Passport to Freedom
cut through the online clutter with a message and story that has you standing out online and celebrate the financial freedom that follows!
It's time to create your desired income and impact without sacrificing your time, your mission, and losing your damn mind in the process!
And, you're in the right place to make that happen!
I know you're ready to share your mission and purpose with the world.
To become a PROMINENT VOICE in your industry and make $$$ from your efforts, but right now you are...
On the struggle bus, it feels like you're doing #allthethings and are ready for more systems and processes so you can scale.
Exhausted with a business that feels like it owns you and not giving you the return for your hard work.
Dreaming of the days when your business gives you the freedom to save, travel and live your life of freedom without all this worry.
Ready for that next level of your business, but aren't sure how the heck to actually get there?
Struggling with what needs to happen to reach more ideal customers and grow your community of true fans
Ready for more passive income and recurring income from your business so you don’t have to constantly come up with new ideas and plans every single month.
Constantly spinning your wheels and ready to focus on the key pieces that are going to make the biggest impact in expanding your brand and message.
Struggling to bring in consistent income to support your deepest desires.
Your story is just getting started, and it doesn't need to include constantly hustling to make a couple thousand dollars, trying to come up with a new idea to grow your community every day, and feeling like all you do is think about work.
Imagine a life where you are...
Celebrating $5k and $10k cash months as your new normal.
So clear on your brand messaging that content consistency flows.
Able to travel with your family, just you and your partner, or solo to meet your entrepreneur sisters around the world.
The leader of a loyal community of individuals genuinely invested in you and your message.
Consistently creating content that grows your community and allows you to have a massive impact.
Grounded in your story, your message, and your worth.
Regularly featured as an expert on podcasts, blogs, major publications, and more.
Celebrating 6-figures plus revenue in one year of your business!
Selling your programs to the masses (I'm talking 5-figure launches).
You are working less and MAKING MORE!
introducing
Passport to Freedom
A PRIVATE 1:1 STRATEGIC MENTORSHIP PROGRAM TO ELEVATE YOUR BRAND PRESENCE, BUSINESS REVENUE, AND LIFE OF FREEDOM WITHOUT CONSTANTLY GUESSING HOW TO MAKE IT HAPPEN!
This customizable 1:1 experience includes:
↠ 2 private 45-minute strategy calls per month. Calls are held on Zoom utilizing both video and audio for the most intimate experience and are recorded for your convenience.
↠ Post-Session Action Plan so you can feel clear on your next steps in business between calls, ultimaely removing the lingering question, "What should I be working on?"
↠ Access to strategic support between calls, via a private Slack channel, so you can feel confident in completing your action plan and moving your business forward.
↠ Private client folder to house all call notes, action plans, recordings, and an organized space to provide supportive materials to support you on your journey.
↠ VIP BONUS: Access to my advanced marketing mini courses on Pinterest, SEO, Blogging, Short Form Video, and more (Value: $970)
↠ PAY-IN-FULL BONUS: 60-minute bonus planning session!
and it's completely customizable to YOU!
Why Passport to Freedom?
I’ve worked with my private clients over the past six years to develop a system that supports them in identifying the pieces of their story that will allow them to stand out in their industry, make an impact without sacrificing their precious time, and create revenue for their families.
NOW IT'S YOUR TURN!
Through this process, you will build authentic relationships with your community that has them coming back over and over again, effortlessly leads them through a designed client ascension model, and builds brand affinity so they become your greatest business asset.
It will allow you to create stand-out messaging that has you selected for podcasts and guest blogging and positions you as the go-to expert in your industry.
As a result of specificity and bomb dot com branding, you'll be growing your audience, email list, and client roster by showing up and doing what you love!
And you’ll do it in the most strategic and sustainable way - because what good is thriving online business if your personal life is compromised?!
This is what it’s all about and in the six years of working in my online business and my over 7 years of working in communications and public relations, I know what is needed to support you in getting to that next level.
What is so beautiful about reaching that next level in your brand awareness is that the money will follow.
you will be compensated for your time, for your energy and for your impact; allowing you to not only live a life of time, financial and location freedom, but know that you are freely living your life to it’s full potential.
“I highly recommend that you hire Michelle to help you with your website and creating your brand. She is super knowledgeable, fun to work with and totally there for you when you need her. I was really nervous about investing in her program but it was really the best decision I could have made. I’ve gained 6 new clients since working with Michelle!”
