Brandmerry Blog Archives
Email List Building Tips for Online Entrepreneurs
BY MICHELLE KNIGHT
I'm going to make a bold statement, that you may or may not like!
Email Marketing and having an email list is a MUST.
And of course, I'm sharing exactly why that is in today's podcast, but here's my general rule of thumb. As a business owner, you absolutely need a database (something you can take anywhere) of your prospective clients. That my friend is an email list.
Relying on social media to build a community is just asking for disaster!
So, not only are you getting the full rundown of why an email list is important, but I'm also sharing how to grow one and my top tips for email marketing in 2022.
It's all happening in Episode 33 of The Brandmerry Podcast, where you'll learn:
The truth about marketing and how building a community via your email list is just good for business, and profits.
The step-by-step process that's needed to build your email list (yes, even if you're starting from ZERO just like we all did).
4 of my top email marketing tips for 2022 and what to look for when choosing a platform so you can make your email marketing practice more effortless and streamlined.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Good news! You don't have to master your email marketing alone this year! And, you don't have to wonder HOW you're going to drive traffic to your grow your email list. My top strategies are taught in great detail inside of Brandmerry Academy. From Search Engine Optimization to Pinterest marketing to Video marketing, The Academy helps you market without relying on social media! 12 advanced marketing courses at your fingertips when you join. Learn more and join at brandmerry.com/academy.
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
8 Content Creation Tips for a Consistent Content Strategy
I love creating content. You might not feel the same way now, but I promise it is possible to find joy in this process. And, while I genuinely love creating content, I do not want to spend all of my time and energy making it happen.
It's one of the reasons that I have focused on more evergreen strategies in my business, like relying on Google, Pinterest, YouTube videos, podcasting, and blogging, rather than focusing on social media. But no matter where you’re showing up, I want to share with you some of my top tips to streamline your content creation process.
On my YouTube channel, I shared ways to streamline your workflow process in this video. But, I want to take it a step further and share how to consistently create content, while not hating the entire process.
When it comes to consistent content creation, I’ve discovered that most people get hung up with the first step - What do I share?!
So, today we’re going to focus on this struggle and give you 8 ways to improve your process so that coming up with content ideas and creating your content becomes a breeze.
CONTENT CREATION TIP #1: KEEP RECORDS
As you begin to create your content, it's really important to keep clear records of the content you've already created. Inside of my ClickUp, we have an entire Content Database. This includes the title, release date, links, what’s promoted, etc… so I can easily locate past content.
If I ever want to revisit a piece of content, maybe repurpose it, or create a series, I have all of the information right there. This is incredibly helpful when you take an SEO approach to your content and will want to update keywords, and other factors to help with rank.
It’s also great if you want to reference an existing piece of content, and create internal links on your website (which Google loves)!
However, one of the things that's going to help you as you show up and consistently create content is to analyze the content you've already created because your audience will show you what they resonate with most.
On YouTube, we find that planning videos, content creation videos, and messaging videos do really well. So I know that every few weeks, I want to have a video that is in one of those categories. The only reason I know that is true is because we review our analytics every 30 days.
The same goes for social media. On Instagram, you can see what type of content has done really well with your audience. You could repurpose that content exactly as it is. Yes, I give you permission to post the exact same thing again on social media, because the reality is your audience is not going to remember that you already posted it. Or you can use that idea and you can create something new or refresh that content and post it again.
When you’re struggling to come up with content ideas, the answer might be right in front of you. Don’t stress yourself out by always worrying about creating something new, you can often repurpose your content/ reshare your content on a different medium, or with a different angle rather than creating something entirely new.
CONTENT CREATION TIP #2: ASK YOUR AUDIENCE
This is something that I think we often overlook. But if you have an audience, even if it is 10 people, you can ask them what type of content they would love for you to create.
They're already your warm audience. They're already there, creating engagement. They're already speaking with you, reading your blog, answering your emails, opening your emails, looking at your posts, and watching your videos. Why not ask them?
This is something that I do multiple times a year in my business. Every 90 days, we try to send out a market research survey to my audience. And in that survey, we ask very specific questions on the type of content that they would like to see from us at Brandmerry.
This post came from a market research survey. If you utilize your audience, people who have already expressed interest, you don't have to sit there and guess about what your audience would like. You can simply ask.
