Branding and Business Coach for online female entrepreneurs

Welcome to Roadmap to Freedom SELF-STUDY

 

A 15-week self-study program to support you in creating a thriving online business on YOUR TERMS!

 
 
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Branding and business coach 5 month program

MOnth one

 

MODULE 1: Get Your Entrepreneur Head in the Game so You Can Run Your Business in Flow

MODULE 2: Find Your Niche That Will Have You Standing Out in the Online Market

MODULE 3: Gain Clarity on Your Ideal Client and Start Building Your Online Following

GET YOUR ENTREPRENEUR HEAD IN THE GAME SO you can run your business in flow

  • Gain crystal clear clarity on the desires for your life and business and step into your worthiness as a business owner.
  • Create a mindset practice that allows you to look at money and time in a completely new light and begin to easily manifest your desires into realty.
  • Bring your fears around money to the surface and clear the space to rewrite your money story so money can flow into your life and business.

GET SPECIFIC WITH YOUR NICHE SO YOU CAN STANDOUT ONLINE

  • Identify your strengths and talents so you can develop a niche that instantly positions you as an expert in your industry (and has you feeling like one too).
  • Become super specific on what it is you have to offer your audience, and avoid flip flopping from topic to topic throughout the course, resulting in more action taken and money for your business.
  • Identify what parts of your story will attract your ideal client effortlessly so you can stop stressing about what to share and start focusing on building trust with your audience..

GAIN CLARITY ON YOUR IDEAL CLIENT AND start building your online following

  • Truly discover who you want to attract to your brand and business (i.e. your ideal client) so you become clear on how to connect with them on a much deeper level than someone else in your industry.
  • Pinpoint their limitations, struggles and what they desire most in order to develop messaging that has them responding with, "It's like you're in my head!"
  • Map out your complete client profile, so you can begin to set yourself up for messaging that converts in the online space.
 
Branding and Business coach 5-month program

MONTH TWO

MODULE 4: Find Your Messaging Magic and Start Building Your Recognizable Voice Online

MODULE 5: Create Your Authentic Brand That Allows Your to Stand Out in Your Industry

MODULE 6: Learn the Best Marketing Strategy to Get in Front of Your Ideal Clients so Your Can Avoid Overwhelm

 

 

 

FIND YOUR MESSAGING MAGIC & start building your recognizable voice online

  • Create messaging that speaks directly to your audience, showcases your personal story so your dream clients are instantly magnetized to your brand and business.
  • Create your core brand messages, by tapping into your story and purpose, that allow you to remain consistent and build trust, making selling about connection and not being pushy,
  • Learn more about the main social media platforms, so you can decide which areas to focus on first, to grow brand awareness and have a larger impact and influence on your audience.

CREATE YOUR AUTHENTIC BRAND THAT ALLOWS YOU TO STAND OUT IN YOUR INDUSTRY

  • Create a brand that is in alignment with your purpose, your personal story and your style, and as a result becomes an irresistible brand that has you standing out online.
  • Tap into your brand story to identify how you want people to feel when seeing or hearing your brand and discover how to relay those emotions to your audience for higher conversions.
  • Understanding how color, font and brand elements impact a person’s mood and decision to buy and how to choose aesthetics that exemplify your brand story and inspire your audience.

LEARN THE BEST MARKETING STRATEGY TO GET IN FRONT OF YOUR IDEAL CLIENT SO YOU CAN AVOID OVERWHELM

  • Effortlessly create content that has people saying, “I’m seeing you everywhere!” by discovering how to connect what your client wants with what you love talking about so you create super interesting content that they want to consume on the regular.
  • Learn my simple strategies of quickly coming up with topics that position you as the expert and clearly communicate to your ideal client online, so you can stop spending all your time staring a blank screen or just mindlessly scrolling through Facebook.
  • Discover which platform will give you the most bang for your buck by exploring the best strategies in using Facebook, Facebook Groups, Instagram, Pinterest and Youtube as a way to increase brand awareness without stretching yourself too thin.
 
Branding and Business Coach 5-month program

MONTH THREE

MODULE 7: Create Your Signature Offerings That Feel Good to You and Has Your Client Saying "Where Do I Sign Up?"

MODULE 8: Start Building Your Audience and Begin Creating Valuable Relationships With Your Community That Lead to More Sales

MODULE 9: Discover How to Create a Cohesive Email Funnel That Takes Your Audience From Ice Cold to Paying Client

CREATE YOUR SIGNATURE OFFERINGS THAT feel good to you and has your client saying "where do i sign up!"

  • Weed through all the noise on what you should offer and become clear on what to offer your ideal client that feels connected to your expertise and your purpose.
  • Create a program that delivers on your goal of helping your ideal client reach their desire, and learn to structure your offering in a way that speaks directly to your client and has them eager to invest again and again.
  • Learn how to price your offerings in a way that feels good to you and contributes to balance in your life and business (aka work less, but make more).

