Posts in Business Tips and Tools
5 Pieces of Tech You Need as an Online Entrepreneur
 

5 Pieces of Tech You Need as an Online Entrepreneur

11/08/18

 5 Pieces of Tech You Need as an Online Entrepreneur, Business Tools, Marketing Tools, Entrepreneur tools, Online Marketing Tools | Brandmerry Blog

There are so many different sources of information floating around online regarding what it takes to actually start a business. Now, I’m a lucky one and so are my clients because they have created service-based businesses, meaning aside from the business registration and a couple programs there isn’t a large investment to get the business up and running.

But what do you do after you decide on a business name, buy the domain and register your business? That’s the mystery, isn’t it?

And rather than making a long list of all the things you DON’T need I wanted to make you an even shorter list of what you do because after building my own business from scratch and helping so many women do the same, I know that all the bells and whistles aren’t needed.

Today I’m sharing five pieces of tech you need to share your business with the world and start making sales.

*Please note affiliate links are included in this post because I love sharing products I have tested and love.

1. Email Marketing System

One of the most important pieces in running an online business is the power of your own list. Every single entrepreneur should be focused on growing their own list and community and nothing makes that easier than an email marketing system that automates your new subscriber onboarding and makes it easy to stay in contact with your community.

My personal favorite platform is Convertkit (try a free trial) and many of my beginner entrepreneurs use Mailchimp because of their amazing free features.

2. Landing Page Software

Now, note I didn’t say website or website platform - that’s because you don’t need one from the start of your business to share your services and make money.

The reality is building a website takes time and at the start of your business time is serious money. All you need to get started is a simple landing page, sharing your name, email, brand mission. If you have a free offer and opt-in ready to go or a sales page it can be used for that as well.

There are landing page specific platforms like Leadpages, but you can also build a simple Cover Page in Squarespace or a platform like Kajabi (try free for 30 days) which can later become the home of your beautifully crafted and branded webpage.

3. Contracts and Legal Documents

Ok, it’s time to get serious for a minute. I see too many entrepreneurs waiting to get their legal ducks in a row and the reality is they are putting themselves at serious risk.

If you plan on selling a course, signing 1:1 clients, selling packages and more you need a contract in place. I also recommend a Privacy Policy, Terms and Conditions and Disclaimer. My friend and attorney Christy Westerfeld, who is the guest legal expert for my group program Roadmap to Freedom, has amazing bundles and templates available on her site. Learn more at https://christywesterfeld.com.

4. Social Media Scheduler

Your ability to consistently show up for your audience, yes even in the very beginning, is going to help you increase your visibility, ultimately leading you to build a strong community and sign clients.

Entrepreneurs make the mistake at the beginning of just posting when they remember rather than utilizing one of the many tools available to help you streamline your social media content. My personal favorite is SmarterQueue (free 30-day trial) which allows you to post on multiple platforms and within groups, as well recycle your evergreen content for repeat posting.

Additional free options I recommend to my clients include Buffer and Later. The key is finding a platform that lets you do all of your posts at once, making it more time efficient for you and increasing the likelihood you will keep putting your story, brand and services out into the world.

5. Invoicing and Client Portal

Look, if you want to make sales in your business you’ve got to have a way to collect payment am I right? A CRM system that allows you to house your client information, send contracts, invoices (including repeat payments) and more is essential if you want to scale your business and I don’t know, sign a freaking client.

I’m a huge fan of Dubsado, which is always improving and adding new features for its users. It’s a one-stop shop CRM for all the backend you don’t want to do, but you kind of need to.

And that’s it my friends. In terms of tech, this will get you started right away with gaining visibility and signing clients - hello profitability.

However, there are still some business foundations that need to happen to ensure that:

• Your voice is actually heard.

• That the content you create gets engagement.

• That the marketing strategies you test out give you results

• AND SO MUCH MORE

That’s why Tuesday, November 13 I’m hosting a brand new FREE masterclass on Bringing Your Brand Story to Life: 4 Essential Steps to Follow for a Thriving Brand and Business.

