Posts tagged mindset
5 Things to Know About Your First Year as an Entrepreneur
 

5 Things to Know About Your First Year as an Entrepreneur

May 2, 2019

5 Things to Know About Your First Year as an Entrepreneur

Look, I’m going to go against the grain here and say starting a business and becoming an entrepreneur takes work.

Insert Rihana singing “work work work work work”

The reality is this is not for the faint of heart, which is ironic because what you need to make this thing work is a whole lot of heart.

In addition to having the belief, mindset and deep desire to make this thing work there are 5 things you need to know in your first year as an entrepreneur.

The first year of my business it took months, I’m talking 8 months for me to truly figure out what I was doing.

I took action, continuous action and was busy working on building this dream, but I had little to show for it.

So, I consider myself a freaking expert in helping women who struggle to get going because I’ve lived through it.

After 8 months of pushing uphill things started to shift for me and within three months I was making enough monthly income to replace my 9 to 5 and in a year I had made 6-figures cash in my business.

Do I think I could have hit those goals faster if I’d had known these things? YES

But, then I wouldn’t be able to share this with you today #lessons.

So here we go - 5 Things to Know About Your First Year as an Entrepreneur (what I wish I’d known).

1. YOUR WEBSITE

How do I say this in a way that doesn’t come across as a total butthead - no one is searching for your website.

Oh, I know you want it to be the case, but in the beginning, people don’t know you, yet so many entrepreneurs spend so much time on building their website right out of the gate when they should be focused on building brand awareness.

Your website is needed and will be one of the most valuable tools in your business, but spending months and months and sometimes thousands of dollars to build your website is a waste at the beginning.

Take the time to identify your niche, who you want to attract and your brand messages BEFORE building your website and be sure to have a marketing plan to actually drum up enough interest that has people visiting your website.

2. YOUR BRAND

Another one that takes so much time and so much money - yep, it’s branding.

I love branding, it is my jam, but so many entrepreneurs do it wrong the first year. They jump right into finding their colors, fonts and designing their logo BEFORE understanding their brand foundations. Yep, you guessed it - your niche, your audience and your brand messages.

PLUS, they overlook the power of emotional branding (more on that here) which at its core is WHY people buy. So rather than diving right into the visual branding what we should be focused on is what branding truly is - the deeper connection to your audience.

One of the best things you can do is create content for your audience to build brand awareness (yes, this is part of branding) and watch as your visuals fall into place.

3. POWER OF STORY

You’ve got one thing when you start and that’s your story! It’s also the one thing you have that will help you stand out from the crowd and competition.

You need to spend time uncovering your story and setting a strong foundation for story in your business.

Your audience is 22x more likely to remember story, which means it goes beyond just your brand story and also includes authentically tying story into every piece of content and marketing material you make.

4. SOCIAL MEDIA I CONFUSING

Yep, that’s right social media is a lot of information. It can be one of the coolest tools you use in the online space OR it can literally drive you crazy.

In the beginning, you want to be everywhere because that’s what you’re told right? Well, not really the best move when you’re just starting out.

Instead, I suggest you focus on one social media platform to start and get really good at that. In order to do this think of two things. #1 Where do you like to hang out and #2 Where is your audience spending time.

Boom - start there and stop overwhelming yourself trying to be everywhere!

5. MESSAGING IS MAGIC

If there is one thing I’ve learned as an entrepreneur and especially my first year in business is that messaging can make or break your success.

This goes back decades and is the foundation of successful advertising. You need to be crystal clear, do everything in your power to not confuse your audience and clearly communicate how it benefits your audience.

If there is one thing you set up at the start of your business it should be your brand messaging. What do you provide and how does it benefit your audience?

That’s the secret - making sure you’re clearly sharing how it benefits your audience.

If you’re always focused on this, it’s freaking magic.

I hope you take these five essential pieces and put them into action.

They can completely change the course of your business and your ability to reach profitability faster.

If you need support along the way, that’s where I come in. As an expert in making some mistakes and turning them into a thriving online brand and business, I support my clients in using the power of story to create an authentic and profitable brand and give them to marketing tools to amplify their voice.

Schedule a Discovery Call here: brandmerry.com/call

Please share your biggest takeaways from this blog post and how you’re going to implement this information in your own business!

Branding and Business Coach | Michelle Knight of Brandmerry

P.S. Are we connected on Instagram? No? Well lady what’s happening here we’ve got to fix that. Come hang out with me on my favorite social media platform. Follow for inspiration and send me a DM to know we’re connected.

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


Episode 07 | Following the Excitement with Kelly Marcyniuk
 

Episode 07 | Following the Excitement with Kelly Marcyniuk

Free to Be Podcast | Episode 07

The Free to Be Podcast with Michelle Knight features Kelly Marcyniuk of The Freedom Babe in episode 7, where we discuss Following the Excitement and creating a FREE life!

