Four Ways to sign coaching clients into your one-on-one program
FOUR WAYS TO SIGN COACHING CLIENTS INTO YOUR ONE-ON-ONE PROGRAM
In August 2016, I had already given my notice at work and had yet to sign a single client into my brand new coaching program (yes, I'm ambitious like that)! So I can totally relate to the feeling of uncertainty if you will ever sign that first, or second or maybe even third coaching clients.
If this is you, I want you to know that each of the strategies I'm sharing below have helped me grow my coaching business, and sell out my 1:1 program every time the program opens.
Today I'm sharing Four Ways to Sign Your First Coaching Clients, but if you want even more info on this topic, I have the complete training for you >> CLICK HERE TO GET ACCESS
FREE COACHING SESSION
Sure this might seem like a strategy you've learned before, but have you ever thought of a free session as a funnel?! I didn't think so. When you offer a free coaching session you are basically turning a cold lead into a hot lead and here's why. They are getting a real taste of what it is like to work with you and see results, and nothing screams "I have to hire this person!" like instant results.
OFFER A SPECIALIZED ASSESSMENT
This is a very niched down approach to the free coaching session. Choose a topic you focus on in your business and offer a 20-minute assessment. I love to offer these in my own community, but also other platforms like Pinterest, FB Groups and Instagram. I recommend doing these on a time limit so their is a sense of urgency and have your scheduling set up so they can book instantly. Again, you are helping your prospective client solve a problem, leading them to gaining tons insight and seeing the value in your work.
FUNNEL FROM FREEBIE TO 1:1 PROGRAM
Rather than always thinking you have to have a funnel to a small priced offer (aka passive income) you can funnel cold leads to your 1:1 program. You might be thinking, but how? And the key is storytelling! By expanding your funnel a bit, providing value like crazy and sharing more of your personal journey you are building the trust factor through your funnel. When you go to talk about your 1:1 program at the end, the focus is on their story, how you relate to it and how you can help them reach their desires. It's a powerful way to instantly sign clients, but also a way to plant the seed about your program so it's always in the back of their mind while you continue to nurture them.
Being a guest expert is an excellent way to expand your reach! Again, we are talking story and value and starting the relationship building process. What is so amazing about being a guest, is that you are getting in front of a new audience, and sharing your knowledge. I HIGHLY recommend, having a free offer (see above) to provide so you can get viewers on your list. This strategy has worked for me numerous times in signing 1:1 clients.
Want even more juicy info?
In this free video I'm sharing:
✔️ An insider look at how I make my first $12k in my business and booked my first 3 1:1 clients!
✔️ Even more in-depth information on the four strategies above and how you can start implementing them TODAY to get your ideal client on the phone ready and eager to work with you.
✔️ The NUMBER ONE strategy, that seriously can't wait, if you want to start signing clients.
✔️ PLUS a bonus Q&A with women who are exactly where you are now!
Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>