Whether it’s a simple Instagram story, you DM a few people, you ask in your email, or you have them fill out a complete survey, it doesn't matter.
The first people to help your content get seen will be your existing audience, so why not deliver what they are looking for, provide insane value, and build authority?
CONTENT CREATION TIP #3: ORGANIZE YOUR IDEAS
The third tip I have for you is a way to organize all of your amazing ideas. Okay. I don't know about you, but do you get ideas for what you can create with your content in the most crazy places? Whether you're on a plane or at the grocery store or your kid's soccer practice or doing dishes. You're not in a place where you necessarily are going to sit down and write down all of your ideas and completely map out, but you do need a place to jot down that idea that you have.
So I like to have an idea bank, and this idea bank is simply a note in my Google Drive because then I can access it from my phone, from my computer, no matter where I am in the world. And I can just jot down that idea. Then when I go to map out my content strategy for 90 days, something I talk about in this video right here, I can pull from my idea bank.
I am telling you, if you start implementing this practice, you are going to find how easy it is to come up with ideas. What I have always found is I will get these ideas in the moment when I'm feeling inspired. But then the second I sit down to write out my content plan, I'm like, "I can't think of anything."
But I have an idea bank, so I can just go look at that. And I allow that to get my juices rolling. So create some sort of idea bank, preferably digital, where you can jot down these ideas and circle back to when you're mapping out your content.
CONTENT CREATION TIP #4: CORE BRAND MESSAGES
Another tip I have for you is to create core messages or core offers for your brand. This is something that I teach in my membership Brandmerry Academy. They're called core brand messages, or CBMs.
I teach you how to create structured messaging for your brand as a whole.
What this does from a branding perspective is it gives you focus.
So whenever you're thinking of content ideas, you can look at your Core Brand Messages and say, "What does my audience need to know in order to take advantage of my offers? What are some obstacles that are standing in their way that are keeping them from taking advantage of this offer? What are some objections my audience might have regarding this offer?"
Then you can create various forms of content that are actually going to help you sell your offer.
Having these core brand messages, having these signature offers with these pillars, is a great way to streamline your content and make sure you never run out of ideas.
CONTENT CREATION TIP #5: STORYTELLING
One of the things that I talk about a lot at Brandmerry is the power of storytelling.
Not just your brand story, although very, very important, but also your ability to incorporate micro stories into your marketing, everyday things that are happening, things that you're seeing, things that are happening with your customers and your clients and really start to incorporate storytelling as just a natural form of marketing. It’s called Digital Storytelling, and it’s something I’ve been utilizing and teaching for years.
One of the strategies that I use when I am not feeling inspired is to think about my own story. I will just sit there and start to brainstorm things that have happened or things that I have heard or core pieces of my Brand/ Founder story, and I will use that to inspire my content.
This works incredibly well on social media and in email marketing because we know storytelling is such a powerful tool on those platforms.
If you’re not already incorporating storytelling into your marketing this can be a great way to start, and can help you come up with a long list of content ideas. Simply take an hour every 30 days to go into your content idea bank and write down a bunch of story ideas.
Storytelling allows the personal side of your business to come through, increases trust with your audience, and as I’ve already mentioned can take the headache out of coming up with content ideas.
These stories can be your own (the personal branding side), but you can also share stories about your clients and their results as well which just builds more authority with your audience.
The last three I have for you are really some time-saving strategies that I wanted to make sure that we touched on.
As I mentioned in the beginning, a big part of the stress that comes with content creation is just coming up with ideas. We've talked about a lot of those, but let's talk about some little strategies that you can implement to save you time overall.
CONTENT CREATION TIP #6: HAVE BRAINSTORMING SESSIONS
One of the things that I talked about in this video, is the power of sitting down for two to three hours every 90 days and mapping out your content for that particular quarter. We call it the 90-Day Content Plan and it’s the foundation of what I teach here.
This is your opportunity to sit down, look at your idea bank, look at some of the things your audience has been asking for, look at your keyword research using Google or a tool like Ubersuggest, and just sit down and write out all the different ideas that you have.
This strategy works incredibly well when paired with an SEO-centered marketing approach, which includes focusing on one core piece of content each week (specifically one on an SEO platform) and repurposing it. This means you only need to come up with 12 topics for the full 90 days. It’s all taught inside of the Content Planning Blueprint here.
