TWO: HOW WERE YOU CHANGED
Now, when you think of your three transitions, the next step I want you to do is identify how you grew from each of those or how you were changed. Not so much what happened, but what did you do in that situation?
In my case, the very first one, I made a decision to go against what was expected of me and move to California. In the second transition, I was met with an incredible loss and incredible grief. In that moment, I decided to start living my life more in alignment with who I wanted to be than who others were expecting me to be. I realized in that moment that I didn't have a lot of time. That time was very limited and I was going to use it to its greatest potential. My third transition, the birth of my son and going through my postpartum experience, just further gave me the drive that I needed to create the beautiful life that I now have today. Ultimately, creating my business, Brandmerry.
ABOUT ME PAGE STEP THREE: LOOK FOR THE CONNECTOR
Now that you've identified the three transitions and you have identified what has happened in each of those three transitions, I want you to look for the connector.
How are these pieces connected?
What does this tell you about the work that you're doing?
Does this relate to your mission?
Is this closely related to your ideal customer?
What is coming up for you around these connectors?
For me, it was all about this life of freedom, something I talk about a lot. Having the time, financial, and location freedom, and building something that was really in alignment with who I was at my core and not what was expected of me by other people.
ABOUT ME PAGE STEP FOUR: PUTTING IT ALL TOGETHER
This ultimately led to all of the messaging that you see today with Brandmerry and is the core staple of my brand story. When you're structuring your About Me page, you literally get to plug and play.
You'll start at the beginning with leading into the first transition. Sharing what happened, what you learned, and then going into the second transition. Sharing what happened and what you learned. Going into the third transition sharing what happened, sharing what you learned, ultimately leading to where you are today.
Today is your business. So when you're positioning this part of the About Me page, you've been telling an amazing story. Your ideal customer is getting to know you. They're getting to know your values. They're getting to know what's happened in your past. They're starting to build that connection with you, understanding why you have the business that you have today.
At the bottom of the page, we're giving them the opportunity to continue, to now say, "I want that or I want your support," and we're positioning our offer at the very end. You are taking your reader on a journey. You're inviting them into your story, which in turn, makes them look at their story and what they ultimately want to create.
A few key things I want you to keep in mind: Number one, this is an evolution. Just like any great story, you're going to have a beginning, a middle and an end. But in our case, our end isn't permanent. It's always changing. It's always growing because our business is always changing, and is always growing.
Rather than ending the story and putting a period on it, you're instead offering your audience to come and invite them into your story, invite them into your work.
Rather than thinking of the beginning, middle, and end, this is the very end of the story, its beginning, middle and an invitation to move forward. This is incredibly helpful because I find that a lot of people when doing their story page or they're About Me page, actually miss the opportunity to invite their audience to take the next step.
Instead, they're just telling their story and not focusing on who is actually receiving that information, which brings me to a very important part. Yes, you're going to be sharing your story and yes, I stand on the side that says your About Me page should be about you, the brand.
If I see something that says about me, and I'm going to that page to learn more about that person and they're not telling me anything, I'm going to peace out. It has been About Me pages and My Story pages that have gotten me to take action on specific brands.
I shop around. I love research, and if I can't decide between three different brands who have a very similar product, I will always go to the story page so I can learn more about the mission, about the values, and about the story behind that business. Whichever one registers best with me is the brand that I go with.
Studies show that this is true for consumers. One of the ways that you can invite your audience into your story, a little secret for you, is to ask questions throughout your About Me page.
You can go read my full About Me page over at brandmerry.com, but an example of this might be when I share the story of my son being born and me deciding to start my business, I ask questions like, "Have you had a moment where you realized that you wanted something greater? Do you remember that moment when you decided you wanted to start your business?"
I'm telling my story, but I'm constantly checking in with my ideal customer to let them know that I get them. I also know where they're coming from and I'm giving them these questions so that rather than just reading about me, they're also reflecting about themselves.
At the end of the day, an About Me page and storytelling in general is incredibly powerful because it allows you to create and provide empathy and authority. You're able to connect with your ideal customer as well as position yourself as the solution to the problem. This is incredibly powerful and why storytelling is one of my favorite things to teach at Brandmerry.
CONCLUSION
There you have it. There is the signature structure for an About Me page, something I have been teaching for years, and I have literally only updated my About Me page one time in my entire business. I haven't even changed the three transitions. I think I just went in and added some photos here and there and updated the layout. The story has remained the same.
