HEY THERE, I'M MICHELLE

I believe there's power in sharing your story with others.

Storytelling is a universal language; one we can all understand and deeply experience together. Although our stories may look different, they contain the same experiences: ups and downs, heartache, loss, love, beauty, and resilience.

This is what I love about storytelling, and why I've built a business that helps entrepreneurs tell their story in a way that creates impact and provides the freedom they've always dreamed of.

The more you accept your story and choose to share it with the world, the stronger your brand, business, and impact will be.

I believe everyone has a story to share.

Here's mine…

Meet Michelle Knight

Brand Storyteller, Founder of Brandmerry

At 21 years old, I lost my brother to cancer. He was only 19.

That moment changed everything. I began to live life in a completely different way. I no longer wanted to watch it pass me by. I wanted to become the author of my own story, make intentional decisions, and truly live.

Although I felt this deep desire, it would take me eight years to take the first
life-altering step.

In 2012, I married my brother's best friend (yes, that's a story for another time), and on the Winter Solstice in 2015, our son was born. From that moment, I was changed.

I experienced my rebirth just as my son was entering this world. As I navigated postpartum, I came face-to-face with who I wanted and had always intended to become. The deep desire to have more out of life became so loud and so fierce that I could no longer ignore it.

I realized I didn't want to juggle a 9-to-5 and raising my son. I didn't want to feel drained when I got home from work, without energy to enjoy my family. I didn't want to have to ask permission to travel, something that makes my heart feel most aligned and something we wanted to share with our son.

I realized that I wanted it all: true freedom in all areas of my life. Time, finances, and location. And for the first time, I permitted myself to have it.

I convinced myself (and my amazing husband) that starting a business was the fastest way to get there.

Luckily, I was right.

When I’m Not Building Brands

You'll find me homeschooling my 10-year-old son, probably discussing Greek mythology or building something outside.

My mornings start slow, usually in the garden or reading a great fantasy with dragons and witches.

I'm a Virgo Sun, Taurus Moon, and Gemini Rising, which explains why I'm so protective of my energy and time.

We've traveled to 15+ countries as a family. Creating space for adventure isn't optional for us; it's essential.

You’re in the right place.

I've spent the past decade helping entrepreneurs build magnetic brands through strategic storytelling. My approach isn't about chasing trends or sacrificing who you are for visibility. It's about building something sustainable, authentic, and unforgettable.

You're in the right place if:

ONE

You feel the pull to do something bigger with your business and know your story is the key to standing out.

TWO

You want to attract your ideal customers and build community, without compromising who you are or sacrificing authenticity for visibility.

THREE

You're ready to build a brand that creates the time, financial, and location freedom you desire.

FOUR

You're committed to building a sustainable business that honors your life, not diminishes it.