4 Tools to Build Your Email List From Scratch

 

4 Tools to Build Your Email List From Scratch

June 13, 2019

If the thought of building a community and email list has been at the front of your mind, then you’re going to need to start with some key pieces - 4 to be exact. Building a community can get a bit overwhelming when you’re first starting out so I’m sharing 4 tools and must-haves to get started so you can stop guessing and start doing!

PREFER TO WATCH, INSTEAD OF READ? I’VE GOT YOU BOO. SCROLL DOWN TO WATCH A QUICK VIDEO!


If the idea of building an online community seems overwhelming this blog is for you.

The concept of a community and more importantly an email list is only getting more important.

Social media has become crowded so how do you give your true fans an opportunity to go a step further and say, “Yes, I need more of that in my life!”

It all lies in building a personal community and tribe and it’s totally possible if you’re starting from SCRATCH - ZERO. We all started there too!  

1. KNOW THY AUDIENCE

You need to of had conversations (i.e. market research) to pinpoint what your audience is struggling with and what you can create to meet an immediate need. You need to know where your audience is at, the number one thing they are struggling with and what they need in this moment.

This will allow you to create a free gift in exchange for, you guessed it, their email address.

Example: Research shows my audience struggles with creating content that consistently allows them to create brand awareness.

2. FREE GIFT

This can be delivered in various forms - pdf, video, webinar, masterclass, video series, challenge, audio. The main point here is WHAT you deliver needs to provide value. Please don't half ass this - it's your opportunity to do a few things - meet a need, show your expertise and build trust.

Again if I'm playing on my audience's struggle I could create a content calendar that helps them organize their content and my #1 strategy for coming up with consistent content.

I did this by the way, grab yours at brandmerry.com/contentcalendar.

3. EMAIL PLATFORM/ LEAD COLLECTION

My go to is Convertkit because it's an all in one platform for collecting leads and emailing them. Another option although a little more expensive is Kajabi.

Try both for free with the links above and if you want to see my entire opt in process in action by signing up for my free Content Calendar.

4. ADVERTISE YOUR FREE GIFT!!

You do not need to put money towards this in the beginning. I’m planning a future blog post about some of my favorite organic ways to grow your list so stay tuned, but here are a few to get you started.

Link your opt in page on Instagram and share in your feed, in Instastories and make an IGTV video that promotes your free gift.

It can be super overwhelming building your list in the beginning and it's going to take some time so the secret is in the consistency.

Want to grow your list by 100 people in a month, that's 3-4 new subscribers every day. How can you do that? Get creative? And show up every single day talking about your free gift!

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!