YOU HAVE A BRAND STORY OF...
Rags to Riches
You’ve lived a life of people painting a picture of what your life “should” be and you just weren’t having it. You always knew something bigger and better was waiting for you and despite what others might of said or thought about you, you knew you were destined for something more.
Your story is about you blossoming into your true power and against all odds rising to the top. Your story is SUPER inspiring and so many individuals find incredible motivation in you sharing your own personal story and journey breaking free from expectations and the "should's" to where you are today.
You might struggle with identifying yourself as an expert because you’re journey hasn’t always been easy, but when you think of your audience being only a few steps behind you, it makes your story more powerful and sets you apart as an influencer in your industry.
Using your story to set yourself apart from others in your industry is huge because when you share your story so many people connect to the idea that you went against the norm or expectations of others, which is something so many individuals online are able to relate their own story too.
It might often feel like your story is mediocre or doesn’t feel truly significant, but it is this type of story that often connects to more individuals. You’ve learned a lot about yourself along the way and it’s important to share this with your audience.
By showcasing your own personal lessons and sharing your vulnerabilities you’re giving your audience permission to take action and change their fate. It’s one of the most powerful brands for the service-based industries and I highly encourage you to imagine where your audience is and what parts of your story they need to hear to take action - massive action!
It is through this that you are able to pull the potential of your own audience out and nurture them in having their own “rags to riches” story. The more honest and raw you can be with your audience about your own climb to the top the stronger the connection will be and as a result, your audience will have a deep desire to work with you.
ADDITIONAL Resources for YOU!
One of my favorite Youtube videos on "Connecting Your Brand Story to Your Audience"
and one more on "The #1 Strategy to Inspire Your Audience to Take Action"
Join the private community Authentic Female Entrepreneurs!
HEY there, i'm michelle!
I wanted an AUTHENTIC brand when I started my business, but instead I SPENT EIGHT MONTHS CREATING A BRAND THAT left me feeling uninspired, unmotivated and not confident in my ability to get paying clients.
I tried so hard to mimic what everyone else was doing in their business, spent tons of time trying to finalize my colors and fonts (which took way longer than I ever want to admit), studied how people were posing for their brand photos and what props they were using, that I seriously lost sight of who I was in the process.
AND IF I COULDN’T CLEARLY SEE WHAT I HAD TO OFFER THE WORLD, HOW WOULD I EXPECT OTHERS TO SEE IT AS WELL?
When I took a step back, got in touch with my story I was able to effortlessly redo my website in just three days, choose my fonts and colors within hours and had the most amazing, authentic photo shoot that shared my personality!
From there my brand messages, copy, content and offerings started to reflect what made me, well, me! And people started to notice.
I began signing clients regularly, was asked to guest speak about the power of a personal brand on multiple occasions and I started building a community that wanted exactly what I was offering - no gimmicks, no tricks, just authenticity.
Since that change I've been able to sign consistent clients into my 1:1 program, build a successful group program, help hundreds of women find their voice to create stand out brands for their business and created a 6-figure business in just one year!
Now, I work with female entrepreneurs to create an authentic, captivating and money-making brand through the power of story.
I love supporting women at various stages of their business who share one common goal - creating an authentic brand that allows them to show up as they are, build a loyal community and experience time, financial and location freedom as a result of their work.