Roadmap to
Freedom
DOORS ARE NOW
CLOSED FOR 2025
I love testimonials, and I bet you do too!
Here's an entire page to help you make this decision with integrity.
Short on time? Watch this testimonial video below
Are you ready to build a freedom-based business
that allows you to work when and where you want?
Do you have dreams of traveling the world
and living a life without limits?
Do you want to achieve financial freedom and make a difference in the world?
If you can answer yes to any of these questions,
then Roadmap to Freedom is here to help!
Roadmap to Freedom will give you the tools, strategies, and mindset to build a business that allows you to make money on your terms from anywhere in the world.
“Participating in R2F was the best investment I could make not only for my business but for myself. Before R2F I was not clear on my story, heck I didn't even feel like I had a story worth sharing. I struggled with how to effectively craft messaging to attract my ideal client (its like my posts were falling on deaf ears), honestly I was just getting by with all I attempted to do on my own. Once I began R2F I immediately began to gain clarity. The coaching calls were above and beyond what I expected. Having access to Michelle and the team along with a supportive community of like minded women who encouraged one another in the FB group was like icing on the cake. I signed my first ideal client (which more than covered the cost of the investment in R2F) while only implementing some of the strategies I learned in the modules. This experience has been life changing, helping to propel me forward in my life and my business. This program was a game-changer for me and it can be for you as long as you put in the work. I highly recommend R2F.”
- Lynnique Marshall, 2021 Alumni
“I've received some poor coaching in the past, so I put my faith into Michelle and her R2F program, she did not let me down. This program has helped me become more confident and empowered in my owning my story and putting it out into the world to support others. I went from being stuck in my private practice to gaining private clients, creating a community, building my website, and now I'm preparing to launch my membership. I've always known what I wanted to create for myself, I was just unsure of the foundational pieces of getting myself there. Michelle and her team have given me just that. This is just the beginning.
R2F is jam-packed with everything you could possibly think of. If you have a question, keep moving through the modules because your question will more than likely be answered without you having to ask someone. A person can tell how much time and energy Michelle pours into this program because of all the valuable content.”
- Olivia Watson, 2023 Alumni
Kate Johnston
2018 Alumni
Michelle Sheffield
2018 Alumni
Katie Phillips
2017 Alumni
Romy Weiss
2018 Alumni
Ash Wylder
2020 Alumni
Laura Froyen, PhD
2017 Alumni
“R2F is a one stop shop to creating a business! The program contains easy to follow steps with in-depth modules. The video content and the workbooks in the modules were thorough and well designed and stressed information and implementation! The calls and Facebook Group left questions thoroughly answered by Michelle and the team AND created a real sense of community with like-minded entrepreneurs. The Brandmerry Team was there to support all the way and rounded out the program with mindset, encouragement, and tech support. By far the best course I have ever taken!”
- Karen Hawkins, 2021 Alumni
“I really liked how it was broken down step by step, I felt like michelle literally gave me a roadmap and I was on the journey. As much as I wanted to dive into marketing, I wasn't given too much content, too soon and this helped me market better. In the first month, I really dove head-first into my market research and that foundation. Then I went heavily into community growth and so forth. this type of formula was smart because I never felt overwhelmed. I actually kept pace for almost all of the program. by the end I was on authentic selling and not worried about 'being behind'.”
- Ashley Aliff, 2023 Alumni
Roadmap to Freedom has helped over 300 entrepreneurs launch, build, and scale their online business.
THIS IS YOUR CHANCE
Roadmap to Freedom fills the holes other programs create by giving you the step-by-step actionable process to build a strong foundation and market your business online in an authentic and simple way. This one program can support you for years to come!
A CLEAR AND SIMPLE PLAN
I know that you'll experience the best results with this proven step-by-step path, so we've designed the trainings in a very specific order (unlike a membership). This schedule, although flexible to your needs, will make sure you're not getting overwhelmed or working on things that won't move your business forward.
WE MAKE IT EVEN BETTER
Join our upcoming cohort and you’ll receive 90 days of support inside a private community, where I personally will be answering your questions throughout the week. In addition to the 90 days of support, you’ll also have lifetime access to the materials. Alumni rave about the lifetime access as they add more offers to their offer suite and have this program to reference.
“Roadmap to Freedom is one of the best things I have ever spent money on! When I enrolled, U had no clear direction in my business, what I was doing did not feel authentic to who I am and I was seriously thinking about just quitting and getting a 9-5 again. I took a chance on Michelle, having only seen her on Instagram and attending her webinar a week or so prior to singing up and I am so glad I did. I not have a clear idea of what I need my business to be now and what I want it to be in the future. The value, knowledge and support in R2F far surpassed my expectations and I feel that the course is genuinely worth about three times the price Michelle charges. She is an absolute marketing guru and has answers / suggestions for everything. I cannot imagine getting to where I am now (and where I see myself in the future) without the support of Michelle and the Brandmerry team! I cannot praise Michelle and her biz enough, you gotta get on board, you will not regret it!”
