Brandmerry Blog Archives
Become a Content Machine and Stand Out on Social Media
BECOME A CONTENT MACHINE AND STAND OUT ON SOCIAL MEDIA
When starting my online business I had to learn pretty quickly how to get my message and voice seen by others without spending hours and hours creating my content.
Why? Because not only was I working a 9 to 5, but I was raising a brand new baby (seriously, he was just one month old when I started my biz).
Working for long hours every single day or even wasting precious moments staring at a blank screen were just not an option.
What I created was a content planner and strategy that allows me to map out a month’s worth of content in as little as 30 minutes.
No more guessing what to write!
No more wasting time coming up with “new and exciting” ideas!
No more feeling super overwhelmed with the thought of showing up on multiple platforms just to sign a new client!
Seriously it is time to be done with all of that. It’s time to create a plan that is streamlined, efficient and dare I say effortless.
But honestly, creating a plan is just the first step. I've included my top five steps to Become a Content Machine and Start Standing Out Online.
1) Plan Ahead (Like 30 Days Ahead)
Mapping out a month of content doesn't have to be difficult (see above), but it does need to be done. Planning ahead and strategically theming your weeks better prepares you to create content that your ideal client REALLY wants and makes it easier on you in the process. No more staring at a blank screen trying to come up with ideas.
2) Create Attention Grabbing Headlines
It doesn't matter how amazing your writing is, if no one opens your email or reads your social posting. My favorite tool to analyze my headlines is the Headline Analyzer from CoSchedule. When writing your headlines remember you want to get people to say "I just have to know!" so tease them a bit about what is to come.
3) Understand Your Audience
It is so important that you know exactly who you are talking to with your content, in fact if you've skipped Market Research or Surveying Your Audience I recommend you go there now. By understanding your audience and what they need to hear at this stage of their journey you can easily create 30 days of content that is exactly what they need to hear.
4) Time Management When Writing
Raise your hand if sometimes you go to write an email or draft a social media post and suddenly hours have passed - ok, maybe not hours, but you get the point. When writing your content I recommend you batch schedule, which means you carve out a chunk of time and create all your content for the week in one sitting. This allows you to stay in your creative zone of genius for an extended amount of time. Another tool I love to implement is setting a timer for each of my emails and my social media posts.
5) Repurposing is Your Friend
Mapping out a month of content can be very easy when you aren't focused on creating new content every single day. Yes, it is possible to show up on multiple platforms! Yes, it is possible to post daily in other FB groups! Yes, it is possible to email your list three times a week and write a successful blog! The trick my friends is repurposing. The best part of repurposing your content is you are driving your point home, but getting your content in front of your audience multiple times.
Repurposing is just one of the tools I talk about in my Content Creation Video and Planner and with this strategy I set aside 30 minutes at the end of the month to map out the next month’s content and just a few hours a week writing ALL my emails, ALL my social media postings and my blog - that’s it!
When you grab the complete training you will get:
✔️ The EXACT content calendar I use to organize a complete months worth of content is as little as 30 minutes so you no longer waste time staring at a blank screen.
✔️ A complete training video on HOW to use the calendar to get the very best results and save you time in organizing and developing content that attracts your ideal client.
✔️ The NUMBER ONE strategy I use to streamline my content and effortlessly create a uniform message to share across all platforms and engage my target audience.
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
Stop Doing What You Think is "Right" in Your Business and Start Doing This Instead
STOP DOING WHAT YOU THINK IS "RIGHT" IN YOUR BUSINESS AND START DOING THIS INSTEAD
No matter where you are in your entrepreneurial journey it's so easy to get caught up in what you "should" be doing or what you think is "right!"
I took a break from strategy this week to talk about how to get back in touch with yourself and your purpose when you sense resistance around doing something in your business.
Today I'm sharing Episode 10 of the web series and it's all about Learning to Do What Works for You.
The first step is recognizing when your purpose, you know that feeling inside, is throwing up red flags and giving you the hint that there is another way.
Tap into that inner voice and start paving your own path as a business owner.
Looking for more real talk and accountability? Join the Authentic Brand Builders community here >>
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
Part Two: My Top Tools For My Business That Allow Me to Automate More and Work Less
PART TWO: MY TOP TOOLS FOR MY BUSINESS THAT ALLOW ME TO AUTOMATE MORE AND WORK LESS
I'm all about being able to work from wherever - in fact since launching my business I've been able to travel to Europe and California all while still being able to run my business from afar.