Then you take that information and organize it in a spreadsheet or ClickUp, where you’ll choose the title, assign the keywords for your specific platform, and choose the date that you’re going to release it.
I find this simple brainstorming session saves me so much time in the long run, because I’m not wasting time each week trying to come up with a topic. If you struggle with inspiration, like the rest of us, this can be the difference between consistently sharing content and posting when you feel like it.
And, when you’re taking an SEO approach to your content strategy, you’ll also find the content you’re creating lasts a lot longer!
Learn more about the 90-Day Content Blueprint Here.
CONTENT CREATION TIP #7: SET A TIMER
Having a system or workflow for your content can save you a lot of time in your business, however when you’re just getting started it can still feel like content creation is taking a long time.
That's because you're building up that content creation muscle. It's going to take some time. But one of the things that I started doing in my second year of business is setting timers, and I would use these timers as motivation to see if I could create stuff in a specific chunk of time.
Rather than giving myself a whole day to create content, I'd say, "All right. I've got two hours to record as many videos as possible. My goal is four." Or I would say, "All right. I've got 45 minutes to write this blog post." And I would set a timer for 45 minutes.
Now, when I was first starting, I always went over, always, because I was still trying to refine my strategy. But, through the process, I was becoming a better content creator. I was getting better at talking on video. I was getting faster at writing blogs.
And, over time, I started meeting those mini-deadlines that I set for myself. And as a result, I was saving hours every single week.
So I highly suggest you play with it, set a time that feels a little challenging, and see how you do.
CONTENT CREATION TIP #8: STREAMLINE YOUR PROCESS
That leads me to my last tip. You're not going to master this out of the gate, but every single time you create content, I want to find ways that you can streamline your process.
So every time you do it, have an opportunity to analyze and say, "How did that feel? My blog took a really long time. Why do I think it took a long time? Is there anything that I can do to speed up this process? My graphics are taking forever. Maybe if I create templates, I'll save myself time in the long run."
Look at these little opportunities to analyze every week in your business, or maybe every 30 days, to find where you can streamline your process.
This is honestly a strategy that's just great for marketing and business in general, but using it with your content creation will save you time and it will save you energy. Having these clear systems is what's really going to support you to show up consistently for your audience.
Inside Content Planning Blueprint, I teach you my tried and true workflow and even include a ClickUp workflow for your business.
Even 8 years later, I’m still using my content workflow list to make sure I’m hitting all my marks.
CONCLUSION
I hope those tips got the juices flowing in your brain, and you are thinking about all the ways that you can gather ideas for your content creation and also save a little bit of time. As I said before, I have a lot of videos on this channel that can be incredibly helpful for you in your content creation journey.
You can also look for my videos on market research, planning out 90 days of content, as well as our content creation video on saving time with your existing workflow.
If you want more support with content creation and your overall content marketing process, then I encourage you to get the 90-Day Content Blueprint here.
Planning and creating your content doesn't have to be a constant struggle. There is a better way to research, plan, and create your content as an entrepreneur and it's all inside the Content Planning Blueprint!
The Content Planning Blueprint is perfect for online business owners who know the power of content creation but are tired of spending all of their time coming up with ideas, organizing their content, and wondering what will attract their dream clients.
P.S. In just a few hours, you'll have 90 days of content planned, a repeatable workflow to save you hours on creating and distributing your content every week, and content topics that will keep performing for your brand for years to come! Get your blueprint now >>
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
7 Content Creator Time-Saving Tips
As a content creator, you've probably recognized that it can take a lot of time to plan, organize, create and schedule your content for social media.
The good news is you're not alone! I recently surveyed my audience and the #1 struggle they stated when it comes to content creation is time. Whether you have a limited amount of time to sit down and create or find the process incredibly overwhelming and time-consuming, you're in the right spot!
Over the past 6 years, I've consistently created content online, posting new content at least once a week on my blog, youtube, podcast, email, and/or social media. When I started, I was not only doing it all myself but also working a 9 to 5 and raising a newborn. I had to learn pretty quickly how to create content efficiently, so I wasn't spending all my time behind the scenes of my business.
These tips have helped my clients go from spending 4-6 hours a week on content creation to just 2 and now I'm sharing my top 7 tips with you.
In episode 32 of The Brandmerry Podcast, I'm sharing, "7 Content Creator Time-Saving Tips," so you can start to more effectively create and share content, show up consistently and build your profitable online business.