- Melissa Smith, 2020 Alumni
“When I signed up for R2F, I was expecting more of the same. The same automated programs with thousands of participants, where I felt like just another dollar sign, but still got a lot of learning from the digital modules. What I got was completely unexpected. Yes, there were modules, but they had the mindset work I needed to keep me moving forward and not tail-spinning into self-sabotage. There were weekly live sessions where I could ask questions or listen to other folks in the same beginning stages, which helped me feel less alone.
Surprisingly, I found a strong community. Now, I like to be a wallflower and sit at the edge of the party cause watching people is my jam. But because there was a small cohort there was no way to go unseen. It helped to share with other people who are in a similar place as I embark on this next part of my life journey that not everyone can understand. It helped me bust through feeling like I was “behind” or in competition with other people.
But the best part was Michelle! Her enduring belief in people is infections. She sees the absolute best in people and that allowed me to step out of my comfort zone with confidence. Her video reviews of my foundations gave me the outside voice I needed to break through my mental blocks.
I really can’t say enough good things. If you are sitting on the fence about R2F, I will tell you that it will deliver all if offers and more. The first program I’ve come across that adequately supports a new entrepreneur in building both their foundation and inner strength necessary to launch a business.”
- Ash Gelb, 2020 Alumni
Michaela Winningham
2019 Alumni
Kinsey Streib
2019 Alumni
“Michelle and her program, R2F, are amazing. Michelle's energy and enthusiasm for marketing are contagious and her step by step process makes branding and marketing fun and doable. I am just starting out as an entrepreneur (with a side hustle) and I lacked clarity of my product, my ideal client was semi-clear, my unique selling point was a mystery, and I had no ideas whatsoever about how to do marketing. In this program, my product has become clear, my ideal client and the problems I solve are crystal clear, I know my niche, my superpower, I know how to perform market research, I know my brand and how to message consistently, I have a great story to tell, I am proud of my brand and what I am putting out into a competitive arena, and I have a robust sales page that I would never have tackled alone!!!! This is a HUGE amount of work and progress in less than 3 months. I am not all the way through the program yet, and appreciate that she makes her workbooks and videos available to me after the program is over, so I can finish on my own schedule.”
- April Abrahamson, 2020 Alumni
“I'm typically more of a sit-back-and-listen learner, so I thought the community aspect of R2F was amazing because other community members are at such a variety of places in their own businesses. Hearing pieces where they are struggling, what they have found helps them, etc. has been invaluable.
The modules and trainings are amazing. Michelle has done an amazing job pulling her system together and presenting it in a way that essentially holds your hand and walks you through being able to create a real and genuine brand. It goes beyond branding and into marketing and systems with the same detail and authority, I honestly can't think of anything this program is lacking.”
- Erin Lawrence, 2023 Alumni
“I can not believe how much is packed into this course! Incredible value for money. This course is literally step by step exactly what you need to do to start an online business OR take your online business to the next level. I have been coaching for almost 3 years and my client leads started really slowing down. I joined R2F to learn new ways of marketing my coaching business that were less focused on social media. I feel much more competent in strategy and technology. Michelle and her team held my hand to build a sales funnel which I am super excited to implement. I also made some wonderful friends who i am still in touch with today. Much love for this course!”
- Kristin Knight, 2020 Alumni
Jannan Poppen
2017 Alumni
Ericka Mendez
2018 Alumni
Linda Frellstedt
2017 Alumni
Tara Mollel
2017 Alumni
“Michelle Knight instilled confidence and clarity in each of her students in this program. She literally gives a step by step roadmap to starting your online business. She's so passionate about helping us all and gives her undivided attention to each and every question. Even though the program has ended, I still have so many valuables resources to go through. With this program, I was able to set up my website, start my Facebook group and page, create a funnel, get confidence and clarity on my niche and brand and so much more. She helped me realize my calling is to be a life coach for introverted, empathetic highly sensitive women who want to move from self-doubt to self-love. I highly recommend this group program to anyone thinking of starting a business.”
-Meagan, 2016 Alumni
“Wow, what can I say about this programme? I could write forever! It took me from desperate new mummy trying to find a way to achieve location, time & financial freedom to being an entrepreneur with the skills to take my business anywhere I want it. If you are looking for a programme with a passionate, experienced & driven coach then this is the one for you! Michelle helps you dig deep into your story, understand your drivers and how this connects to your business, helping you develop a stand out brand in the vast online industry, get super clear on your desires so you can hit the ground running. YOU NEED THIS PROGRAMME if you are looking to get somewhere quick. Michelle - you are awesome lady! Thank you for everything & so much more!”
- Lauren Clelland, 2016 Alumni
“R2F was a great experience! Michelle takes you from beginning to end in starting your business - lots of amazing branding, messaging and systems to make it easy! I loved the engagement and way in which Michelle shares all of her knowledge. I upgraded to the coaching sessions with her and they were invaluable! So many amazing brainstorming sessions - and clarity on my messaging and who I am serving! It’s been an amazing evolution! Next step? Website creation with all the guidance from Michelle and her R2F program! If you are ready to take the leap, create a business you love and learn enormous amounts for strategy, sign up! So worth the investment!”
