I get it you’ve overcome internal doubts, fears, and monsters and/or experienced it from outside yourself (i.e. people putting their crap in your way and trying to influence the way you should be living your life). You’ve come out the other side of what feels like a fight and now you want to empower others so they know it’s possible for them too. Your story is that of a true underdog - think David from David and Goliath!

You’re all about inspiring your audience by sharing WHAT IS POSSIBLE. You’ve struggled and overcome some serious sh*t and because of that, because of your underdog story, you connect with so many others, who are in the same boat.

Using digital story in your marketing, especially this type of story is a beautiful way to inspire your audience and motivate them to keep going, to face those fears, and tap into their inner strength.

Your Marketing

One of the best ways to share this type of story with your audience is to connect to where they currently are and paint a picture of what is possible for them. I absolutely love the “I’ve been there too!” story for your brand. It’s about your trials and tribulations and the process you’ve gone through to get where you are now (successes and failures combined - think transformation).

The more you can connect with your audience regarding the monster they are facing (i.e. fears, outside criticism, doubts, etc) the better you will build trust with your audience and as a result gain clients. This requires a good amount of vulnerability on your part because you need to be able to make that connection with your audience, by tapping back into where you were before you "overcame the monster".

The more vulnerable you are about your own journey and HOW you’ve overcome it and come out on the other side the more of an “expert” status you will have in your industry.

Another crucial role to play with your audience is to not just empower them so they believe they can do it too, but to also know they can turn to you for support (hello coaches I’m talking to you!) Think about yourself during this journey, who did you turn to? What made the biggest difference to you? Show your audience, don’t just tell them, that you are there to support them!