Your Brand Story Personality Is…
Rags to Riches
You’ve never been one to follow the rules or let someone else decide your worth.
From early on, people may have tried to define what your life should look like…
But you knew deep down you were meant for more.
And despite the setbacks, the doubts, and the opinions of others, you rose.
You chose to believe in your own potential.
You turned challenges into motivation.
And you created something extraordinary.
Your story is one of resilience, power, and radical self-belief, and people feel it when you speak.
Your Marketing
Your audience sees themselves in you.
They’ve also felt underestimated, boxed in by expectations, or stuck in a story that wasn’t theirs.
Your story gives them hope, and even more importantly, permission to change their own trajectory.
This is why your vulnerability is your advantage.
The more real you are about where you started and what you’ve learned, the more deeply your message will resonate.
Use your story to:
Share the “before” moments, what life looked like when you were still following someone else’s rules
Talk about the breaking point or moment you decided to rewrite your story
Highlight the mindset shifts, lessons, and small wins that fueled your rise
Remind your audience that transformation is possible, and that it starts with a single decision
This story style thrives in service-based industries where people are craving authenticity and real leadership.
You don’t have to be perfect, you just have to be honest.
And that honesty is what builds trust and turns followers into clients.
Want to Turn Your Rise Into a Magnetic Brand?
Inside Magnetic Brand Story, I’ll show you how to craft a story that not only inspires but positions you as a trusted expert in your space (even if you’ve doubted that title before).
You’ll walk away with a story you can use across your content, sales copy, and social media, designed to build connection, grow your audience, and attract aligned clients who believe in your mission.
Ready to turn your unique story into
your most powerful marketing tool?
Your brand story style is just the beginning.
Inside Magnetic Brand Story, I’ll show you how to uncover, write, and share your personal brand story in a way that builds trust, positions you as the go-to expert, and attracts aligned buyers, without sounding like everyone else online.
Whether you're sharing your story on your About page, in a Reel, or in your emails, this course helps you confidently own your voice and use storytelling to make sales feel natural (and even fun!).
Get Magnetic Brand Story for just $47 (normally $67) and walk away with a story-driven message you can use everywhere, plus storytelling templates, writing prompts, and real examples that make the process easy.
Hey there,
I’m Michelle Knight!
I teach entrepreneurs how to harness the power of brand storytelling to turn followers into raving fans and one-time buyers into recurring clients, all in the most authentic way possible.
If you feel the pull to do something bigger with your business, to stand out online, attract your ideal customers with ease, and do it all without compromising who you are, you’re in the right place.
Because the truth is: You don’t have to sacrifice your values, your voice, or your vision to grow a profitable business.
The antidote to hustle, overwhelm, and watered-down marketing?
Your brand story.
For the past 9 years, I’ve helped hundreds of entrepreneurs uncover, own, and share their story to build aligned, revenue-generating brands, so they can create time, financial, and location freedom and stay true to themselves as they scale.
A MUST-WATCH VIDEO
on storytelling!
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