Get signed up: brandmerry.com/novembermasterclass

During this free masterclass you will learn:

  • The 3 mistakes entrepreneurs make when building their business and how to correct it.

  • The #1 thing your doing that is wasting you dollars and hours.

  • My 4 step framework to build a business without overwhelm and endless guessing (fast-tracking your way to profitability)

Save your spot for the masterclass

See you there!

And as always please share and comment on this blog post, I love connecting with you!

 Branding and Business Coach | Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


4 Must-Haves for a High-Converting Landing Page
 

4 Must-Haves for a High-Converting Landing Page

11/1/18

 4 Must-Haves for a High-Converting Landing Page | How to create a landing page | online marketing landing pages, landing page design | Brandmerry.com

Freebie.

Free Offer.

Lead Magnet.

It doesn’t matter what you call it, there is ONE thing they all have...a landing page where you collect their information. The reality is a well-structured landing page can make or break your free offer. After all, we can’t see all the amazingness of your gift if we don’t opt in.

Typically you want to try and have a landing page convert at 32%, although I frequently work with my clients to convert in the 50-70% range. There are four key pieces that are going to increase your conversions and taking the time to map out your landing page and getting as specific as possible with the content you’re presenting is key in doing just that.

To support you here are the four key pieces!

#1 BUILD TRUST

When someone lands on your landing page it is from an outside promotion and nothing hurts conversions more than breaking trust. Whether you are organically promoting your free offer on Facebook, Instagram or Pinterest or running ads it’s important to keep the following pieces the same:

  • Photo

  • General esthetics

  • Title of your free offer

Keeping these key pieces consistent will help in the overall conversions and increase the likelihood that someone will follow through with signing up.

#2 SPECIFIC TITLE

The first thing someone will see when landing on your page will be your title. I highly suggest keeping it at the top of your page, followed by an option to opt-in, gives all those people ready to take action an opportunity to do just that.

Don’t be afraid of a long title, sometimes those are the best because they really tell your audience what they are going to get with your free offer. That’s the key with a title that converts, spelling it out for your clients so there is no guessing.

#3 BULLETS WITH BENEFIT

Following your title, your bullets are the second most important piece of your landing page. If someone doesn’t opt in from the very beginning what else do they need to know in order to say YES? Exactly what they will be learning.

Don’t deny the power of a simple, “With this training, you will learn:” It’s one of the easiest ways to draw attention to what your audience is looking for. Create bullets that are very descriptive and outline the benefit for your audience.

#4 CLEAR CALL TO ACTION

You should have ONE, I repeat one, call to action on your landing page. Do not include a link to book a call, join your Facebook group or follow you on Instagram; all of that comes later. We want your audience to come to the page and complete the one action we brought them there for.

Be sure your buttons are clear, contrasting in color so they stand out and have a clear call to action; including “Sign up here!” “Grab your free gift!” “Yes, I want in!”

BONUS TIP: Have at least two calls to actions on your landing page to give people an opportunity at the top and bottom to opt in.

Want to see a high-converting landing page in action? And hey while you’re there sign up for my upcoming FREE challenge Uncover and Own Your Story for a Bold, Captivating and Money-Making Brand. Sign up here: brandmerry.com/storychallenge

And as always please share and comment on this blog post, I love connecting with you!

 Branding and Business Coach | Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


3 Questions to Ask When You Have So Many Business Ideas
 

3 Questions to Ask When You Have So Many Business Ideas

10/25/18

 3 Questions to Ask When You Have So Many Business Ideas | What to do when you’re multi-passionate, how to come up with a business idea | Brandmerry.com

What do you do when you have all these amazing ideas in your business? This is something all of my clients have been struggling with this week. They have so many ideas, and because of that, they aren’t taking action on any of them. I see this a lot in the online space and something I believe I’m really good at is action taking. How to take action and when.

There are 3 main questions I want you to ask yourself when you’re having a lot of ideas. These questions will help you navigate through your ideas and decide which will benefit you the most at which time. The reality is if we’re trying to implement all of them at once, they won’t be as good.

