Now let's get into some strategy!

HERE ARE MY TOP TIPS FOR GETTING STARTED...

1. Begin by planning out 90 days, yes, 3 months, worth of content.
   That's just 12 pieces of content (1 video a week to start). This content plan should be focused on three core elements:

   1. Your upcoming promoted product or service
   2. Your Ideal Customer's Psychographics
   3. SEO research for your industry and platform (note SEO varies based on the platform you’re using).
   
   Inside the Authentic Brand Builders Academy, we teach Content Made Simple and make this easy peasy, and something you can rinse and repeat every 90 days.
   
   

2. Create a workflow that you can repeat weekly.
   This is the key to spending less than a few hours a week on content creation. With a simple workflow, you can begin to refine the system and optimize your time in the best way. Here’s a sample of mine:
   
   1. Add my podcast ideas to ClickUp as ideas. ClickUp is a task-management tool, and I add these ideas under my ideas column until they have a finalized date.
   
   2. Every 90 days, I finalize that schedule in ClickUp. Productivity is so fun to optimize. Inside the Authentic Brand Builders Academy, I teach you my exact system for using this tool.
   
   3. Put a day on my calendar for recording the weekly content. This typically takes me 30-45 minutes a week. I record my content directly in Descript, which pays off when I edit and repurpose my content (Note: I’ve got a video for you below to make this simple).
   
   4. Edit the podcast. This is so simple when you use the AI tools built into Descript. You can quickly edit lines of text, remove filler words, or even tell AI to do the editing for you! This works for video and audio podcasts, too.
   
   5. For my blog content/ show notes, I once again use Descript, but you could also use ChatGPT. I transcribe the audio and then use their AI tool to create a blog post from my original content. It saves me about 45 minutes. I format the content and add it to the blog, scheduled to release when the podcast does.
   
   6. Schedule the podcast in Libsyn. Inside the Authentic Brand Builders Academy, we walk you through this entire process!
   
   BONUS POINTS: You can easily turn your podcast content into a blog on your website! This increases your odds of getting your episodes discovered and helps with SEO on your website. It’s insane how simple it is. Here’s how we do it:
   
   1. Add the blog post and embed the player in the Brandmerry Blog. Remember, I'm transcribing using Descript and then using their AI tool to turn it into blog content.
   
   2. Create a Pinterest image, using Canva, because Pinterest is another great tool, another amazing course available inside the Authentic Brand Builders Academy.
   
   3. Incorporate SEO for the blog using tools like Ubersuggest or Keywords Everywhere.
   
   

3. Editing With Ease.
   Listen, you don't have to spend a ton of money or spend hours editing your podcast for it to be successful. I edit all my own podcasts, and I call it light editing. Unless I'm experiencing a crazy coughing situation, we won't edit the podcast content. We just have the intro music, any promo materials, and the outro - all of which are prerecorded and reused week after week.
   
   If the fear of editing or having a perfect podcast is holding you back, don't let it!
   
   Inside the Authentic Brand Builders Academy, we teach you the step-by-step process for getting your podcast up and running. Our trainings on Podcasting, Blogging, and SEO (more below) would be perfect for you.