Time and time again, we see that my About page is leading to email subscribers and sales. I know that it can do the same for you. I can't wait to see what you create with your About Me page.
P.S. Ready to get your brand seen and paid without the pressure of social media? I'm teaching my top strategies inside of my new free class, "How to Build a Brand That Gets Seen and Paid!" You're invited to tune in and learn my signature 3-part framework for a sustainable 6-figure brand. Sign up to watch for free at Brandmerry.com/class
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
The Importance of a Growth Mindset When Building a Sustainable 6-Figure Brand and Business
BY MICHELLE KNIGHT
As a Brand Strategist, I can tell you all day the nuts and bolts of how to build a business. More specifically, I can give you the strategies and how-to's to do it sustainably.
But, understanding the how of building a business is only part of the challenge. The other part is your mindset.
Over the years, and hundreds of clients later, I've recognized that building a truly sustainable business comes down to sustainable revenue, time management, and alignment/joy. It's something I shared inside part one of the Sustainable Business Series here on The Brandmerry Podcast.
And today's episode is all about that last piece - alignment/joy. In order to build a sustainable business, you've got to have the mindset to back it up.
In order to implement the strategies, you've got to have the confidence to do so.
In order to master your visibility plan, you've got to have the courage to show up.
In order to continue to grow and expand as a business owner, you've got to know how to check in and challenge your way of thinking.
In order to take the steps to reach that next income level, you've got to have the belief that you can!
So much of our success in building a sustainable business comes down to our growth mindset as entrepreneurs.
In Episode 43, of the Brandmerry Podcast, I'm interviewing Brandmery Academy Mindset Mentor Tani Morgan.
Tani is the founder of tanimorgan.com where she helps new entrepreneurs struggling to achieve their biz goals to confidently sell their offers, raise their prices and exceed their income goals.
Tani is not only my very first client and dear friend, but also who I trust to support clients inside of Brandmerry Academy. Tani leads monthly mindset calls for our members and supports them inside of our community.
Tune in now to hear:
Why mindset is so important as an entrepreneur and crucial when building a sustainable 6-figure business.
The major signs that an entrepreneur is avoiding the mindset work and ultimately stalling their over business growth and revenue generation.
The top actionable steps Tani recommends entrepreneurs take to improve their growth mindset and excel at visibility, sales and serving their clients.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to get your brand seen and paid without the pressure of social media? I'm teaching my top strategies inside of my new free class, "How to Build a Brand That Gets Seen and Paid!" You're invited to tune in and learn my signature 3-part framework for a sustainable 6-figure brand. Sign up to watch for free at Brandmerry.com/class
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
What is Sustainability in Business
BY MICHELLE KNIGHT
In 2019, my family and I made a big life decision and decided to sell our home and move into an RV.
The goal was to travel the United States for a few years, something we'd been putting on the back burner for quite some time but felt the need to take action on after a year of tremendous loss and grief.
And because of that decision in 2019, my entire outlook on building a business changed.
I had always been a hustler! And truth be told, it 100% got me to 6-figures in revenue during my first full year in business. But, the way in which I was hustling was nonstop and the way in which I was marketing my business just wasn't sustainable.
As we began to travel the US we not only experienced much more freedom as a family, but also limited access to WIFI. The combination of these two pieces had me rethink just how I was showing up in my business, marketing my business and more importantly spending my time.
I didn't know it at the time, but my business went from a 6-figure business to a sustainable 6-figure business. Suddenly, I was not only focused on generating revenue, but doing it in the most sustainable way.
This focus on building a sustainable business model is the reason I created my program Brandmerry Academy in 2020.
But, over the years, I've found that the idea of what sustainability really means can be confusing to some.
Today, on the Brandmerry Podcast, I'm kicking off the "Sustainable Business Series." A series where we will dive into sustainable business practices, habit building, finance, systems, mindset and so much more.
At Brandmerry we believe that every entrepreneur deserves a business that gives them the time and space to truly live and it starts here!
Tune in now to hear:
What sustainability means to us at Brandmerry and why it's such an important aspiration for so many entrepreneurs.
The 3 pillars of a sustainable business and how each pillar is equally important - miss one and you'll miss the mark.
The biggest misconception about building a sustainable business!
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Ready to get your brand seen and paid without the pressure of social media? I'm teaching my top strategies inside of my new free class, "How to Build a Brand That Gets Seen and Paid!" You're invited to tune in and learn my signature 3-part framework for a sustainable 6-figure brand. Sign up to watch for free at Brandmerry.com/class
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.