Tune in now to hear:
The single practice I've been doing for 6 years now, that has helped me show up weekly online with "fresh" content.
Why it's taking you forever to create your content and exactly what to switch in your strategy to make sure you're not wasting hours on content creation for social media, video marketing, and more.
How I never run out of ideas for content creation and what might be missing from your current content creation marketing strategy.
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Planning and creating your content doesn't have to be a constant struggle. There is a better way to research, plan, and create your content as an entrepreneur and it's all inside the Content Planning Blueprint!
The Content Planning Blueprint is perfect for online business owners who know the power of content creation but are tired of spending all of their time coming up with ideas, organizing their content, and wondering what will attract their dream clients.
In just a few hours, you'll have 90 days of content planned, a repeatable workflow to save you hours on creating and distributing your content every week, and content topics that will keep performing for your brand for years to come! Get your blueprint now >>
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
6 Time Saving Tips for Content Creation
If right now, your content creation feels like it takes hours out of your life, this post is for you.
I mean, there's a lot that you have to think about when it comes to content creation.
You’ve got to pick your ideas, you've got to organize those ideas, you have to choose your SEO if you're blogging or using YouTube, you've got to create the content, record it, write it, schedule it, edit it, make graphics.
I get it. I 100% get why content creation feels overwhelming.
But, it doesn’t have to be!
Content creation is my sweet spot. It’s something that I absolutely love doing. I have a lot of strategies up my sleeve, and today I’m sharing 6 of them to help you save hours every single week with your content creation.
Content Creation Tip #1: A Clear Content Strategy
Let's dive into my very first tip, which is to have a clear content strategy. It’s not enough for you to willy-nilly be creating content, posting, and kind of flying by the seat of your pants.
Honestly, that's probably taking the most time out of your schedule.
Having a clear content strategy is incredibly important. At this point, what I want you to think about is where you are showing up. You do not have to be everywhere, on every single platform. In fact, I don't recommend that at all.
You want to be really strategic with where you are showing up.
Some things to consider are:
Where is my audience?
What type of content do I like to create? Is it video? Do you enjoy writing? Do you enjoy recording yourself as podcasting? Do you love making reels or TikToks? Do you enjoy posting on social media?
That's going to be the easiest way for you to create content when it feels good to you.You also want to think about the type of content that your audience is consuming. So not only do we need to think about the specific platform, and what you like to create, but of that bucket, what is your audience consuming the most of?
Now, maybe you don't have this information right out of the gate, but this is something that I want you to pay attention to in order to streamline your content strategy.
Really dive deep into exploring:
Is your audience watching YouTube videos?
Do they prefer short little snippets of videos on Instagram?
Is your audience reading blogs? Most audiences still are.
Is your audience really utilizing Google?
Do they listen to podcasts?
What do we know about your specific audience that is going to help you streamline your content strategy?
This is incredibly important, because I want you to have a clear base of, "This is where I'm showing up, and this is the type of content that I'm creating."
Content Creation Tip #2: Create a Repurposing Workflow
The next thing I want you to do is create a repurposing workflow. I talk about it quite often over here at Brandmerry, it's one of the core pillars inside of my membership Brandmerry Academy, and I broke down that entire process in this video right here.
I share the entire step-by-step of designing a repurposing workflow in that video, so for our purposes today, let's talk about a bird's eye view of a repurposing workflow.
The idea here is that you take the platforms that you've chosen to show up on, and you think of how you can repurpose your content on each of those platforms.
So for instance, you're not creating videos, and then creating a completely different blog on a different subject, and showing up on social media every day, talking about something different. That is wasting your precious time.
One of the best things that you can do as a business owner is repeat yourself. It's through repetition that really builds that brand authority, and that expertise, and why individuals will continue to follow you, invest in your products and your services, and tell their friends about what you do.
So with this repurposing plan, which again, I talk about in this video right here, you want to figure out how you can create one core piece of content, maybe it's a video like this one, which was turned into this blog and then repurposed onto multiple platforms.
This is going to save you a bunch of time for two reasons.
Reason #1: You're able to utilize repurposing, transcribing this video, creating social media posts, taking the audio and turning it into a podcast, whatever that looks like for you. And that's going to save you a lot of time, because you ultimately don't have to create as much new content every single week.
