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How to Discover Your Niche {video inside}

How to Discover Your Niche

How to Discover Your Niche | Build Your Business and Brand | Branding and Business Coach Michelle Knight | Brandmerry

Today I'm really excited to share with you my top tips for coming up with a business idea and how to niche down in a way that allows you to attract your dream clients and standout online. Before I dive into my tips, I want to share with you about an upcoming master class that I have. It's on five simple steps to create an authentic brand that allows you to grow your community with ease and leads to more clients. For more information on the upcoming time, checkout this link: brandmerry.com/authenticbrand

1. Look at your story

Tip number one, which is my favorite thing to freaking talk about and it's about really looking back at your story. Really looking back at your life and seeing, "Hey, are there any signs about what I could continue to do, what I could build a business around?" This was really powerful for me in my business, because my background and education was in communication, it was in advertising and public relations. When I looked at the pieces that I really enjoyed among all those things that I had done, the branding element really stood out to me. Then it was the piece of my story after identifying what had really happened in my life on a personal level that it became clear that I wanted to really empower women to show up as their authentic selves. To not be stifled, to create a life and a business that resulted freedom.

So, for you what is it? What can you look back at your story, look back at some major transitions of your life and say, "Whoa, I really feel passionate about that. I really feel like I could create that into a business." Often times, everything we need is already inside of us. It just takes a couple minutes to look inward and say, "Oh, yes, that is important. Oh yes, I love that," and then put the energy towards actually making that happen.

2. Come up with a list

All right, number two, I want you to come up with a list of ideas that you have based on your story. So come up with a list of ideas of things that you could teach or you could guide other individuals on to create a business around. Then from that list I want to see if anything pops out for you. Are you getting really clear on who you actually want to attract to your business? 'Cause this is such an important part of niching down that often doesn't come until later in people's minds, but I want you to focus on it in the beginning.

What pieces of your story, what parts of the list are telling you, "Hey I want to work with women. I want to work with women who want to leave their nine to five. I want to work with the new moms." Right? Can you start to get an idea of the person that you want to attract to your new brand and your business. So that's step two. Listing out all of the possible things that you feel passionate about that you can share, that you can build a business around and are any of those pointing to a type of woman or man that you want to attract to your business.

3. Making the connection

Step number three, I call Making the Connection, but you might also consider it Narrowing the List Down. So what we're going to do is we're going to take a look at your list and maybe for a couple of those connectors, like a couple of those points you're like, "Whoa, I want to talk to the same type of person for each of these," and that's what we're going to look at. We're going to look at how can these be connected. Are there maybe five things that really point you to creating a business around branding? Are there three points that tell you really want to help individuals with mindset? Are there some parts of your story that keep popping up around marketing strategies? Looking for the consistency in that list and the things that keep popping up that pull your attention to that one topic.

This is how we start to niche down, because as humans we can do so much and many of you watching right now as entrepreneurs or aspiring entrepreneurs probably have so many talents and it's really hard to bundle them all up into one specific thing. But by focusing on it this way and kind of niching yourself down into more of a generalized theme allows you to focus on those different pieces. If marketing is popping up a lot, then you know that your niche is most likely marketing. If branding is popping up a lot, it tells you, "Hey, we need to focus a little bit on branding." And then, you also have the steps that you need to say, "Oh, I want to focus on branding and I want to help this particular person with the branding process." And that right there, the what you do and the who you want to attract is the most important of niching down.

BONUS TIP!

My bonus tip for you today is that you can really build a business around anything. It's about being really specific and clear what it is that you do, who you want to attract and how you market yourself to them. I have a video that I did earlier this year on messaging, so go ahead and click that, make sure that you watch that video, it's really, really important. That is the next piece after niching down and finding your ideal client. But remember that there are so many people in the world, and you truly can create a business for a particular audience, for your target market and know that whatever crazy idea ... They seem crazy now, I have seen crazier in the online space when it comes to business ideas. So feel good and feel grounded and what idea you have and know that it is possible for you.