START BUILDING YOUR AUDIENCE (AKA YOUR LIST) AND BEGIN CREATING VALUABLE RELATIONSHIPS WITH YOUR COMMUNITY that lead to more sales- list building PART ONE

  • Create your lead magnet that meets the needs of your ideal client and solves their biggest struggle, resulting in higher conversions, and attracting people that are genuinely interested in what you have to share.
  • Learn how to market your free offer in a way that has it standing out from the crowd and speaks so clearly to your ideal client that they opt in with zero hesitation.
  • Discover how to use a Tripwire as a way to make money at the very beginning of your sequence, plus my top tools to set it up on automate so you can begin to funnel that money into running Facebook Ads.

discover how to create a cohesive email funnel that takes your audience from ice cold to paying client- list building PART TWO

  • Design an email funnel to turn your ice cold leads into paying customers, that not only shares your personal story, but also sets your business up on automate so you can free up more time to be in your creative zone of genius.
  • Learn how to share your new lead magnet both organically and paid so you can grow your list quickly and as a result sign 1:1 clients or launch a course even quicker.
  • Discover how to use share your new freebie, both organically and paid, so you can consistently grow your community, spread your message and start signing clients without having to spend a dime.
 
Branding and Business Coach 5-Month program

MONTH FOUR

MODULE 10: Nurture Your Growing List and Get Them Ready to Invest

MODULE 11: Learn How to Book More Calls That Lead to Consistent Sales in Your Biz

MODULE 12: Create Your Customized Website That Take Your Ideal Client on a Journey

 

NURTURE YOUR GROWING LIST and getting them ready to invest

  • Attract your ideal clients to your own personal blog, by learning the strategies to drive organic traffic to your site and continue to grow your local audience by utilizing content upgrades.
  • Create a marketing strategy that allows you to share your personal story, struggles and triumphs with your community through a weekly newsletter, while also showing the value of purchasing your services.
  • Plan out and execute your first challenge or series as a way to grow your list and nurture your community with tons of value and information on a topic they need help with most in their life, so they see first hand your expertise as a leader.

learn how to book more calls that lead to consistent sales in your biz

  • Learn my top six ways to get prospective clients on the phone with you, by utilizing the power of social media, your private community and your list, so it becomes more about the connection and not about being pushy to make a sale.
  • Start to develop trust quickly among your community members and connect with them in an authentic way that sets you apart from others in your industry and has them seeing the value in everything you offer.
  • Learn how to structure the conversation with prospective clients in a way that has them eager to invest, not only in you, but most importantly in themselves.

CREATE YOUR CUSTOMIZED WEBSITE THAT TAKES YOUR IDEAL CLIENT ON A JOURNEY FROM SEEING YOUR PHOTOS TO SIGNING CONTRACTS AND PAYING INVOICES IN FULL

  • Learn how to customize your website to reflect all the work you’ve done in uncovering your authentic brand so your clients know exactly why they should invest in your services.
  • Discover what pages to include on your website and how to structure them in a way that pulls your reader in and keeps them engaged long enough to learn more about your story and how your offerings complement their desires, so you can grow your community efficiently.
  • Learn how to create copy for your website that increases your SEO (search engine optimization) so you can drive organic traffic to your website and build your online presence.

Training videos will showcase the Squarespace platform.

 
Branding and business coach 5-month program

Month Five

MODULE 13: Onboarding Your Clients and Building Your Team

MODULE 14: Create Your Signature Course That Allows You to Reach More People

MODULE 15: Your 90-day Plan to Continue Building Your Success

STREAMLINED CLIENT ONBOARDING AND HIRING YOUR SUPPORT TEAM TO SMOOTHLY RUN YOUR BUSINESS SO YOU DON’T FEEL COMPLETELY LOST IN WHAT TO DO NEXT

  • Develop an onboarding system for all new clients that flows smoothly and allows little to no effort on your part to get started.
  • Learn how to set up your systems to schedule meetings/calls, collect payments and sell courses or products from your website.
  • Begin to outsource tasks that are not in your zone of genius and learn how to look for the right people to hire on as virtual assistance to free up more time in your schedule.

Create your signature course that allows you to reach more people with your powerful message and make a bigger impact in your industry

  • Create a course that makes a big impact on the community you are serving and understand the flow of pieces needed to reduce overwhelm with your audience and streamline your content delivery.
  • Learn how to create a membership site that houses all the information of your course, payment procedures and gives you a well-branded product you are proud to share (and sell!)

  • Discover how to automate your course for consistent sales coming into your business so you can begin to explore the power of passive income as a way to free up time and energy in your entrepreneur life.

CREATE YOUR 90-DAY PLAN SO YOU HAVE A CLEAR IDEA OF WHERE YOUR BUSINESS SHOULD GO NEXT TO KEEP BUILDING UPON YOUR SUCCESS

  • Create a structure that allows you to take time for self care and actually live your life of freedom, now that your business is up and running.
  • Revamp your mindset routine, now that you've entered this new phase in your life and business. Create a routine that supports your current day to day and business goals.
  • Gain clarity on what needs to happen, moving forward, to keep upleveling your business and break it down into actionable steps so you avoid burnout.

