A 21-day storytelling challenge
Told Deeper.
Identify the core stories that carry your brand, and learn to tell them in every format you publish.
You don't need a million stories. You need a handful of core stories that do the heavy lifting, told so well you use them again and again, in an email, a podcast, a caption, anywhere you show up. An asset you build once and use for years.
Join the challenge →The frameworks that have carried my business for ten years, as repeatable stories that work in every format.
The era of making more is over. The feed is full, everyone is starting to sound the same, and from here on out the only thing that will actually set you apart is the handful of true stories that could only come from you, told deeply and used everywhere. That is the whole game now, and almost no one is teaching it yet.
Come tell them deeper →No. 01 / The stories already inside you
Tell me if this sounds familiar.
Most people are overcomplicating storytelling.
And the number one thing I hear from entrepreneurs, even the ones already doing well, is some version of the same quiet question: but what actually ARE my core stories?
That's the thing we fix. You don't have a content problem. You have a handful of core stories that could carry your entire brand, and you have simply never been shown which ones they are, or how to tell them so they land.
No. 02 / The real problem
Most of what you've been taught online isn't storytelling. It's content.
Make more, make it faster, keep up with a feed that never stops moving. And that kind of content is built to disappear. Posted today, gone by morning. You are not bad at this. You were handed a treadmill and told it was a strategy.
A core story is the opposite of disposable. It is an asset. You tell it once, deeply, and then you use it again and again. In an email this month and a podcast next year. On your sales page and in your next launch. The same true story, told well, keeps working every single time. It compounds. One story can become a month of content, in a dozen different shapes, and never once feel old.
And here is why this matters right now, more than it did even a year ago. The feed is drowning. AI made content endless and identical, and the person five seconds ahead of you just said the same thing you were about to say, in the same voice. When everyone can make infinite competent content, the only thing that cuts through is the specific, true, human story that could only come from you.
You can already see the shift. On TikTok, on Instagram, in the newsletters people actually open, it is the real voice and the real story that win now, not the polished sameness. This always starts on the platforms first and then becomes how everyone does business. The women who build their core stories now, while everyone else is still racing to make more, get a head start that is very hard to catch.
The answer was never more. It was deeper. And deeper has never mattered more than it does today.
No. 03 / What you get inside
Everything you need to build your core story bank.
Twenty-one days, structured so you go deeper without ever adding to your plate. Everything lives in the portal, so you move at the pace of your real life.
The Five C's
The heart of it. My framework for the five kinds of core story, sorted by the job each one does, not the topic it's about. This is how you finally know which of your stories are the ones that carry your brand.
A live kickoff
We open live to ground you and get you moving, so the whole thing starts with real momentum. Can't make it live? The replay is always yours.
Twelve short trainings
In the portal, unlocking week by week. The written prompts are the path you can follow in the margins of a full life. The videos are there when you want to go deeper. Ten to fifteen minutes a day, or sit down and move through a week in one go. Your pace, your call.
The excavation work
The daily prompts that pull your core stories out of you, including the one that connects what your ideal reader is quietly Googling at midnight to the exact story that meets her there.
Your Story Bank
By the end you don't have a pile of posts. You have a categorized bank of your core stories, organized by the five C's, told in your voice, and a repeatable way to keep filling it. An asset you'll reuse for years, not content you'll forget by Friday.
Fast-action bonus · first 48 hours
One Story, Ten Places
Join in the first 48 hours and you get my swipe file: a single core story written out across ten formats, so you can see exactly how one story becomes a month of content. The whole repurposing shortcut, done for you as a map. [waitlist bonus]
The VIP upgrade · only 5 seats
My eyes on your stories
In the final week, VIP members get a private channel to share their written stories and get my direct feedback. It's the closest thing to working with me one to one, and it's capped at five so everyone actually gets me.
Lifetime access · founding round
Join once, keep it forever
Join now and you're in for good. Every future time I run The Told Deeper Challenge, you can come back and do it live with us, free. Every update and addition I make is yours automatically. You pay once, at the lowest price this will ever be, and you keep it forever.
No. 04 / The three weeks
Twenty-one days, in three phases.
Here's the honest promise: this is built for a real life. Each week's material is yours to move through your way. If you have ninety minutes and want to sit down and go, go. If you have ten minutes a day, take it one small step at a time. Either way, you finish the week further than you started.
Ground & Identify
Find the stories that matter.
We open live (replay always available) and ground down before we build up: in your mission, in the one person you're really talking to, and in your stories. You'll learn the marks of a core story, work through the five C's, and excavate your raw bank, with a repeatable way to keep pulling stories out of your head whenever you need them. By the end of week one, you're not holding a workbook. You're holding the start of a real bank.
Craft
Learn to tell them so they land.
First the why: the psychology of what a story actually does to a reader. Then the how: my framework, and the mindset and nervous-system side of sharing that no one prepares you for. Your work this week is to write a few of your core stories, deeply, in your own voice.
Multiply & Place
Put them to work, for years.
This is where most people think you just copy and paste one story everywhere. It's not. There's a real art to knowing which part of a story belongs in a caption, which belongs in a long email, which carries a video. It's what I've spent ten years learning to do well, and it's what I'll teach you here. You'll take one story, stretch it across formats the right way, and watch a single story become a week of content in your own hands. Then you share.
No. 05 / Who it's for, and who it isn't
This is for you if
- You have a small, mighty audience you want to start converting now, not “someday when it's bigger.”
- You want to experiment with your content, not just chase growth on social media.
- You already believe storytelling is powerful. You just want to do it in a way that saves you time and energy instead of eating it.
- You want to always have something worth saying, pulled from a bank you return to again and again.
- You're in it for the long game and want stories you'll use for years.
This isn't for you if
- You want a viral, high-volume content machine.