I really hope that those tips were super helpful for you. If you want more of a workbook style, I do have a really cool niche workbook that has helped thousands of women. You can download that here: https://brandmerry.lpages.co/blog-discover-your-niche-workbook-opt-in/

It's all about niching down and it'll walk you through this entire process, which is going to be so valuable for you, especially if you are just now thinking of starting a business. In addition, don't forget to join me for the Five Steps To Creating An Authentic Brand masterclass, which you can join here, and that's going to be really powerful for you, because I'm sharing what my journey has really looked like from working nine to five busy mom to creating a six figure business in just a year of having my coaching business, and I'm going to be sharing those steps for you. I'm all about simplicity.

You can watch the whole video for a more in-depth version of this and several bonus tips below!

Head over to my YouTube Channel and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://youtu.be/NzNhn373nvs

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Michelle Knight of Brandmerry 

 
Branding and Business Coach | Branding Coach | Business Coach | Michelle Knight of Brandmerry 

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>

 
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How to Grow Your Brand Audience

 
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How to Grow Your Brand Audience

BY MICHELLE KNIGHT

 
Learn how to grow your brand audience in 3 simple steps so you can build your email list, increase leads and ultimately paying customers.
 

Prefer to watch the training? You can scroll down to get the info in video format as well.

Growing your brand audience should be a top priority for any business owner, entrepreneur and influencer.

The reality is without an audience, you’re going to have a very difficult time making money. If you have no one to sell to, how do you plan to do it?

If you’re struggling with How to Grow Your Brand Audience, I want to share three simple and actionable steps you can implement today to start building your audience.

This is not just about building an audience, or the number of followers, it’s about intentionally creating a community of brand fans and future clients.

If this is a topic that’s at the front of your mind and you’re ready to take action after reading this blog, then I’d love to invite you to my upcoming class to Build a Better Brand Method. You can find the details and choose the time that works best for you at brandmerry.com/brandmasterclass.

Okay, let's dive into the 3 Steps to Grow Your Brand Audience.

1. Create a LEAD MAGNET YOUR AUDIENCE NEEDS

All right, so in the online space, it's important that we're constantly giving value to our community as a way to build trust. Everything you do online has to be rooted in building trust with your audience, this is where sales come from.

We also know that growing a list, a community of individuals who are interested in what we have to offer is important if we want to actually make money.

However, what so many entrepreneurs miss is the lead magnet/ free offer/ freebie (all can be used interchangeably as they mean the same thing).

When creating this lead magnet the goal is to create something so irresistible that your audience needs to get their hands on it and are ready to sign up (i.e. give you their name and email) at that moment.

Too many entrepreneurs are focusing on just creating a lead magnet that they don’t create something truly beneficial to their audience and of high value.

For this to work, you need to have an understanding of your audience, something I chat about in my free class.

In addition to this free offer meeting the needs of your target audience, it also needs to be packed with value - I can’t stress this enough. Remember, the idea with this lead magnet is that your audience, who probably doesn't know anything about you (i.e. cold audience), signs up for this lead magnet and gets their hands on it.

We want them to walk away able to take action, able to do something with what you've given them because this is where trust begins. To do this, to deliver value and not overwhelm your audience, it’s important to simplify the process. Be very descriptive with your lead magnet and make it a goal to solve one problem, not 20 problems. The more specific you are the better the results for your audience.

So the emphasis here is not only to create a lead magnet for your audience, which of course will grow your online community but to make sure that lead magnet is on brand, meets the need of your ideal customer and provides high-value.

If you’re looking for additional, blogs on building a free lead magnet you can check out the following…

How to Build a Profitable Email List

The Truth About Getting Subscribers Through Your Email List

4 Tools to Build Your Email List from Scratch

3 Ways to Improve Your Email Funnel When Growing Your List

2. UTILIZE VIDEO (ESPECIALLY LIVE VIDEO)

Oh my gosh, I love live video, I also love YouTube, but live video is hands down my favorite way to spread brand awareness and grow my audience.

Now the brand awareness component of this might be easy, right?

You're getting online video, you're talking about a really important topic, you're showing up, people are getting to know you, you're building that trust.

But what might not be as clear is, “how do I grow my audience with live video?”

Well, here is the key. You now have that freebie that we talked about in step number one, so every time you go on live video or release a prerecorded video, I want you to share that freebie, and I want you to talk about that freebie like it is the hottest thing that they have to get their hands on.

You can begin every live video sharing this freebie and saying, "Hey, take a hot second, click the link below, grab that freebie, right, and then come back here for those awesome tips!" As a result of this simple action, as well as reminding them at the end of the video, you're going to start growing your community with every single video that you do.