JOIN Roadmap to freedom SELF-STUDY AND RECEIVE:


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"Wow, what can I say about this programme? I could write forever! It took me from desperate new mummy trying to find a way to achieve location, time & financial freedom to being an entrepreneur with the skills to take my business anywhere I want it. If you are looking for a programme with a passionate, experienced & driven coach then this is the one for you! Michelle helps you dig deep into your story, understand your drivers and how this connects to your business, helping you develop a stand out brand in the vast online industry, get super clear on your desires so you can hit the ground running. YOU NEED THIS PROGRAMME if you are looking to get somewhere quick. Michelle - you are awesome lady! Thank you for everything & so much more!"

Clarity Coach | LaurenClelland.Com

 

 
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"Michelle Knight instilled confidence and clarity in each of her students in this program. She literally gives a step by step roadmap to starting your online business. She's so passionate about helping us all and gives her undivided attention to each and every question. Even though the program has ended, I still have so many valuables resources to go through. With this program, I was able to set up my website, start my Facebook group and page, create a funnel, get confidence and clarity on my niche and brand and so much more. She helped me realize my calling is to be a life coach for introverted, empathetic highly sensitive women who want to move from self doubt to self love. I highly recommend this group program to anyone thinking of starting a business."

Personal Empowerment Coach | meagandevries.com


"I knew from the moment I saw Michelle’s website that I wanted to work with her. She exudes a deep-hearted passion, authenticity, and conviction that is hard to find in coaches. I followed my instinct and she has been one of the best decisions I have ever made. As a new entrepreneur, I had no clue where to start...but with Michelle’s guidance and encouragement, I was able to honestly tap into my story, trust my voice, and a build an authentic brand that represents everything I have to offer my clients. I would recommend Michelle in a heartbeat!”"

ACTOR & SELF-EMPOWERMENT BUSINESS COACH At THRIVING BOHEMIANS

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Plus 4 Amazing Bonuses

to support you 150%

 
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🔶 BONUS #1: learn to uncover your story and start sharing your authentic voice

(VALUE: $97)

The very first step in creating a brand that not only stands out online, but builds trust with your ideal client is by uncovering your story. By using your story as a foundation of your brand and business you are already sharing, in a truly authentic way, what makes you truly different. This 4-Part Series walks you through the exact step-by-step I teach my 1:1 clients to uncover their story and build a strong foundation for their business.


🔶 BONUS #2: Mastering An Abundance Mindset

(VALUE: $147)

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Being an entrepreneur isn't always easy and having a strong mindset will be a complete game-changer in your personal journey. Learn how to create an abundance mindset from my friend Ginger Marie Corwin, so you can feel supported throughout your entire journey.

Ginger Marie Corwin is a Best Selling Author, Speaker, Life Coach, and Yoga Teacher. She helps women who are searching for a deeper level of happiness and self-love to find self-acceptance, power in their thoughts, and happiness in the present moment, so that they can feel financially free, fiercely confident, and in control of their lives.


🔶 BONUS #3: squarespace video vault

(VALUE: $247)

Over the past year and a half, I've built three, yes three of my own websites, plus helped over two dozen clients build their own using the Squarespace platform. In the process, I've taught myself how to code and customize the site to my liking. I'm sharing all of the custom codes and video tutorials, so you can create the website of your dreams to match your new authentic brand.

it's time for you to stop dreaming for the life you want and start creating it!

 
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In January 2016, I knew I needed to take action to make everything I desired my reality. Since, my initial group program, I've invested over $30,000 learning from the best business strategist and coaches in the industry. I've combined all the knowledge I've learned from my own coaching experiences and filled in the gaps, those pieces I wish I could've had early on, to create the complete package for you to build your dream business.

the self-study option includes:

 
 

• PRIVATE MEMBERSHIP SITE
to access your workbooks and bonus video and trainings to stay on top of your sh*t

15 DOWNLOADABLE WORKBOOKS,
dripped weekly for maximum accountability. These workbooks will support you in gaining complete clarity and teach you the strategies and techniques to build your business, attract paying clients and provide time, financial and location freedom.

BONUS TRAINING VIDEOS AND AUDIOS
that have been added throughout to support you diving deeper into the content.

PLUS the 3 bonuses listed above!

 
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I keep telling you that everything you desire is possible for you, but why don't I just show you!

Hey There, I'm Michelle

I'm a Branding and Business Coach and the founder of Brandmerry. In the past year and a half my life has completed transformed and it was action and decision making that changed everything for me. I made the decision that now was the time, that my family and myself deserved everything we dreamed of, and took the action to make it all possible. Are you curious what that looked like? Well here you go!

  • Right away I joined my first group program, without any idea what I wanted to build my business around - I think they call this taking action before you're ready.
  • Built a business around branding and website design, but after five months of planning and creating, it just didn't feel right.
  • