One season only | Starts in November
The 90-Day Brand & Website Intensive
Your brand and your website, finished and live by the end of January, with me beside you the whole way.
For the past year, the door to working with me 1:1 has been closed. A book will do that. Now the book is finished, and for one season only, I have room to sit beside a few women and finish the thing they've been carrying around for months.
If your website has been sitting in drafts longer than you'd like to admit, if your brand launched years ago and has outgrown itself, or if you've tried AI and ended up with copy that sounds like everyone else's, this is for you.
This is for you if
- Your brand is new, due for a rebrand, or just needs a refresh, and it hasn't gotten finished.
- Your website has been in drafts, or it's live and no longer sounds like you.
- You've tried to do it with AI and ended up with words that sound like everyone and no one.
- You know what you want to build. You have the idea, the expertise, and people who already tell you you're good at what you do. What you don't have yet is the finish line.
- You want someone experienced to get in with you and finish it, not another course to work through by yourself.
What we finish together
1. Your brand
Your messaging, positioning, and aesthetics: who you serve, what you stand for, how you sound, and how it should feel. New, rebranded, or refreshed.
2. Your website
Built and live, with the strategy behind it: the messaging, the layout, and the pages that matter most. I'm with you every step of the way, making sure it flows, is optimized for conversions, and carries everything we established in your brand through to every page. My expertise lies in Squarespace, Kajabi, and custom AI builds, and I've worked with clients on plenty of other platforms too.
3. Your content strategy
What you say that draws people in. You'll know how to show up in the best way and how to reach each stage of the customer's buying journey, whether you're just starting to create content or you're ready to audit and refresh the content strategy you already have.
If you're launching a specific offer, we shape it into the plan too.
This is done with you, not for you: I'm auditing, helping you craft your messaging, editing, and walking you through it while you build.
How the 90 days run
Before we start
You fill out a questionnaire. I review it, along with any brand work you already have, and come to our first call with a pre-audit so we begin in the middle, not at the beginning.
November
We open with a 90-minute kickoff call. From there, we work in a private Slack channel where I'm with you through the work week: back and forth, audits of what you've built, voice notes, video walkthroughs, and edits. This is where the brand and the website get finished, in a rhythm that fits your life.
December
A 30-minute check-in call so you head into the holidays feeling steady, not behind. Then we pause for the holidays.
January
We pick the work back up and cross the finish line by the end of the month. A wrap call closes it out with a clear picture of what comes next.
The start date is firm. We begin in November, and I haven't set a date to open this again.
What my clients say
"I've made more progress working with Michelle in 30 days than I did in an entire year!"
Margaret McGriff, Content & Marketing Strategist"Working with Michelle I was able to accomplish more in the 30 days with her than I did on my own in the past year. Michelle was able to help me finish and even revise parts of my website."
Christen Shaker, Empowerment Coach for Nurses"The day I started my 90-day intensive, I booked two new clients for the precise amount I invested with Michelle. She provides the perfect balance of strategy and confidence building."
Jannan Poppen, Wellness Travel Agent"At the start of the intensive, I was offering other services and concerned about pivoting to focus on my passion for coaching. The 90 days with Michelle was key to making the transition confidently."
Cenigdaly Deleon Lopez, Spiritual Coach"She was seriously on call for 30 days and that was the best thing. Having someone (with the know how) to bounce ideas off and get concrete steps and actions to take."
Kate Roseth, Founder of Yoga Branches"She helped me focus on what mattered... while leaving out any time wasting details that could have prevented my successful launch."
Marin Laukka, Founder of Yes& by MarinWhy you can't see it from inside
You can't see what's off about your own brand while you're inside it. That's not a flaw. It's why it helps to have someone experienced beside you.
After nearly ten years and 1,000+ clients, here is what I know: a brand is not a logo or a color palette. It's a story, told the same way in every place someone meets you. Your messaging is storytelling, your positioning is the point of the story, and your website is where the story lives. That's also why AI hasn't gotten you there. It wasn't in the room for your story, so it writes the average of everyone else's.
"I had spent way too much time wandering around the forest, hitting every tree that came into my path and Michelle helped me to move above the trees, to see the whole forest."
Penney Fox, Founder of Create Your BusinessThe investment
3 monthly payments of
$3,000 total
We start in November. Questions first? Send me a Voxer at Brandmerry.
Questions
What if I'm not sure I have time for this?
The Slack channel works around your life, but you will be making decisions and building as we go. November is the month to be honest with yourself about that.
What if my website is on Wix, Shopify, or another platform?
That's absolutely fine. I've worked with clients on all of those platforms, as long as you're familiar with yours. My expertise is in Squarespace and Kajabi, so I can help with more of the technical side there.
Will you build the website for me?
I'll be in it with you: auditing, helping you craft the messaging, editing, and walking you through it while you build. You do the building. A done-for-you option is not part of this.
Do I need a logo?
No. A logo isn't part of this, and you don't need one. Everything we build works without it. If you have one, great, and if you don't, you're fine.
What if I have questions before I decide?
Send me a Voxer. My handle is Brandmerry. I'd rather hear your voice.