“Working with Michelle one on one was a game-changer for me and my business. I had spent so much money and time trying to figure it all out on my own and I got to a point where I was overwhelmed, frustrated, and burnt out of trying to do all of the things. I had done OK for myself, but I knew I needed help. I needed one on one, personalized help from someone who not only was knowledgeable but had accomplished what I was trying to achieve. I have gotten more value from working with Michelle in just a few months than I have from years of taking various online courses, joining networking groups, and trying a million different ways to grow my business. If you are ready to seriously level up, working one on one with Michelle is not only the simplest option, but it’s the best use of your time and money to get you there.”
“Michelle has this wraparound approach, that takes the whole person into consideration. It’s not just about tips and tricks for getting your wording right and everything. She helps you dig deep into who you are, who it is you are serving and why you are serving them in the way you are choosing to do so. It all becomes more meaningful and powerful, and it resonates with your ideal client and pulls people in because you are real and authentic, and it’s beautiful and wonderful. I’m so grateful to of found Michelle and to of started working and learning from her.”
Passport to Freedom has two tiers to choose from.
Review the packages and investments below before applying.3-MONTH SUPPORT
90-days of support from Michelle includes:
- Two 45-minute strategy calls a month on Zoom (6 total)
- One weekly day of support via your private Slack channel to ask follow up questions, receive feedback on your work, or strategize.
- Detailed Action Plan from each call, call recording, and notes.
Investment: $5,000 USD
VIP ELEVATED: 3-MONTH PACKAGE
90-day VIP Experience with Michelle includes:
- Two 45-minute strategy call a month on Zoom (36 total)
- Slack Support from Michelle, every Tuesday through Thursday, for questions, and feedback on copy, content creation, website layout, email marketing, and more. This experience includes Michelle's eyes on your business for a full 3 months!
- Detailed Action Plan from each call, call recording, and notes.
- Bonus Access to all Brandmerry materials distributed as needed.
Investment: $8,000 USD
No more hard.
No more push, push,
push until you’re exhausted.
It’s time for aligned actions
that catapultS your brand forward.
You know you were meant for so much more.
Your story and voice can impact hundreds, thousands, heck, millions and You’re ready for a platform to support it.
You know deep down your brand can be bigger than you originally imagined...
it's time to create your movement!
ariel dilworth, photographer and educator
“After our first consultation I KNEW she was the right person for me...but if I’m being totally honest...I was still so scared to invest! I questioned whether or not I could afford it or if it was going to be a big mistake. As the main source of income for my family I am VERY careful about where I spend each and every dollar. From our very first phone call a HUGE weight had immediately been lifted off of my shoulders. Not only did she help me achieve a successful work/life balance, but her support, encouragement, techniques, and methodologies helped change the trajectory of my life and my business forever.
Michelle was truly there for everything that I needed and more. She fixed the areas I knew were broken and identified problems that I didn’t even see. The decision to hire a coach was hard for me at first. With Michelle as your business coach you will reach and even exceed your biggest dreams and goals for your business AND for your family. My business has increased from $50k in 12 months to $75k in ONLY 6 months. The payoff from working with Michelle has been far greater than any investment I’ve every made in my business. Her advice was priceless and I am so grateful! HIRE HER NOW… you won’t be sorry!”
Passport to Freedom is built on my signature Brandmerry Framework.
Together, we will work to establish each of these phases to build a solid brand foundation, scalable systems, and sustainable marketing.
Jena Proctor, pinterest strategist
"Working with Michelle is the best decision I have ever made for my business. Her guidance and practices took me from on the brink of giving up completely to a renewed excitement for the direction my business is taking. I took my business from barely getting by to making my highest income month while spending a week at Disney with my family for a surprise getaway. Michelle is knowledgeable in EVERY aspect of an online business so she is able to support you with all your needs and help you learn how to reach your goals without hiring a huge team OR getting burned out trying to do it all. Her patience and gentle guidance is refreshing and encouraging. She somehow pushes you out of your comfort zone without you ever FEELING pushed, it is a natural part of the growth process of working with Michelle."
In just one year, I launched my business and left my 9 to 5 while raising my baby boy. I literally built my business during lunch breaks, naptime, and with a baby on my back.