Additional ways to grow your audience using video is to direct people to other resources. This includes growing your private community (i.e. Facebook Group), sending them to a blog, telling them to see a post on Instagram, promoting your offers and more.

There are tons of really cool ways, to use live video to grow your audience, but a lot of entrepreneurs are giving this actionable step. If people are watching this video, taking time out of their schedule, they’re probably interested in the topic. You have to give them a CTA (call to action) if you want them to take action.

If we don't tell our audience these awesome resources that we have, they're never going to know that they exist. So, do yourself and your audience a favor, and show up on that live video, talk about your freebies, talk about your community, talk about all the cool things that you have, give amazing value, build that trust, and watch your brand awareness freaking explode.

If you’re nervous about getting on video, I’ve got a blog and video with 5 Easy Steps to Be More Confident on Video.

I go live every Monday as part of my show Mondays With Michelle and every video has at least a small CTA. You can sign up to receive notifications for these videos at brandmerry.com/live and see it in action.

3. ADD Content Upgrades TO YOUR BLOG

As you can tell, I’m a big fan of blogging for business. It’s one of the coolest ways to deliver value and increase traffic to your website through SEO and Pinterest.

As we mentioned before you can create a signature lead magnet for your brand, but sometimes when we create blogs, that get incredible traffic it’s worth adding in content upgrades.

Content upgrades, along with your lead magnet, are a way to capture your reader’s information so you can add them to your inner circle (aka stay in contact with them). It’s not enough to just have someone land on your website, we want to make sure they learn more about you and you have a way to build the relationship that ultimately leads to the sale.

For example, if someone lands on my blog, “What to Include in Your About Me Section of Your Website,” I could give them my free Personal Brand Roadmap, but I could also offer them a free guide for taking what they just learned in the blog and implementing it.

Which do you think is going to get the highest opt-in rate? The About Me guide!

Content upgrades have been so amazing for my business, I encourage you to start implementing them in your business as well, especially if you’ve created a blog. They're a great way to offer value to your community and also capture their information so you can continue to build that relationship and build trust with them, resulting in more ideal clients.

Simple content upgrades tend to work best so think of PDFs, guides and checklists as a place to start.

CONCLUSION

I get it, growing your audience can be a little daunting.

There's so much information out there, and it can be confusing on where to start.

I trust that these three steps, along with the additional linked content, will give you a great place to start.

Honestly, if I could go back to square one, this is where I would focus my energy and attention - building my audience from day one.

If you’re just starting out, I encourage you to check out my free class, Build a Better Brand Method or at the very least download my free guide, The Personal Brand Roadmap, to receive a clear step by step of what’s needed to get people to actually care about your brand and business.

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How to Grow Your Brand Audience Sign up for my upcoming masterclass on 5 Steps to Create an Authentic Brand That Allows You to Grow Your Community With Ease and Leads to Consistent Clients: http://bit.ly/authenticbrand-youtube In today's video I am so pumped to talk to you about how to grow your brand audience with 3 simple strategies so you can build a loyal tribe and community of future clients.

Head over to Youtube and be sure to like and comment on the video while you are over on Youtube to help more people see this information ↠ https://youtu.be/qBQDBSEbA8c

And as always please share and comment on this blog post, I love connecting with you!


- READ THE LATEST POSTS -


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Meet Michelle

Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.

I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.

I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.

This blog serves as a home base for all things branding, marketing, content creation and more.

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Business Tips and Tools, Branding brandmerry Business Tips and Tools, Branding brandmerry

Crafting Your Brand Messages with 3 Must Have Tips

Crafting Your Brand Messages with 3 Must Have Tips

Crafting Your Brand Messages with 3 Must Have Tips | Branding Tips, Brand Messaging | Brandmerry

Today I'm talking to you all about messaging. You guys, messaging is my freaking gluten-free bread and vegan butter. Here's the thing. Messaging is key. It is so freaking important, and I don't want us to get confused between content and messaging, because I truly believe that content is the live video that you put out there and the social media posts that you do. The training that you make. The freebie that you create. Your messaging is the core. Your messaging is really what it is you do and why your audience should care. I say this a ton, but if you can read a piece of content and you can't identify why your audience should give a shit about that piece of content, then your messaging isn't strong enough.

#1: Why Should Your Audience Care

I have written emails and asked myself that question at the end, and it was like you're just talking about nothing here Michelle, delete it. It's so freaking true. That's the number one thing. Let's dive right in. Number one is ask yourself why should my audience care about what I'm saying? If you can't answer that, it's time to dig a little bit deeper. Messaging is key, because messaging really paints a picture of what it possible for your audience. I love using messaging as a core of my business, so I actually work with all of my clients to create 10 to 15 core brand messages that say what they do, why their audience should care, and how it benefits their audience. Building basically their programs, their content, everything from these 15 core brand messages.

#2: Go Further

Number one again is asking your audience, asking yourself why should my audience care? Number two, is going further. Oftentimes we'll write a bullet or we'll write, "Hey, if you join this freebie, you'll learn X, Y and Z." We'll say something like, "You'll learn how to really tap into your story." I don't know about you, but I just heard crickets between all of my audience, because unless you really know me and have been following me for six months, you're probably like, "Great Michelle, I'll let you tap into this story, but I don't know what that actually means for me."

I always tell my audience, go a step further. When you think you're done, keep going further. If I thought I was done with tapping into your story, I would be so freaking wrong, but if I went a step further, I would say, "Hey, tap into your story so that you can create that standout brand and really position yourself as an expert online." That's something my audience knows to be true. That is something that my audience can say, "I need that." Because that's the key to messaging. We want our audience to basically raise their hand and say, "Give it to me, please."

Talking about connection, we're talking about the connection and the trust that you built that has your audience saying, "I need that. I want that." If you're no longer feeling so pushy with your offers, because people can read exactly what is in your offer and say, "Oh my gosh, give me that now please." Again, you want to really take it a step further. When you think that your messaging is clear, ask yourself why should my audience care, and frame it in a way that your audience actually understands. I'm going to give you a really good example because I just love examples. I don't know about you. Oftentimes I'll ask my clients, "What does your audience want?" They all want more money. Great, but what do they really want? They want more money so that they can go out and buy things.

#3: Be Specific

What would they buy? What would they buy with that money? They want to travel, they want to take that dream vacation, they want to save for their home, they want to have money so they can leave their nine to five, they want to be able to send their kids to a good school, they want to pay off their debt. Now we're talking. Now when you create messaging, rather than say so that you can make a bunch of money, we'll say, so that you can pay off your debt, finally feeling free from the burden of debt. So that you can take that trip that you've been planning in the back of your mind for five years. So that you can leave your nine to five and spend time with your kids. Suddenly your audience gets it, and it clicks like this, and it's amazing. That's what the messaging should do.

A few things. I want you to ask yourself, "Why should my audience care?" I want you to always go a step further. I want you to be specific with the results that your audience is looking for, and I want you to be really clear. I want you to be clear with what you do and again, why and how it benefits your audience and I promise you that you will see as opt-in rates go up, you will see conversions go through the roof, you will see your ad costs move down. It's really amazing what happens when you spell it out for your audience and have your audience saying, "I need that. Give it to me, please."

It makes marketing so freaking easy. Take the time, do the messaging work, get really crystal clear on that, constantly asking yourself, "What more could I offer here? How specific could I be? Why should my audience give a shit?"

IF YOU WANT TO WATCH THE ENTIRE VIDEO WITH SOME BONUS TIPS WORKED IN YOU CAN DO SO BELOW!

Head over to Youtube and be sure to like and comment on the video while you are over on Youtube to help more people see this information ↠ https://youtu.be/dKFAQe4awjs

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach | Brandmerry

 
Branding and Business Coach | Brandmerry 

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>

 
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How to Write a Magnetic Brand Bio for Your Online Business

 
 
How to Write a Magnetic Brand Bio for Your Online Business | Branding, Brand Bio, Brand Strategy, Online Business Tips | Branding and Business Coach | Michelle Knight | Brandmerry
 

When you have an online business it is super important that people actually understand what it is you do and how YOU, yes you, do it better than anyone else.

Your brand bio is such an important piece of the branding puzzle because it builds trust instantly; if people can understand what it is you do from the very beginning they are more likely to keep following you and check out more of your offers.

And lucky for you I have a super simple formula that you can follow to craft a truly magnetic bio that not only introduces what you do to your audience but has them seeing how it will benefit them.

This is the key difference between a bio that converts and one that, well, doesn’t. If your audience is missing how what you do affects them, then they won’t see why they should take action.

Begin with a Little Intro

Then go into Your Hook

Finish up with Your Accomplishments

Let's dive into the step-by-step:


#1 Little Intro

You are more than just a business owner and honestly, it’s the little details that make you more relatable, which builds trust faster. This is a great way to begin with that human aspect and share some fun details about you.

Example: “Michelle is a mother, wife, world traveler, and storyteller.”


#2 Your Hook

This is super simple, honestly you answer three questions and you are golden.

Question One: Who are you and your title?

Please don’t spend too much time on this, because what will matter most to your audience is what you do. So pick it and move on!

Question Two: Who do you serve?

Think about the person you want to attract to your brand and business and plug that in here.

Question Three: What is your audience struggling with and what do they desire?

These two pieces are golden for your messaging and marketing in your business, and your brand bio is absolutely no exception. When you can connect with your audience exactly where they are and let them know you understand what they really want.

Now fill in the blanks. Watch the video below for a detailed explanation of crafting your hook!

I am ___________________(insert name & title) and I work with ____________________ (insert ideal client) who is struggling with ____________________________ (insert your audience’s struggle) by _____________________ (your superpower) so they can _____________________________ (insert desires).


#3 Your Accomplishments

It’s time to toot your own horn lady and share some of the amazing things you’ve done. No matter where you are at in your business I know you have accomplishments you are proud of. These can be your education, what you’ve done for others, the success of your business, and more.

When I started my business I hadn’t made any money, but that didn’t stop me from sharing what I had done.

Phase 1: I started a new online business with a brand-new baby

Phase 2: I left my 9 to 5 in just 9 months of starting my business, while raising a new baby

Phase 3: In just one year of launching my coaching business I created a 6-figure business

The video below goes into even more detail about identifying your accomplishments with some amazing questions from my community. Keep in mind it was created in 2019. To dive deeper into more recent content, you can watch my YouTube channel here.

Now that you have this truly magnetic brand bio I want you to share it with the world. Some of my favorite places to share my brand bio are:

  • At the beginning of all my live streams

  • On the homepage of my website

  • At the bottom of all my blog articles

  • Shared for podcasts and interviews I’m featured on

  • On my social media channels (hello consistency)

 
CONCLUSION

Your Brand Bio is one of the most important pieces of content you’ll create. If you can’t articulate who you are, what you do and who you serve how are people supposed to know?!

However, if you read this blog and started to think about all the pieces you still need to fine tune, it might be time for a little brand reboot.

Watch my upcoming FREE masterclass on The Build a Better Brand Method, where I’ll share everything you need in order to create a brand that stands out on social media, attracts your ideal customer and leads to a revenue-generating business.

Sign up for the class here

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MichelleKnight_Brandmerry_Headshot.jpg

Meet Michelle

Hey there, I'm Michelle Knight and I an online branding and marketing consultant for female entrepreneurs.

I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.

I'm obsessed with living a life of freedom, so much so, that my family and I now travel full-time while running my business from the road.

This blog serves as a home base for all things branding, marketing, content creation and more.

Read More
Website, Branding brandmerry Website, Branding brandmerry

Personal Branded Website: 3 Must-Have Pieces to Grow Your Audience

Personal Branded Website: 3 Must-Have Pieces to Grow Your Audience 

Personal Branded Website: 3 Must-Have Pieces to Grow Your Audience | Brandmerry | Branding and Business Coach

Today I'm gonna talk to you about your home base, also known as your website. One thing that I wanna get out of the way in the very beginning is that, you do not need website to start selling. You do not need a website right off the bat. Too many entrepreneurs spend hours and days and weeks and months (if you're like me) building this beautiful website, doing this beautiful launch, and then you're just expecting people to come. Unfortunately, it just doesn't work out that way.

However, when the time does come of you to create your website, when you're feeling really grounded in your story and your messaging and your ideal client, I wanted to give you three things that are definitely needed on your home base.

1. Your Story

This is not going to come as a shock. I literally want your story on every single page of your website. So, on my website, you can find out more about my story on my homepage. I have a whole entire page dedicated to my story. On every single product or course page, you know a little bit about me. It's also integrated into my blog, as well as all the different moving parts of my website. There's a reason for that. It's because as online entrepreneurs, we want to build trust. We want to make friends with our ideal client. There's no faster way to do that, than sharing your story, sharing your truth, so that people feel like they already know you and get you and understand you right away.