1. How does this idea actually feel?

Ask yourself where this idea came from and is it coming from a place of inspiration or a place of “oh I have to do that to be successful.” Is this something you are doing because someone else is doing it, and if so, how does that feel? Find out if it’s something you really want to do or if it’s something you feel obligated to do. Is this coming from a place inspiration or a place of desperation?

2. Will this move the needle forward?

We have to constantly be doing things that are going to keep expanding our business. We have to constantly be thinking about that end result. What are you going towards? Is what you’re doing now helping you get to that end result? Or is it just going to take up time and energy? If this is just adding more to your plate, and it’s not going to move the needle forward and help you get to that end goal, it’s not something you need to focus on right now.

The biggest block I see is that people are afraid if they don’t do it now, they won’t ever have the opportunity to do it. But you can decide at any moment what you want to do. Your ideas can happen at anytime. Just because we don’t take action on something right here, right now, doesn’t mean we can’t come back to it when the time is right.

3. What needs to happen to make this idea come to life?

This is a big thing. We sometime forget to direct what needs to go into our ideas. I believe there is value in putting energy and love and attention towards something, giving it our all, to make sure it works. So you need to ask yourself “what does my time look like?” Do you have the time to be doing it right now? What are the things that need to happen and can you make space for that to happen right now?

Once you’ve asked yourself these 3 questions, you can really decide if this is a business idea you should start right now, or if it’s time to take action right now. You have to be really honest with yourself. But the biggest thing is ripping off the bandaid and taking action. Once you’ve made the commitment, and you know what you need to do to implement your new idea, you need to TAKE ACTION.

And if you’re still struggling, do you know what your end goal really is? You have to be really clear and where you want to end up, so you can decide which pieces to focus on now.

Head over to my Facebook Page and be sure to like and comment on the video while you are over there to help more people see this information ↠ https://www.facebook.com/brandmerrycoaching/videos/462769990911822/

And as always please share and comment on this blog post, I love connecting with you!

 Branding and Business Coach | Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


Home Office Essentials to Keep You in a Great Headspace
 

Home Office Essentials to Keep You in a Great Headspace

October 18, 2018

 Whether you are a service based entrepreneur or anyone that deals with a customer or client, it’s important to protect your energy. We give so much to our community and clients, that if we don’t have things in place to re-align ourselves, we take the risk of feeling depleted.   These tips and resources are easy additions to your home office and will make a big difference in your day to day when implemented.

I’m a big fan of batch scheduling and with that love comes my desire to basically schedule ALL my coaching calls on the same day. Since the beginning of my business, I’ve been coaching on Wednesday and Friday, which allows me to spend the rest of my time in my creative headspace (this is how I always come up with great content) and spending time with my family.

As my business has grown and I’ve taken on more clients, it’s REALLY important (stressing the really here) that I surrounded myself with things that keep me grounded.

Whether you are a service based entrepreneur or anyone that deals with a customer or client, it’s important to protect your energy. We give so much to our community and clients, that if we don’t have things in place to re-align ourselves, we take the risk of feeling depleted.

These tips and resources are easy additions to your home office and will make a big difference in your day to day when implemented.

Disclaimer: Some of this stuff is on the woo-woo side ;) what can I say I love it. Keep an open mind and take what you need from this blog post and leave the rest behind. Oh and some of the links are affiliates, if you buy it I might get a few bucks.

TOP HOME OFFICE ESSENTIALS

1. Diffuser and Oils:

I’m a big fan of essential oils when it comes to my family and nothing makes me feel more aligned than a nice lavender or sandalwood scent.

I have diffusers throughout my entire house, but love to use my office diffuser for long work days. The one I currently have is from DoTerra, but another favorite of mine is from Amazon.

2. Palo Santo (or Sage):

 Home Office Essentials to Keep You Grounded and in a Great Headspace

The benefits of Palo Santo are amazing, but for our office decor purposes I love Palo Santo to clear the energy. Nothing is more important before and after a call with my clients than to clear my own energy and the energy of the office. This allows me to head into my calls without carrying over something from a previous client.

