YOU HAVE A BRAND STORY OF...
You’ve always felt deeply connected to your purpose and mission. Maybe you've even pursued work in the nonprofit or community service sector. It's crazy because since a young age you have felt that you were meant to make a major impact. Maybe you didn't know how exactly, but that didn't stop you from pursuing it.
As a result, your life has been like a quest. Always headed towards that end result, the entrepreneur dream, but encountering milestones and challenges along the way. Regardless of those setbacks you kept going with you freaking eye on the prize, think Frodo in Lord of The Rings!
In addition, although you might have always felt connected to your purpose or true calling, there still felt like something was missing; so you've made a conscious choice to find it.
This type of story connects so beautifully to those that also feel a deeper calling to live a life of purpose. Your audience might already know what that path looks like, or in many cases might need support in finding it. Whether it is your service or product you can use your story to provide them with the resources along the way.
A great way to connect your story through your brand is by sharing the step-by-step of your own journey. Your audience loves a behind the scenes and the more you can share how you got to where you are, the more they will be inspired to undertake their own quest! So if you are targeting entrepreneurs it’s an excellent way to share your story while also motivating them to keep going, keep digging and keep connecting to their true purpose.
Purpose-driven and WHY stories work amazing with this type of brand story and I encourage you to invite your community into your deeper why, while also assisting them in connecting with their own. The more mission-driven your brand is the more you will be able to share your own story along the way.
ADDITIONAL Resources for YOU!
One of my favorite Youtube videos on "Connecting Your Brand Story to Your Audience"
and one more on "The #1 Strategy to Inspire Your Audience to Take Action"
Join the private community Authentic Female Entrepreneurs!
HEY there, i'm michelle!
I wanted an AUTHENTIC brand when I started my business, but instead I SPENT EIGHT MONTHS CREATING A BRAND THAT left me feeling uninspired, unmotivated and not confident in my ability to get paying clients.
I tried so hard to mimic what everyone else was doing in their business, spent tons of time trying to finalize my colors and fonts (which took way longer than I ever want to admit), studied how people were posing for their brand photos and what props they were using, that I seriously lost sight of who I was in the process.
AND IF I COULDN’T CLEARLY SEE WHAT I HAD TO OFFER THE WORLD, HOW WOULD I EXPECT OTHERS TO SEE IT AS WELL?
When I took a step back, got in touch with my story I was able to effortlessly redo my website in just three days, choose my fonts and colors within hours and had the most amazing, authentic photo shoot that shared my personality!
From there my brand messages, copy, content and offerings started to reflect what made me, well, me! And people started to notice.
I began signing clients regularly, was asked to guest speak about the power of a personal brand on multiple occasions and I started building a community that wanted exactly what I was offering - no gimmicks, no tricks, just authenticity.
Since that change I've been able to sign consistent clients into my 1:1 program, build a successful group program, help hundreds of women find their voice to create stand out brands for their business and created a 6-figure business in just one year!
Now, I work with female entrepreneurs to create an authentic, captivating and money-making brand through the power of story.
I love supporting women at various stages of their business who share one common goal - creating an authentic brand that allows them to show up as they are, build a loyal community and experience time, financial and location freedom as a result of their work.