Enrollment closes September 20
Told Deeper.
Create a Story Bank that turns your real stories into weeks of content that actually connects, so you never scramble for what to say again (No big audience or daily posting required.)
Join the challenge →Hosted by Michelle Knight, storytelling strategist. Ten years in, over $2 million generated through storytelling.
This challenge is for you, if:
You want to convert the audience you already have
Not someday when it's bigger. You want your content to finally reflect the depth of what you've actually lived.
You want the full framework, not another template
So you always know what to say, told with real structure, and still sounding unmistakably like you.
You've told your story so often it's gone flat
You're a little sick of it, and you're not sure anymore which of your stories actually matter.
You're building for the long game
A small, mighty audience and a set of stories you'll use for years, without showing your face every single day.
Meet your guide.
Michelle Knight · Founder of Brandmerry
I didn't set out to build a method. I noticed one.
I've told stories since the very beginning of my business, because I knew I had to show up to grow. As I got deeper into content and started teaching, I noticed I kept returning to the same core stories. The ones my audience repeats back to me. The ones I reach for when I'm uninspired. The ones that get a little deeper every time I tell them.
Those became the most defining thing about my brand, and the strategy underneath nearly ten years, more than a thousand women guided, and over $2 million generated through storytelling. Going deeper, instead of more often, is the shift the whole industry is heading toward. I built this challenge to hand you the thing it took me ten years to notice.
What's included.
Twenty-one days, built for a real life. Ten to fifteen minutes a day, or sit down and take a week in one go.
- Live kickoff on September 21, with the replay
- Five video trainings covering the Five C's (my signature Core Story elements), each with an excavation prompt to pull real stories out of you
- How to use AI to get unstuck in the story excavation process
- The psychology of what makes an effective story that connects
- My signature 5 S Framework for writing a story that lands
- The mindset and nervous-system work that gets you past the fear of putting your story out there and asking for the sale
- How to create and organize your Story Bank so it's actually usable
- One Story, Many Ways: the exact process for taking a single story and adapting it across platforms without starting over
- A finished Story Bank, organized by the Five C's, minimum 15 core stories written and ready to use, yours to keep forever
- Weekly content released Mondays, so you can move through it in one sitting or ten minutes a day, at your pace
- Lifetime access: every future round, live, and every update, free
Wait, what exactly is a core story?
A core story is the opposite of disposable content. Most of what you're taught online is built to disappear, posted today and gone by morning. A core story is an asset. You tell it once, deeply, and then you keep adapting it: an email this month, a podcast next year, a sales page, a launch.
It's the specific, true, human story that could only come from you. When everyone can make infinite content that sounds the same, that is the one thing that still cuts through. You need at least fifteen of them, and right now is the best time to build yours.
The challenge, week by week.
Week One · Ground & Identify
Ground down in your mission and the one person you're really talking to, learn the marks of a core story, work through the five C's, and excavate your raw bank.
Week Two · Craft
The psychology of what a story does to a reader, then my framework for telling yours with structure while still sounding like you. You'll write a few of your core stories, deeply.
Week Three · Multiply & Place
The art of knowing which part of a story belongs in a caption, which in a long email, which carries a video. You leave knowing how to keep re-telling every story in your bank for years.
In 21 days, you'll have a Story Bank you'll use for years.
Join before September 20
The founding round.
This is the first time I've ever run Told Deeper, so this round comes with things no future round will.
- The lowest price it will ever be, locked in for life
- Lifetime access to every future run, free
- The One Story, Ten Places swipe file
- My real attention while the group is still small
This is the first round. Here's what happens when I teach this work.
“Michelle, the takeaways from your storytelling class were insane. As a marketing agency owner, I am going to be incorporating the microstories and digital storytelling into our strategy for clients in an even bigger way moving forward. Digital storytelling is going to be the key for every business owner, so thank you for sharing your brilliance.”
Jodie Brown · Brand Visibility, Marketing Strategist & Agency Owner“Michelle has been incredibly instrumental in helping us discover the type of stories that we want to share in order to connect to our audience. She gave us a clear path forward for how to connect our brand to the experiences of our followers. Our most popular content is always that which comes from storytelling, we can't imagine writing without these tools. It not only sets us apart in our field, it brings value to the customer before they ever make a purchase.”
Tiffany Alblinger · Co-Founder of Beautiful One Midwifery“Michelle's approach to identifying your authentic story is deep and powerful. She knows how to ask the right questions to tap into the most pivotal and engaging parts of your story. Going through her process helped me see the themes I was missing and what I wanted to share to more deeply connect with my audience.”
Jennifer Fink · Fink DevelopmentTwo ways in.
Enrollment closes September 20 at midnight. We open live Monday, September 21 at 6:30pm CST.
The Challenge
- All 21 days, across three phases: ground and identify, craft, multiply and place
- A finished Story Bank of at least 15 core stories, yours to keep forever
- The live kickoff call on September 21, with replay
- Twelve short trainings and the full excavation prompts
- The Five C's framework for sorting your core stories
- Founding-round bonus: the One Story, Ten Places swipe file
- Lifetime access: every future run, live, and every update, free
● Only 4 seats
VIP · The Challenge + Feedback
- Everything in The Challenge, all of it
- A private channel in the final week
- Your written stories, read and answered personally by me
- The closest thing to working together one to one
- Only four seats, so every one gets my real attention
Questions worth asking.
How much time does this actually take?
It's built for people who do not have room for more. You can sit down for ninety minutes and move through a week, or take ten to fifteen minutes a day. It never asks you to show up daily or on demand. Your pace, your life.
Do I need a big audience for this to be worth it?
No. This is built for people with a small, mighty audience who want to start converting the one they have, instead of waiting until it's bigger. Core stories work at any size, and they work harder the more personal your audience is.
Do I have to be on camera?
Never required. This isn't about performing on video. Your core stories can live in an email, a caption, a podcast, a blog, wherever you already show up. If camera is your thing, wonderful. If it isn't, this still works completely.
I've tried storytelling before and it never stuck. Why would this be different?
Because most tools teach you to sound correct, and quietly strip the you out of it. This teaches you to tell your stories with real structure and still sound unmistakably like yourself, which is the part that makes them last.
Is this really the first round?
Yes, and that's the deal. You get the lowest price it will ever be, lifetime access to every future run, and my full attention while the group is small.
What's the difference between the two tiers?
Everyone gets the full challenge: all 21 days, the live kickoff, the trainings, the excavation work, and your Story Bank of at least 15 core stories. The VIP tier adds a private channel in the final week where I read your written stories and respond directly. It's capped at four so it stays personal.
The goal was never to tell more stories.
It was to tell the few that matter so well you never run dry again.
Join Told Deeper →Enrollment closes September 20 · Founding price, lifetime access · Only 4 VIP seats