One year later my business hit 6-figures in cash, three years into my business I retired my husband, and six years in we’ve generated over 1 million dollars in cash.
At the end of 2015, I had a realization, that although my life seemed absolutely standard (i.e. beautiful home, a wonderful husband, a corporate job I actually liked) I wasn't living my life of purpose. The realization came to me in the form of a little baby boy and forever changed the course of my life.
I set out to create my own business, from absolutely nothing, and within 9 months had left my 9 to 5.
By the end of 2016, I knew I was on to something with my specific message and inspiring story because I started to see tremendous growth in my community and income.
Within just one year I had created a 6-figure cash business by focusing on my authentic story, building relationships with my community, and tons of strategy, but still, something was missing.
I didn't want to do this forever, I wanted something BIGGER and to make a much larger impact in the world than what I had been taught could provide me.
That's when I started to integrate my experience in the coaching industry with my 7+ years of experience in Communications and Public Relations. Suddenly, my message started taking off, I was sharing my story on multiple platforms and my audience exponentially grew.
I was able to grow to a new level in business, by continuing to share my authenticity and personal brand, while taking more strategic steps in my marketing.
You see, I've made it a goal to impact as many entrepreneurs as possible and know that as a result I will be generously compensated for my time and energy.
I was just like you once, focusing on the hustle, worried too damn much about my "perfect" funnel, wasting precious time trying to create the course that would make me a millionaire, and not seeing the growth and impact I desired.
When I focused more attention on how I could serve my audience and on creating a stage for my story and message to impact thousands my business grew with ease.
I truly believe that you'll make a greater impact and build a stronger legacy when you focus on spreading your message to more people.
This is bigger than your private Facebook group and a couple of people on your live videos, this is about your story changing the lives of others.
As a result of my leap of faith, my life and the life of my family has completely changed:
I’ve retired my husband from his retail job.
We traveled full-time around the US in an RV for two years.
I’ve worked with hundreds of entrepreneurs through my branding process, group programs, membership, and private mentoring.
I’ve spoken on stage and at intimate events about the power of story.
I spend my days with my husband and my son AND as the CEO of my business.
I’ve been featured in major publications like CNBC, Entrepreneur, Thrive Global, Fast Company, and major podcasts.
We’ve experienced time, financial, and location freedom.
…all because I took a chance.
It's time for you...
TO CREATE A CLEAR VISION FOR YOUR BRAND SO YOU CAN STEP OUT OF THE CONSTANT GROWING AND BUILDING PHASE AND INTO THE CEO OF YOUR BUSINESS AND YOUR OWN LIFE OF FREEDOM.
“So grateful to have worked with Michelle for 6 months. She helped me get clear on who I serve, helped build my website, taught me to write copy and build funnels and help me successfully launch my first group program. There was a lot I learned in the 6 months and loved that our calls were recorded and notes were taken because I go back and use them often. I told her when I started that I wanted my hand held throughout the process and anytime I had a question it was answered. I honestly don’t know where I would be if I didn’t work with Michelle, probably staring at my screen wondering what to do next.”
“Michelle dove into my detailed thoughts and plans for the remainder of the year, and my predictions for coming back to work post-baby, and helped me come up with a detailed plan of action to execute immediately. In fact, the week of our session I ended up selling out my intensive spots for January 2022! I’m excited to see what else is to come from the strategy we discussed and to be able to share those accomplishments as my business continues to evolve.*
*As someone who is strategy-obsessed, I was floored by the personalization and detail that Michelle put into my plan, as well as the support that followed. Michele is a genius, but not just that, a kind and relatable human. In the coaching/strategy space, it’s really truly difficult to find someone who talks the talk AND walks the walk - Michelle does both and I will continue to invest with her as my business grows and expands.”
“I’ve been working with Michelle for about 7 months now and have experienced so much change and growth. In these past few months, I’ve doubled the size of my list, launched two funnels, completed my first official launch, reviewed all of my copy, and gained more confidence in myself as a coach and business owner. Michelle has supported me as I push past what is”comfortable” for me while giving me the tools to do so confidently. I get off every call with Michelle feeling excited, motivated and ready to work on all that we talked about. Having accountability from Michelle has been huge for me too, being a work from home mom, my work can easily t get moved to the bottom of the to-do list, but knowing I have set tasks that Michelle and I created, along with a “deadline” of our calls, my business stays in the forefront of my mind.”