- Teri Gosselin, 2017 Alumni
It’s time to build the business of your dreams without sacrificing yourself and what matters most to make it happen!
“Michelle’s guidance through Roadmap to Freedom offered incredible support at the perfect time in my business. At the time, I had a name, a drive, & a vision - but felt overwhelmed with the logistics of bringing my idea to life. Because I could work at my own pace, I felt empowered to dedicate two summer months to setting up my business operations. With Michelle’s knowledge and insightful questions, this not only aided in the creation of my beautiful website, software tools, and strategy - but creating the foundation for the what and why behind my business. R2F not only taught me the ins and outs of essential business tools, but fostered deep inquiry to ensure my business was honest, authentic, & truly my own.”
- Marin Adele, Alignment Coach
“R2F is more than it sounds - it's not just a branding and marketing course. This is where you go on a journey of self development and experience some exciting growth for both you and your business. The group was a classroom size setting which I really enjoyed - not too big so you could hide (coming from someone whose comfort zone is introverted) and not too smalI - great environment to learn! I came into the program knowing very little about what I wanted to do, changed direction during the course, came out with a clear path forward, a ton of self high-fiving, and more determination than ever. Michelle provides so many layers of learning and opportunities for you to grow that it's impossible not to as long as you put in the work.”
- Vicki Nachuk, 2021 Alumni
“When I came across R2F I knew deep in my soul that this program would help me grow my interior design business in a way that felt intentional, rewarding, and playful. Michele and her team know on a deep level the struggles many entrepreneurs face and they provide the roadmap and guidance to overcome the obstacles and find clarity. Joining R2F was the absolute best thing I could have done for my business and I am excited to have joined the Brandmerry Academy to keep the business development and good times rollin'.”
- Andi Lowry, 2021 Alumni
“When I enrolled in Roadmap to Freedom, I was in place where I just needed a do-over. I had two businesses that I was working hard in but not getting anywhere. I'd already worked with Michelle in other programs so if anyone was going help me turn my entrepreneur life around it would be her! And R2F did not disappoint!! By the end of the first two months I had so much clarity on my ideal customer, my brand, and signature offer. Unlike other business courses, Michelle challenges you to look past your brand colors and get to core of who you are, who you want to serve, and how to show up for your business in a way that truly creates the life of freedom you've always envisioned for yourself. I walked away from this course with a solid business and brand as well as the confidence to put it out into the world. I couldn't be more grateful!”
- Margaret McGriff, 2021 Alumni
“Michelle’s ability to coach and guide female entrepreneurs is innate. She is the kind of mentor that leads you as you learn. If you are a motivated, female business owner who is looking for real guidance - Michelle is your girl. She provides valuable and insightful feedback while allowing you to develop your own style and encouraging you being true to yourself and your own business journey.
Roadmap to Freedom is not for the faint of heart. It is for women who want to grow strong and stand out in the crowd. It is also for ladies who’ve been hiding in the corner and need to let their lights shine.
I am still inside Roadmap as I write this and I’m shooting straight when say it’s hard work but I can also honestly say it is the best course I have done by far. If you join and put your heart into it, you will be a better business owner before the program even ends!”
- Jaqueline Malocu, 2019 Alumni
“Roadmap to Freedom is a program like no other. Michelle guides us 100% along the journey of creating our business strategically from the ground up. The module training and pdf's are content rich, yet easy to follow ensuring we avoid overwhelm and throwing in the towel on yet another online program. Michelle wants to see us succeed. She is available through various touch points and by doing so ensures we are supported through the 6 month program. Her ability to engage us, work us and hold us accountable to our actions is the main reason I was able to commit to the program, implement the weekly teachings and see it through to the end. Over the past 6 months I have fast tracked my business journey, I am more confident in my ability as an business owner and I know I have the tools and skills to strategically move my business forward into the next phase. Because of this program, I have been able to wave bye-bye to my corporate career and focus on my business full time. This truly has been the roadmap to freedom for me and my family.”
- Michelle Sheffield, 2018 Alumni
“The support from Michelle Knight soars above 100%. She pushes you to do your best, and she answers all of your questions until you are satisfied. Michelle helped me gain confidence in my business ideas and strategies and was enthusiastic about my progress. She never saw the same limits I did, which really helped me to find the courage to break through perceived obstacles and move forward with my business.”
- Kate Johnston, 2018 Alumni
You have the power to write your own ending!
All you need is a step-by-step plan.
Roadmap to Freedom gives you just that.
Testimonials, screenshots, videos and examples used on this page in promotional materials for Roadmap to Freedom are examples and may not apply to all persons. They are not intended to guarantee, promise, represent and/or assure that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and motivation. Participants were not paid for their reviews or testimonials. We do not position our business and/or us as being a ‘get rich quick scheme.’ We are not affiliated with or sponsored by Facebook or Instagram and make no claims as such.