There are so many different ways to do it. I always recommend having a solid page dedicated to your story, and I don't hold back with my story. I love going into beautiful, beautiful detail and taking my clients on a journey, which I think is very very important. But sharing it on other pages can be very small. You don't have to go into great, great detail, but it's really important to always have something about you, who you are, your truth on the different pages of your website.

2. Consistency 

So, we're building on this whole trust factor, right? We want our audience to trust us from the get go, that is what allows them to invest. Not only in themselves, but also in our businesses. Consistency is really important, because nothing breaks trust than inconsistency. In the online entrepreneur world, if you're a service-based entrepreneur, you probably know about lead magnets, which we're gonna be talking about in just a second.

One of the key things we talk about is, if you're running a Facebook ad, and you're sending people to a landing page, you want the ad and the landing page to be consistent. You don't wanna break that trust. Well the same goes with your website. If someone lands on your homepage, and then they go to a work with me page, it needs to be consistent. And then they head over to the blog, continuing that consistency. So, you're taking your ideal client on a seamless journey around your website. Leaning more and more about who you are, what you have to offer, all of the fun little resources and things that you put together for your audience.

A couple key ways to do that are through choosing your fonts, being consistent with your colors, being consistent with your photos, and being consistent with your emotions, which I talked to you about in the last video. If you haven't watched that yet, go ahead and watch it right here. You will understand a lot more about emotion after watching that video. But that is going to help you choose these pieces that allow your brand to be consistent. The other piece that people sometimes miss out on, is their messaging and their copy. So, making sure that your language and your voice is very consistent on the different pages all through your website. And a little bonus tip, do yourself a favor and just carry over that consistency onto social media as well.

3. Call to Action 

Some sort of engagement. We often miss out on this on our websites. With the way social media is working today, if you were utilizing Pinterest, you're getting traffic onto your website, people are finding you via Google, maybe they're finding you through your Facebook group, a Podcast that you recently did, right? People are finding us all different ways online, that we really wanna give them the opportunity to continue learning from us, to continue building that trust and that connection with each other.

I always recommend on every page, yes, I said every page, there is some sort of call to action on your website. I'll give you a couple of examples that I absolutely love. On my homepage, brandmerry.com, I have two of my top free resources, and a way that people can connect with me in Authentic Brand Builders. So, they can join my email list, and join my private community. On my story page at the very bottom, we have a call to action for a freebie. One of my top freebies, and to work with me.

Obviously, on a work with me page, the call to action is work with me. And on my blog, on every single page, I even have some sort of free offer. So, I am giving my audience tons and tons of value and giving them the opportunity to continue building this relationship off of the website. You wanna have a way to capture your audience, keep and build their trust, and then carry on that relationship so it can lead to future sales. It's really really important. It could be something as simple as a workbook or a PDF. Here's a video I recorded on finding the right free offer for you

But what I highly recommended you do, is give away a gift. Give something of value, something that is totally on brand for you, but don't just ask for an email address. I really believe gone are the days of saying, "Sign up for our newsletter." People want an email with value, right? If they're gonna give away their email address, which we all know is like writing someone a check, right? Our emails are very important to us, we want to give them something in return. Do yourself a really quick favor, put together a PDF or video or something that's really on brand, plaster it on your website, giving them the opportunity to continue to learn from you, and build that relationship and connection.

IF YOU WANT TO WATCH THE ENTIRE VIDEO WITH SOME BONUS TIPS WORKED IN YOU CAN DO SO BELOW!

Head over to Youtube and be sure to like and comment on the video while you are over on Youtube to help more people see this information ↠ https://www.youtube.com/watch?v=qZtt2PM4GbI&feature=youtu.be

And as always please share and comment on this blog post, I love connecting with you!

Branding and Business Coach 

 
Branding and Business Coach

Michelle Knight is a Branding and Business coach for female entrepreneurs who are struggling to gain visibility and traction to take their business to the next level. She works with her clients to dive deep into their story so they can create a brand and message that positions them as an expert and allows them to create their desired income to free up time in their schedule for what matters most. Learn more >>

 
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