- You want a daily-posting treadmill in a prettier package.
- You want templates to fill in and never think about.
- You'd rather make more than make it matter.
No. 06 / Who's guiding you
I didn't set out to build a method. I noticed one.
I've been telling stories since the very beginning of my business, because I knew I had to show up to grow. But in those early days I wasn't sure what I was supposed to talk about, and I wasn't even fully clear on my offers yet. So I did the only thing I could. I started sharing my real life.
As I got deeper into content, and started teaching more, I noticed storytelling showing up everywhere, in my videos, my podcast, the interviews, the long blog posts. So I leaned in and wove stories through all of it. And somewhere along the way, I noticed something. I kept returning to the same handful of stories.
Those became my core stories. They're the ones my audience repeats back to me. The ones I reach for when I'm uninspired and don't know what to post. The ones that get a little deeper every time I tell them, because I catch a detail I never noticed before. They are, honestly, the most defining thing about my brand. They tie to who I am, what I do, why I do it, what I value, and the work I put into the world.
I've always gravitated toward depth, because I cannot stand surface-level noise. For a long time I thought that was just how I'm wired. Now I think it's where the whole industry is heading, because everyone is burnt out, attention is short, and the only thing that still lands is something real and deep. Going deeper, instead of more often, is the shift. Core stories are how you make it.
I built this challenge to hand you the thing it took me ten years to notice.
No. 07 / You're the first
No testimonials. On purpose.
I'm not going to pretend I've run this challenge before, because I haven't. This is the very first round.
So you get in on the ground floor. The lowest price this will ever be, lifetime access to every round that comes after, and my full attention while the group is still small.
What I can show you is the ten years behind it, the storytelling work that's carried my own business and my clients' through every format there is. What you'll create in the next 21 days is the rest.
But just in case you're new around here, a few things that have happened when I teach this work:
“Michelle, the takeaways from your storytelling class were insane. As a marketing agency owner, I am going to be incorporating the microstories and digital storytelling into our strategy for clients in an even bigger way moving forward. Digital storytelling is going to be the key for every business owner, so thank you for sharing your brilliance.”
Jodie Brown · Brand Visibility, Marketing Strategist & Agency Owner“Michelle has been incredibly instrumental in helping us discover the type of stories that we want to share in order to connect to our audience. She gave us a clear path forward for how to connect our brand to the experiences of our followers. Our most popular content is always that which comes from storytelling, we can't imagine writing without these tools. It not only sets us apart in our field, it brings value to the customer before they ever make a purchase.”
Tiffany Alblinger · Co-Founder of Beautiful One Midwifery“Michelle's approach to identifying your authentic story is deep and powerful. She knows how to ask the right questions to tap into the most pivotal and engaging parts of your story. Going through her process helped me see the themes I was missing and what I wanted to share to more deeply connect with my audience.”
Jennifer Fink · Fink DevelopmentA message from Michelle
The stories were the strategy all along.
For years I thought I had to keep making more, just to stay visible. And every time I tried to keep up, the work got shallower and I sounded less like myself.
The turn came when I stopped asking what else can I make, and started asking which stories actually matter. The few, told with depth and in my voice, did more than hundreds of posts ever had. They built the trust. They made the sales. And I got to stop performing.
That's what I want to give you in 21 days. Not another content system to keep up with. The few stories that are yours, told so well you'll use them for the rest of your business.
— Michelle
No. 08 / Join the challenge
Two ways in.
Tier 1 · The Challenge
- All 21 days, ground to multiply
- The live kickoff, with replay
- Twelve trainings and all the excavation work
- Your Story Bank, organized and yours to keep
- Lifetime access: every future run, live, and every update, free
● Only 5 seats
Tier 2 · The Challenge + Feedback
- Everything in The Challenge
- A private channel in the final week
- Your written stories, read and answered by me
- The closest thing to working together one to one
- Lifetime access: every future run, live, and every update, free
This is the best time it will ever be to join, and I mean that literally. You get the lowest price this challenge will ever be, and you get it for life. Every time I run The Told Deeper Challenge again, you can come back and do it live with us, free. Every update I add is yours. Join once, and you're in forever.
FAQ / The questions worth asking
How much time does this actually take?
It's built for people who do not have room for more. You can sit down for ninety minutes and move through a week, or take ten to fifteen minutes a day. It never asks you to show up daily or on demand. Your pace, your life.
Do I need a big audience for this to be worth it?
No. This is built for people with a small, mighty audience who want to start converting the one they have, instead of waiting until it's bigger. Core stories work at any size, and they work harder the more personal your audience is.
Do I have to be on camera?
Never required. This isn't about performing on video. Your core stories can live in an email, a caption, a podcast, a blog, wherever you already show up. If camera is your thing, wonderful. If it isn't, this still works completely.
I've tried storytelling before and it never stuck. Why would this be different?
Because most tools teach you to sound correct, and quietly strip the you out of it. This teaches you to tell your stories with real structure and still sound unmistakably like yourself, which is the part that makes them last.
Does this work for product businesses, not just services?
Yes. Every business is built on stories, and there's a bonus pillar for your offer story, why the thing you sell exists, that works whether you sell a service, a course, or a product.
Is this really the first round?
Yes, and that's the deal. You get the lowest price it will ever be, lifetime access to every future run, and my full attention while the group is small.
What's the difference between the two tiers?
Everyone gets the full challenge: all 21 days, the live kickoff, the trainings, the excavation work, and your Story Bank. The Feedback tier adds a private channel in the final week where I read your written stories and respond directly. It's capped at five so it stays personal.
The goal was never to tell more stories.
It was to tell the few that matter so well you never run dry again.
Join Told Deeper →Founding price for the waitlist window · Lifetime access to every future run · Only 5 feedback seats