“I truly believe that 1:1 time with Michelle is invaluable. I achieved more in one week working with Michelle than I would have done in one month working alone. We had a coaching call followed by a week of messaging support. During the call she listened intently and provided informed, relevant and actionable feedback based on her wealth of experience and knowledge, there was not one situation where she didn’t have an answer for me. During the Voxer messaging support, she was extremely dedicated and responsive, providing not only voice notes but also detailed loom videos walking through the work I had done and giving her very clear and concise, yet detailed feedback in her effortlessly friendly and authentic manner. Cannot recommend 1:1 coaching with Michelle enough, she is amazing!!”
“I feel confident in my brand, which has translated to confidence in my ability as an online entrepreneur to stand out and be successful. After only 5 weeks, I went from having a vague idea to the place where I’m ready to launch my business. Making that first investment in my business by joining Brand New Adventure was scary but I made an important realization: If I’m not willing to investment in myself, then how can I expect other people to invest in working with me? Michelle is so real and raw in her business approach and packs so much value into her program. Take a leap of faith, start your Brand New Adventure, and you won’t regret it one bit!”
“Hear me now: Michelle is the best coach I could’ve ever asked for as someone just starting my coaching business. She took her time to work with me and made sure to help me set realistic goals that I could achieve in the 30 days of working with her. She was consistent and made sure to check in on me to make sure I was on the right track. Michelle is not only a coach but an accountability partner. I was able to: define my target audience and niche statement, get clear on my messaging and storyline, align my mission with my offering, launch my website and begin thinking about next steps for the future all in 30 days! People have literally gone on my website and told me that it’s the best website they’ve ever visited. I’m excited to continue working with Michelle as it relates to marketing strategies. Long story short: hire her!”
I’ve experienced firsthand how to build a business from absolutely nothing to multiple 6-figures and after all the strategy, techniques, and tools are implemented it comes down to one single piece of the puzzle….
…What is your story and how can you share it with the world in a way that magnetizes your audience, captivates their attention, and creates a deep, and trusting relationship.
Then, the strategy comes in to make sure that more people know your amazing brand exists and can support them with their desires.
Maybe what you’re doing now is a stepping stone for something bigger.
What is the impact and legacy you want to leave on this world?
It starts right here, right now in building that momentum.
You have an opportunity to elevate your business to build the momentum required to take your visibility to the next level and exponentially grow your brand’s impact and income.
“I can honestly say that I have gotten more done in 30 days working with Michelle for my business than any other program I have ever completed. I came to the intensive with a VERY long list of goals and Michelle supported me to achieve all of them in our time together: a completely new website redesign, copy on my About Me, 1:1 program conceptualization and sales page, new freebie and more. From navigating sales copy to brand aesthetic, content creation strategy and strategic business planning, my time with Michelle has been invaluable for the success of my online business moving forward. The intensive was 150% worth the investment and I look forward to working with Michelle again in the future. ”
“In our time of working together Michelle was very hands-on, not only making suggestions, but assisting me with implementing the changes to improve my business which made the process easier. With her expertise and guidance I was able to update my website and sales funnel, created and published three blog posts, transitioned from discovery calls to an application process and so much more. I know that I would not have been able to accomplish these things, in this timeframe, without her help. Having worked with a coach in the past, I found Michelles’ level of support to be over and beyond what I expected, and highly recommend her to others!”
HAVE A QUESTION BEFORE APPLYING?
To apply for Passport to Freedom, please go here.
If you want to ask a few questions before (aka gain a little clarity) please complete the form below, and we will get back to you.
Please note: The purpose of the application is to learn more about your business, brand, goals, and current obstacles to see if you’d be a great fit AS WELL AS answer questions you have about working 1:1 with Michelle. Skip straight to the application here.
“Michelle’s brand intensive exceeded my expectations in every way. Her sincere care about my experience, my wellbeing as a business owner, & my business outcomes were evident throughout the process. She helped me to focus & feel great about what mattered during the creation of my membership program while leaving out any time wasting details that could have prevented my successful launch. Together, we worked on the structure for my membership offer, outlined a marketing plan, & wrote (lots!) of copy for my webpage & email funnels.
From brainstorming the big picture for your brand to the constructive art of copywriting, Michelle is truly an expert in branding, marketing, & business. Thank you!”