Today's episode is another guest expert and man do this girl and I have some stories.

Kelly is your go-to Freedom Life Stylist and the founder of The Freedom Babe. Kelly believes in traveling as often as possible, great wine, and living a life that feels totally free.

Kelly and I met for the first time in Paris as part of our mastermind and had so much fun. We share many of the same beliefs and values in life, including travel, and on today's podcast, Kelly and I are chatting about Following the Excitement and how when you do that you can create a truly FREE life.

Things we talk about in this episode:

• Following the excitement and not settling for "just enough" or "the should's" because of outside expectations.

• How Kelly turned down, what she thought would be her career and more schooling to start her own business.

• How to trust yourself and move through those scary decisions with full belief in your ability to succeed.

• How to follow the passion and leap, even when it's scary, and how it pays off in creating the freedom lifestyle.

TODAY'S GUEST

Kelly Marcyniuk is your go-to Freedom Life Stylist. She is the founder of The Freedom Babe where she supports women in creating freedom-filled lives and businesses on their own terms. She's also the host of The Freedom Babe Podcast where she chats with entrepreneurs and influencers about the freedom lifestyles they've created for themselves, and how they did it. Kelly believes in traveling as often as possible, great wine, and living a life that feels totally free.

Learn more about Kelly's Freedom Foundations Bundle: http://freedomfoundationsbundle.pagedemo.co/

CONNECT WITH kelly

Website: www.thefreedombabe.com

Instagram: www.instagram.com/thefreedombabe

Facebook: www.facebook.com/thefreedombabe

CONNECT WITH ME

Web: brandmerry.com
Instagram: @brandmerrycoaching
Facebook: @brandmerrycoaching
Biz Group: Authentic Brand Builders

Important Links Mentioned

The Freedom Babe Podcast

Episode 05: Building a Badass Brand + Business with Michelle Knight

Kid Box ‘Save 15% with code BrandMerry’

Suja Juice

Own Your Story Challenge - Sign Up!

Roadmap to Freedom

Airbnb ‘Get $40 off your next stay’

LOVE THE FREE TO BE PODCAST?

I kinda secretly hoped you'd say yes! I love you right back lady and I'm so honored you tune in every week for massive inspiration. I've got a favor to ask. Would you be so kind as to leave a review of the podcast on iTunes (if you haven't already)? It means so much to me to read your reviews + it allows more people to get their hands on the amazing interviews and content. Let's spread the love, shall we? REVIEW ON ITUNES

PODCAST FEATURED REVIEW of the week

Free to Be Podcast - Inspiring and Relatable by JustWayTooBoss

“Michelle Knight’s podcast is a definite must for women entrepreneurs and those needing inspiration to pursue their goals and dreams! Her podcast is so down to earth and full of so much honesty, while giving awesome insights into living the entrepreneurial lifestyle. Listen in!!”

Branding and Business Coach

Listen to More

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


Home Office Essentials to Keep You in a Great Headspace
 

Home Office Essentials to Keep You in a Great Headspace

October 18, 2018

Whether you are a service based entrepreneur or anyone that deals with a customer or client, it’s important to protect your energy. We give so much to our community and clients, that if we don’t have things in place to re-align ourselves, we take the risk of feeling depleted.   These tips and resources are easy additions to your home office and will make a big difference in your day to day when implemented.

I’m a big fan of batch scheduling and with that love comes my desire to basically schedule ALL my coaching calls on the same day. Since the beginning of my business, I’ve been coaching on Wednesday and Friday, which allows me to spend the rest of my time in my creative headspace (this is how I always come up with great content) and spending time with my family.

As my business has grown and I’ve taken on more clients, it’s REALLY important (stressing the really here) that I surrounded myself with things that keep me grounded.

Whether you are a service based entrepreneur or anyone that deals with a customer or client, it’s important to protect your energy. We give so much to our community and clients, that if we don’t have things in place to re-align ourselves, we take the risk of feeling depleted.

These tips and resources are easy additions to your home office and will make a big difference in your day to day when implemented.

Disclaimer: Some of this stuff is on the woo-woo side ;) what can I say I love it. Keep an open mind and take what you need from this blog post and leave the rest behind. Oh and some of the links are affiliates, if you buy it I might get a few bucks.

TOP HOME OFFICE ESSENTIALS

1. Diffuser and Oils:

I’m a big fan of essential oils when it comes to my family and nothing makes me feel more aligned than a nice lavender or sandalwood scent.

I have diffusers throughout my entire house, but love to use my office diffuser for long work days. The one I currently have is from DoTerra, but another favorite of mine is from Amazon.

