Your Brand Story Personality Is…
Overcoming the Monster

You’ve faced the fears, the doubts, the outside noise, and you’ve come out stronger.
Your story is one of transformation through adversity.
You’re the underdog who didn’t back down. Think: David vs. Goliath in traditional storytelling.

Whether it was internal struggles like self-doubt or external challenges like criticism, expectations, or even toxic systems, you’ve fought hard to reclaim your truth.

And now?
You’re here to empower others to do the same.

Your audience sees themselves in your journey.
Your story shows them what’s possible, even when the odds feel stacked.
You’re not just sharing wins, you’re proving that courage, vulnerability, and persistence can lead to real transformation.

Your Marketing

To market your brand with this story style, it’s all about meeting your audience where they are, in the thick of their own “monster” moment, and showing them that it is possible to come out on the other side.

Use storytelling that says:
✨ “I’ve been there.”
✨ “Here’s what helped me.”
✨ “And here’s how I can help you now.”

Your transparency and willingness to revisit those difficult moments are what make you magnetic. The more you connect with the fear or resistance your audience is facing, the deeper the trust you’ll build. This doesn’t mean you focus on pain marketing; it means you lead with the transformation and the desire.

This is especially powerful if you’re in a coaching, mentoring, or service-based role, because you’re not just a guide, you’re proof that the transformation is real.

Use your story to:

Share before-and-after snapshots (emotionally, physically, financially, whatever fits)
Talk about the specific turning point moments that changed everything
Reflect on how you felt before and contrast it with how you feel now
Acknowledge the ongoing nature of the journey (it’s not always one-and-done)

Want to Turn Your Story Into a Sales Magnet?

Your story is powerful, but it becomes unstoppable when you learn how to tell it strategically.

Inside Magnetic Brand Story, I’ll help you shape your personal journey into a story that resonates, connects, and converts.

You’ll learn how to write and share your story across your content, from your About Page to your social media, with confidence and clarity.

Whether you’re building brand awareness, launching an offer, or deepening your community, this is your next step.

👉 Join Magnetic Brand Story and start sharing your impactful story.

Ready to turn your unique story into
your most powerful marketing tool?

Your brand story style is just the beginning.

Inside Magnetic Brand Story, I’ll show you how to uncover, write, and share your personal brand story in a way that builds trust, positions you as the go-to expert, and attracts aligned buyers, without sounding like everyone else online.

Whether you're sharing your story on your About page, in a Reel, or in your emails, this course helps you confidently own your voice and use storytelling to make sales feel natural (and even fun!).

GET YOUR SPECIAL OFFER FOR JUST $47

Get Magnetic Brand Story for just $47 (normally $67) and walk away with a story-driven message you can use everywhere, plus storytelling templates, writing prompts, and real examples that make the process easy.

Hey there,
I’m Michelle Knight!

I teach entrepreneurs how to harness the power of brand storytelling to turn followers into raving fans and one-time buyers into recurring clients, all in the most authentic way possible.

If you feel the pull to do something bigger with your business, to stand out online, attract your ideal customers with ease, and do it all without compromising who you are, you’re in the right place.

Because the truth is: You don’t have to sacrifice your values, your voice, or your vision to grow a profitable business.

The antidote to hustle, overwhelm, and watered-down marketing?

Your brand story.

For the past 9 years, I’ve helped hundreds of entrepreneurs uncover, own, and share their story to build aligned, revenue-generating brands, so they can create time, financial, and location freedom and stay true to themselves as they scale.