3. Candle:

I’m a sucker for a good candle, can anyone say Pumpkin Spice?! Right now, that is my candle of choice, but honestly, any candle will do. I love lighting my candle to set the tone for the day. I love having the visual of a candle because it gives me a calm feeling, which is important for busy work days. Candles are supportive of a meditative state, decreasing stress and increasing self-awareness.

4. Crystals:

Yes, I’m a big fan of crystals, and although I’m not an expert there are three crystals I love to include on my desk during long work days. These crystals are easily accessible so you should have no trouble finding them locally or online.

A tip for choosing crystals is to position yourself in front of your options and pay attention to which one is pulling you in.

Bonus tip, because why the heck not, it’s important to cleanse/clean your crystals when you buy them; you can do this by smudging sage, putting them under a full moon or bathing them in a salt bath.

My favorite office crystals are:

  • Rose Quartz: This stone is great for self-love, removing anger and tension. It also opens your Heart Chakra making you more open to compassion.

  • Amethyst: Not only is amethyst one of my favorite stones to look at, it supports you in tapping into your intuition and brings tranquility and peace into your space. It’s great for opening your Crown Chakra.

  • Clear Quartz: When you think of a crystal this is probably the one that comes to mind. These basic white stones come in all shapes and sizes (I even carry one in the diaper bag). Quartz is great for removing negative feelings and welcoming in positive energy.

 Home Office Essentials to Keep you Grounded and in a Great Headspace

I also wear Citrine on a regular basis to protect my Solar Plexus which is connected to achieving goals, self-confidence and more importantly, for me anyway, to release my inner perfectionist.

5. Light:

I mean I feel like this is a no-brainer, but in no way do I want my office to resemble that of a cubicle. I welcome light into my space by facing my desk towards a big window and if working into the night I have a desk lamp for extra lighting. Natural light is your best friend here, so if you have the ability to face a window not only will your photos look better, but a better moot to boot.

6. Hydration:

Dehydration is no joke as an entrepreneur. It can lead to fogginess, decreased concentration, depressed mood and fatigue; none of which you want when working all day, especially with clients. One of the top tips I have for every entrepreneur is to drink more water, it’s so easy to forget but can make all the difference in feeling energized to take on all your projects. I’m a big fan of an old-fashioned mason jar, which is totally on brand by the way!

It’s really about creating the space around you that not only inspires you to show up and do your best work, but keeps you a positive headspace so you can show up as your best self and impact more lives.

Let me know in the comments your favorite tip above and if you have some essentials you love - I’m always looking to enhance my space.

I’m constantly sharing behind the scenes of my life and business over on IG Stories (my favorite place to hang out) are we connected on Instagram?

Head over to Instagram.com/brandmerrycoaching to follow me and DM your questions and favorite tips from this post. I personally respond to every single one!

 Branding and Business Coach | Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!


Four Tips to Improve Productivity While Working From Home
 

Four Tips to Improve Productivity While Working From Home

October 11, 2018

 Discover four tips for improving productivity while working from home to create a successful and profitable online business.

When I was getting ready for my first week as a “full-time entrepreneur” I was freaking out! I turned to the power of the internet and reached out to other entrepreneurs asking, “What tips do you have for working from home?”

The response was overwhelming, ideas flooded in ranging from; don’t make a plan just go with it to only work 3 hours a day for better efficiency. However, there was a slight problem with these suggestions - no one who commented was a mother!

Now, whether you’re a mompreneur or not this post will still be super valuable to you, but it’s an important part of my productivity journey because I had no other option that to make it work. Over the past two years, I’ve freaking mastered productively working from home, even when some of the biggest distractions were injecting themselves into my day (thinking baby peeing on you during a live stream, mid-day screams and 💩)!

If you struggle with getting sht done while working from home, you’ve come to the right place. I’m sharing four of my top tips for Improving Your Productivity While Working From Home.

**Please note some of the links are affiliate links. I only recommend products I absolutely love, but I might receive a small commission from your engagement.

1. PLAN THE NIGHT BEFORE.

I can’t stress enough how important planning is for productivity - I mean thing about it when you fly by the seat of your pants you’re constantly bouncing from one thing to another. Did someone say squirrel?!