In fact location freedom is just the third part of the Freedom Trifecta (copyright coming soon ;)) When you have all these pieces: Time Freedom, Location Freedom and Financial Freedom, you are golden.
One of the key pieces to achieve location freedom is automation! Today I'm excited to share with your Part Two of My Top Tools For My Business That Allow Me to Automate More and Work Less. (Did you miss Part One? Check it out here)
**Disclaimer: I've marked the tools that I am an affiliate for with a little *, so I can be super transparent with all of you. However, I totally use these tools for my own business and love them, hence why I'm an affiliate.
Ok, now on to the tools!
later - INSTAGRAM SCHEDULING
Although there isn't a tool out there that allows you to post directly to Instagram, I love Later's simplicity and ability to schedule all of my content ahead of time. Later also has an amazing tool that allows you to rearrange photos based on how you would like your feed to look and feel and also do a simple search to find photos to share. When it's time to post, I get a notification on my phone and simply paste the description right into Instagram - easy!
Google Drive - client folders, content and trainings
Google Drive is my saving grace! I love using it as a place to store all my content as well as keep private client folders for each of my clients audio recordings, worksheets and in-between session work. My favorite part of Google Drive is that I can access my materials from anywhere making it easier than ever to travel and work :)
Canva - branded content
Oh I love me some Canva. It is such an amazing resource for creating all your branded material to get visible online. In terms of automation, I love to make templates for my Instagram, Pinterest and Youtube channel, making it easier than ever to change out the photo and text. I personally use Canva for work in order to keep all my branding materials in one place and easy to access.
ACUITY SCHEDULING** - SCHEDULING
Acuity has been a saving grace for my automation process, because it allows me to bulk schedule my coaching clients, create client profiles for easy scheduling and allows my clients to reschedule themselves. I also love that it is easily integrated with Squarespace (another favorite business resource of mine) and gives you the option to take payment when someone schedules. Since switching to Acuity it has saved me almost 2 hours a week and it's only $10 to start!
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>
Four Steps to Create Your Next Free Offer (and Grow Your List)
FOUR STEPS TO CREATE YOUR NEXT FREE OFFER (AND GROW YOUR LIST)
BY MICHELLE KNIGHT
This is a topic near and dear to my heart because I've been on the journey of free offers from the beginning. I've offered quite a few different options and while each one grew my list by a little none of them really converted well.
Finally, I took a step back and realized I was missing four key steps when creating my free offer that would convert like crazy.
Now I have free offers delivered daily into hundreds of email inboxes, FB ads converting at $2.00 a piece to a cold audience and funnels converting into $4k clients.
Every time I create a free offer I use these four steps and it makes the creation process so much easier. Today on the blog I'm sharing
The Four Steps to Create Your Next Free Offer (and Grow Your List)
- READ THE LATEST POSTS -
Meet michelle
Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.
This blog serves as a home base for all things branding, marketing, content creation and more.
I'M MICHELLE KNIGHT
I was just a new mom with an ambitious dream to start my own business. That dream turned into a multiple 6-figure business and the ability to travel full time. Now, I teach women how to brand and market their authentic voice online and take bold action to create a life better than their dreams.
MAIN CATEGORIES
TOOLS I LOVE
KAJABI
Grab a 30-day trial of Kajabi and test out their website, email, landing page and course platform.
HONEYBOOK
Save $200 off this client management tool! Save hours with streamlined workflows and onboarding.
CONVERTKIT
The ultimate email platform for simplicity and deliverability.
SMARTERQUEUE
Save time by scheduling your social media in one place and extend the life of your content with evergreen scheduling.
EXPLORE THE BLOG
How to Find Your Ideal Client (For Real This Time)
HOW TO FIND YOUR IDEAL CLIENT (FOR REAL THIS TIME)
As an online entrepreneur it is important that you are creating super compelling messaging that attracts your ideal client online. I mean there are billions of people online so you REALLY need to stand out.
The very first step in creating that super compelling messaging is to know who you are talking to. So often I have clients come to me who are putting themselves out there online, emailing their list and doing trainings, but no one seems to be buying what they are offering.
It comes down to their ideal client and the fact that they just don't know who they are inside and out. If you plan on making money in your business, don't skip this step!
Honestly, I preach it because I made the mistake early on of not doing the market research, of not really digging deep and not being specific enough in the process.
So, today I wanted to share with you a web series video all about:
How to Find Your Ideal Client (For Real This Time)
No more guessing if your ideal client wants something or if your programs or messaging are on point - it's time to know for sure.
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>