2. Palo Santo (or Sage):

Home Office Essentials to Keep You Grounded and in a Great Headspace

The benefits of Palo Santo are amazing, but for our office decor purposes I love Palo Santo to clear the energy. Nothing is more important before and after a call with my clients than to clear my own energy and the energy of the office. This allows me to head into my calls without carrying over something from a previous client.

3. Candle:

I’m a sucker for a good candle, can anyone say Pumpkin Spice?! Right now, that is my candle of choice, but honestly, any candle will do. I love lighting my candle to set the tone for the day. I love having the visual of a candle because it gives me a calm feeling, which is important for busy work days. Candles are supportive of a meditative state, decreasing stress and increasing self-awareness.

4. Crystals:

Yes, I’m a big fan of crystals, and although I’m not an expert there are three crystals I love to include on my desk during long work days. These crystals are easily accessible so you should have no trouble finding them locally or online.

A tip for choosing crystals is to position yourself in front of your options and pay attention to which one is pulling you in.

Bonus tip, because why the heck not, it’s important to cleanse/clean your crystals when you buy them; you can do this by smudging sage, putting them under a full moon or bathing them in a salt bath.

My favorite office crystals are:

  • Rose Quartz: This stone is great for self-love, removing anger and tension. It also opens your Heart Chakra making you more open to compassion.

  • Amethyst: Not only is amethyst one of my favorite stones to look at, it supports you in tapping into your intuition and brings tranquility and peace into your space. It’s great for opening your Crown Chakra.

  • Clear Quartz: When you think of a crystal this is probably the one that comes to mind. These basic white stones come in all shapes and sizes (I even carry one in the diaper bag). Quartz is great for removing negative feelings and welcoming in positive energy.

Home Office Essentials to Keep you Grounded and in a Great Headspace

I also wear Citrine on a regular basis to protect my Solar Plexus which is connected to achieving goals, self-confidence and more importantly, for me anyway, to release my inner perfectionist.

5. Light:

I mean I feel like this is a no-brainer, but in no way do I want my office to resemble that of a cubicle. I welcome light into my space by facing my desk towards a big window and if working into the night I have a desk lamp for extra lighting. Natural light is your best friend here, so if you have the ability to face a window not only will your photos look better, but a better moot to boot.

6. Hydration:

Dehydration is no joke as an entrepreneur. It can lead to fogginess, decreased concentration, depressed mood and fatigue; none of which you want when working all day, especially with clients. One of the top tips I have for every entrepreneur is to drink more water, it’s so easy to forget but can make all the difference in feeling energized to take on all your projects. I’m a big fan of an old-fashioned mason jar, which is totally on brand by the way!

It’s really about creating the space around you that not only inspires you to show up and do your best work, but keeps you a positive headspace so you can show up as your best self and impact more lives.

Let me know in the comments your favorite tip above and if you have some essentials you love - I’m always looking to enhance my space.

I’m constantly sharing behind the scenes of my life and business over on IG Stories (my favorite place to hang out) are we connected on Instagram?

Head over to Instagram.com/brandmerrycoaching to follow me and DM your questions and favorite tips from this post. I personally respond to every single one!

Branding and Business Coach | Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


EPISODE 06 | Minding Your Mindset
 

Minding Your Mindset

Free to Be Podcast | Episode 06

Minding Your Mindset Ep. 06 Free to Be Podcast with Branding and Business Coach Michelle Knight

On this episode of The Free to Be Podcast Ben Knight sits down with Michelle to ask her some questions he believes her audience would love to know.

I'm an open book, but it's much easier to let my walls down when speaking to my partner Ben Knight. That's why we thought it would be fun to have an intimate conversation, while sitting on the floor, about Minding Your Mindset.

Join us to learn more about:

• One of my favorite personal development practices

• The author who not only impacted my life but completely changed it

• My beliefs around time and my suggestions for creating more of it in your life

• What I learned from my own transitions and why I believe they are always changing

• Where I hope to be in 5 years!

• Who I'm currently crushing on in the entrepreneur world

• A glimpse inside what my postpartum experience really taught me

• What I REALLY think about authenticity!

In this episode, I not so subtly share about my upcoming 5-day challenge happening in November to Uncover and Own Your Story for a Bold, Captivating and Money-Making Brand!

Join me for this 5-day challenge where you'll uncover:

↠ How to grab attention online using your story and effectively use your values to resonate and attract your ideal clients online.
↠ How to become clear on the most powerful parts of your story that should be shared with your ideal client to start building authentic relationships that lead to consistent sales (plus storytelling pitfalls to avoid to safeguard your expert status).
↠ Why powerfully capturing your story is the essence of an unstoppable brand and how every piece of your business from your branding, ideal client, messaging and even your programs fall effortlessly into place.