One of the best strategies I’ve used for productivity over the past 6 months has been to carve out 15 minutes to map out and structure my tasks for the following day.

The night before I hop into my Weekly Schedule on *Trello and sit with my schedule for the next day. Based on family plans and weather (I’m a big advocate for Zoo days) I’ll move things around on my board. I also like to rank my tasks in order of importance and put a time limit on some of them (i.e. things like writing this blog post).

This allows me to have a full picture of the next 24 hours before I even go to sleep, reducing the overwhelm, allowing me to feel on top of my sh*t and to get more things checked off.

Want to try Trello for your business? Grab a free account here: https://trello.com/michelleknight6/recommend

2. Set a timer

When I was a kid my mom used to set a timer in the morning, you know one of those old-school white timers for your counter? Every morning she’d set the timer and when that timer went off we knew it was time to leave for school. Ok, total disclaimer I was still late like 99% of the time, but just think how late I would’ve been if I didn’t have that timer.

This is such a great trick for increasing productivity in your business as well. When it’s time to dive into the black hole that is social media, set a timer for 15 or 30 minutes and when that timer goes off - GET OUT OF THERE!

I love to use the timer method in my business for:

• Social media engagement
• Writing my emails
• Writing my blog posts
• Answering emails
• Tech (SO important to set a timer with this one)

Think of the areas of your business that are major time sucks and set that timer!

3. Batch Scheduling

One of the hardest things to do when working from home is to jump from one project to another. My greatest strategy since day one has been batch scheduling. Rather than spreading out your writing over the course of 5 days, how would it feel to be in your creative zone for a longer chunk of time, rather than having to start over?

When I try to write a single email a day, over the course of a week, it takes me 2x longer for each than if I were to sit down for three hours and write all my emails and social posts. Batch scheduling will save your bootay if you are an online entrepreneur who has to write ANYTHING (so basically everyone)!

Get in the habit of scheduling your batch writing at least once a week, maybe twice, in the beginning, to start finding a rhythm and routine. Before you know it you’ll be writing 10-minute emails and blog post with ease.

4. USE YOUR TIME WISELY

Efficiency is all about looking for all the areas in which you can use up space. When my son was teething and needed to go on daily walks, I would bring my cell phone with me and create talk-to-text documents for my emails. If I didn’t have the time in the day to sit down, you better believe I was using this time to my advantage.

When I use to drive to and from my 9 to 5, I would listen to podcasts which inspired the crap out of me and would record small ideas and notes in my phone, so I didn’t forget a single idea.

Look for every single opportunity you have to tap into your creative space. We all have the same hours in a day, it’s about HOW we use those hours that makes the biggest difference.

How are you currently using your time? Where are your biggest time sucks?

Some people call me the Get Sh*t Done Queen (ok, not a lot of people, but you get the idea) - I’m really great at streamlining and being the most effective with my time.

It’s because in the beginning of my business I had to be! I built this business from zero to multiple 6-figures in two years while working a 9 to 5 in the beginning and raising a baby. Productivity is my jam and that’s why it is one of the main pillars of my signature group program Roadmap to Freedom.

The doors are opening for Roadmap to Freedom for the third time this November!

If you are a new or aspiring female entrepreneur who is ready to launch an online business that allows her to make money on her own terms then this program is for YOU! When you join the waitlist before October 19 you’ll get first dibs on all the amazing bonuses + save some serious cash when you sign up during pre-enrollment.

Learn more and join the waitlist at brandmerry.com/freedom.

 Branding and Business Coach | Michelle Knight of Brandmerry
 
 
Michelle Knight_ headshot copy.jpg

Hey there, I'm Michelle Knight

Welcome to my little corner of the internet. I'm a mother, wife, world traveler and storyteller. I created my own business just after having my first baby and while working a 9 to 5.

Within one year I left my 9 to 5 and created a 6-figure business. Now I spend my days as a Branding and Business coach for female entrepreneurs, raise my little boy and travel the world with my little family of 3.

MORE ABOUT ME ↠

BRANDING

BUSINESS Tips and TOOLS

Travel

Time mangement

Self-worth love


TOP POSTS TO ENJOY!