My clients who have a very clear repurposing workflow typically create one core piece of content every week, and then they push that out in various ways onto different platforms.
Reason #2: The other way this is going to save you time and energy, is that you can repeat this workflow every single week.
What I recommend you do is you take this weekly workflow, and put it into a task management software. We like to use ClickUp, but you can also use Asana, or any other task management software that you prefer, and set it to repeat every single week.
This is really going to take the guesswork out of what you should be doing in order to create content, which is going to save you a ton of time.
Content Creation Tip #3: Plan Your Content
The third tip that I have for you today, is to choose one period of time every 90 days to plan your content. One of the things that I think takes entrepreneurs so much time, is they'll sit down to write their content, or record their content. And they're also sitting down to think about what they're going to talk about.
They're switching gears back and forth.
"Okay, let me do my research on my ideas. Now I’ve got to go ahead and create it. Now I have to create graphics."
And it's this switching back and forth that can really waste a ton of time. So I recommend that you map out 90 days worth of content at a time.
What I mean by map out is not create, but choose your core topic. Remember back to the repurposing tip that I just shared, there's one core piece of content that you're creating every week, and then you're repurposing it to push out to multiple platforms.
So if you're planning 90 days worth of content, you're choosing 12 topics for 12 weeks. So it shouldn't take you that long. But what you're able to do is maybe carve out three hours at the beginning of the month to sit down, finalize all of those topics, and then walk away from it.
When you revisit, and actually create the content, you don't have to think about what you're going to talk about. You can just dive right into creating it.
Content Creation Tip #4: Have a Content Creation Day
My fourth time saving tip for you, is to have a content creation day. Yay for batch scheduling! Yay for batch recording!
In fact, the video for this blog is one of four videos that I recorded for an entire month in one day.
This is a fantastic way to save time and energy.
Now I'm not suggesting that you create 30 days worth of content in one day. I've been doing this for a long time. I have a very refined system. But when I was first starting out, and what most of my clients do inside of Brandmerry Academy, is they choose one day a week that is dedicated to content creation.
Now, based on your schedule, you want to choose the day that works best for you.
When I was first starting, it was Sunday, because I worked a full-time job, and Sunday my husband was home. So I could create content on Sunday.
Once I left my nine to five, I was able to create content on Monday, because I had my mother-in-law taking care of my son.
So you want to pick a day that works best for your schedule. Best if it can be repeated on the same day every week, because that's going to help you get into that habit.
Try and pick a day every week, where you can carve out two to three hours, and get that on your calendar right now.
Honor that time.
Don't schedule anything else during that time.
Really just focus on your content creation for that week.
Content Creation Tip #5: Batch Your Content Creation Tasks
My fifth tip for you kind of falls in line with the last one. On that content creation day, I encourage you to group like tasks together.
What I mean by this is don't try and write a blog, and then hop over and create your graphics for that blog, and then jump back and edit it, and then go ahead and schedule it, and then switch to scheduling your graphics, and then go back to this.
Try not to jump from one core task to another. Really group them together.
For instance, if you are creating content once a week, then you would sit down and you would do all your writing in one chunk. Write your blog, or write your script for your video, and write anything else that you need to do. Maybe it's the social media post, maybe it's the email you're going to send. So you're doing all of your writing during one chunk of time.
Then you can switch gears.
Maybe then you decide you're going to create your graphics. You're going to go ahead and create your graphics that you need for that piece of content. Maybe it's a thumbnail for your YouTube video, maybe it's a Pinterest image for your blog, your social media content that you're going to be doing. You're creating all your graphics in one chunk of time.
Then you're moving into the third phase, which is scheduling your content. More on that in a minute.
What you want to do is you want to make sure you're not hopping back and forth from task to task. This is such a time suck.
If you are doing something like batch creating content for 30 days, or 90 days like I do, and I talk about in this video right here, you want to really group together your full day.
For instance, I will record a bunch of YouTube videos on one day.
Then I might choose another day to record podcasts.
And then I might choose another day to create graphics.
Grouping the tasks together is such a fantastic way to focus on what you're doing and not distract yourself.
Content Creation Tip #6: Scheduling
That leads me to my last tip, which is scheduling. This needed its own little pocket of time from me.
Please schedule your content in advance.
I know, there are so many tips and tricks to getting your stuff seen, and they tell you to maybe not schedule it because you won't get as much of a reach.