Sign up here: brandmerry.com/storychallenge

Important Links Mentioned in This Episode

Girl, Wash Your Face

Daring Greatly

Rachel Hollis

Brené Brown

Jasmine Star

Sunny Lenarduzzi

Trello

Uncover and Own Your Story Challenge

Episode 1: Married to an Entrepreneur

CONNECT WITH ME

Web: brandmerry.com
Instagram: @brandmerrycoaching
Facebook: @brandmerrycoaching
Biz Group: Authentic Brand Builders

LOVE THE FREE TO BE PODCAST?

I kinda secretly hoped you'd say yes! I love you right back lady and I'm so honored you tune in every week for massive inspiration. I've got a favor to ask. Would you be so kind as to leave a review of the podcast on iTunes (if you haven't already)? It means so much to me to read your reviews + it allows more people to get their hands on the amazing interviews and content. Let's spread the love, shall we? REVIEW ON ITUNES

Podcast Featured Review of the Week

Incredible podcast by mucutiepie124

“Michelle is amazing! She is genuine, inspiring and has incredible tips and tricks for the female entrepreneur! I follow all things Michelle and so glad she has started this amazing podcast! So stoked for future episodes!”

Branding and Business Coach

Listen to More

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


EPISODE 05 | Living a Conscious and Glowing Life with Martina Fink
 

Living a Conscious and Glowing Life with Martina Fink

Free to Be Podcast | Episode 05

Living a Conscious and Glowing Life with Martina Fink | Episode 05 The Free To Be Podcast with Michelle Knight

Today's episode is with my dear friend Martina Fink. Martina is the go-to girl for all things Glow. Her mission is to help others by sharing her love of natural beauty products, sustainable living, maintaining a healthy body and mindset and promoting self-love and confidence.

And in today's episode, she does not disappoint. Martina and I recently met this year as mastermind sisters and officially met in person in Paris in September. I freaking love this girl and the deep conversations we can have about life, living a full glowing and free life and how we can leave a lasting impression in this world. She is such a dear friend of mine and I know by the end of this episode you are going to want to be surrounded by her energy as well.

Things we talk about in this episode:

• The importance of following your heart, even when you're receiving push-back from the ones closest to you.

• How to start making small changes in your day to day routine in order to live a more conscious and eco-friendly life.

• How to become aware and conscious of what you truly want and take action to become more aligned in all aspects of your life.

Martina Fink

Martina Fink is the go-to girl for all things Glow. Her mission is to help others by sharing her love of natural beauty products, sustainable living, maintaining a healthy body and mindset and promoting self-love and confidence. She offers a couple of different glow inspired coaching programs, hosts retreats around the world and travels with her clients. Martina is a certified Health Coach by the Institute of Integrative Nutrition and thrives on helping others live a more glowing life. She is fluent in German, English, Spanish, French, and Portuguese and travels the world 6 months out of the year.

Grab Martina's free Chakra meditation and Glow Guide: http://spiritual-beauty-meditation.pagedemo.co/

CONNECT WITH Martina

Website: martinafink.com

Facebook: facebook.com/martinaglows

Facebook Group: facebook.com/groups/186958371725182/

Instagram: instagram.com/martinaglows

Pinterest:pinterest.com/martinaglows

Important links mentioned in this episode:

Indie Lee Skin Care

Vitajuwel Water Bottle

Judy Café in Paris

Martina's Retreat in Costa Rica

CONNECT WITH ME

Web: brandmerry.com
Instagram: @brandmerrycoaching
Facebook: @brandmerrycoaching
Biz Group: Authentic Brand Builders

LOVE THE FREE TO BE PODCAST?

I kinda secretly hoped you'd say yes! I love you right back lady and I'm so honored you tune in every week for massive inspiration. I've got a favor to ask. Would you be so kind as to leave a review of the podcast on iTunes (if you haven't already)? It means so much to me to read your reviews + it allows more people to get their hands on the amazing interviews and content. Let's spread the love, shall we? REVIEW ON ITUNES

Podcast Featured Review of the Week

Amazeballs by Wenders83

“I just got done listening to Michelle’s very first podcast! It was everything I expected and more. Michelle is so relatable, honest, and real. And let’s be honest she has an amazing husband that is amazing at supporting her. I’ve been following Michelle for a little while now and I was so excited to hear her podcast was finally launched! Thank you Michelle for your honest look into your relationship and how you and your husband communicate with entrepreneurial living. I am definitely going to use some of your wisdom in my life! Can’t wait to hear your next episode next Tuesday! Get it lady!”

Branding and Business Coach

Listen to More

 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!