But listen, if you're already strapped for time, if you're already really struggling to streamline your process, you're just contributing to that overwhelm by having to post things in real time.
I'd rather you start scheduling, and consistently showing up, and start to streamline your process, and spend less, and less, and less time on creation than not post at all.
We know consistency is important.
We know content creation is important at every single stage of the buying process.
So if scheduling your content is going to help you actually post your content, then please do it.
You can pretty much schedule anything, except for Instagram reels. But I got a fun strategy for that in just a sec.
You can schedule your blog post, schedule your emails, and all of your social media content.
If you're using carousels on Instagram or Facebook, you can schedule those in advance inside of the Creator Studio on Facebook.
You can schedule your Pinterest posts.
You can pretty much schedule anything.
You can't schedule Reels just yet, but a tip that I have is after you batch create them, and download them to your phone so they don't get deleted. After that go ahead and just save them as a draft. Then you can put a little reminder in your task management, or on your phone to just go in, and hit publish when the time is ready.
Scheduling is going to be a fantastic way to save you time and energy. Please do it if you find that you're not consistently showing up, because that is more important than maybe the 1% boost that posting in real time is going to give you on the platform.
CONCLUSION
As you can see, there's a real benefit to having systems in place for your business. And I want you to remember that you are going to refine your system as you go.
The more that you actually implement the system that you have in place, the more you'll notice that it's taking you less and less time.
This happens very often with my clients, and it happened in my own business as well, where it would feel like it still took me a lot of time to implement a system.
Maybe it was taking me four hours to create everything and schedule it all. But then, as I kept doing this week after week, after week, I noticed that it was taking me less and less time.
And that's just like anything, right? You have to build up that muscle and having these systems in place is going to help you.
It's going to support you in saving hours, every single week, with your content creation.
This is something that we teach inside of my community Brandmerry Academy. This membership is all about marketing without relying on social media.
If you want to learn more, you can go to brandmerry.com/academy for some details. Join the waitlist, and be the first to know when doors open again.
P.S. Planning and creating your content doesn't have to be a constant struggle. There is a better way to research, plan, and create your content as an entrepreneur and it's all inside the Content Planning Blueprint!
The Content Planning Blueprint is perfect for online business owners who know the power of content creation but are tired of spending all of their time coming up with ideas, organizing their content, and wondering what will attract their dream clients.
In just a few hours, you'll have 90 days of content planned, a repeatable workflow to save you hours on creating and distributing your content every week, and content topics that will keep performing for your brand for years to come! Get your blueprint now >>
- FREE GIFTS YOU'LL LOVE -
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
- READ THE LATEST POSTS -
MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
2022 Marketing Predictions from a Brand Strategist and Coach
BY MICHELLE KNIGHT
Marketing is always changing! Every single year it feels like there is a new focus on what we should be focused on to succeed.
As someone who studies this work on a regular basis, looking for trends, changes, and ways to excel, I can tell you it's exhausting! The way platforms change suddenly, right after it feels like you've gotten the hang of it, to new "must-know" platforms popping up regularly can be a real pain.
But, a few years ago I started to look at marketing differently. What if we didn't just focus on the fads and trends and what was working right at this moment, but more on longevity. The tried and true practices that had been working for years?!
My entire approach to marketing changed at that moment and so did my business. Over the past two years, I've experienced incredible growth in my business sales and leads, without sacrificing my time or spending an insane amount on a marketing budget.
So, as we enter another year of marketing, which is sure to be full of fun changes, I'm sharing my top predictions from the year ahead. What to see how my 2021 predictions played out? Check those out here.
In Episode 31, of the Brandmerry Podcast, tune in now to hear:
The biggest lesson we learned from 2021 when it comes to marketing our businesses and what every single entrepreneur will need to succeed in 2022.
How I really feel about video marketing in the new year and if every entrepreneur really needs it.
The tried and true approach to marketing that just hasn't changed and why it's more important than ever!
Tune in now on Spotify or Apple Podcasts to hear the full episode and all the tips.
P.S. Good news! All of the marketing predictions shared in this podcast episode are covered and taught in great detail inside of Brandmerry Academy. From storytelling to video marketing and even your brand foundations, The Academy helps you market without relying on social media! Learn more and join the waitlist at brandmerry.com/academy.
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MEET MICHELLE
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.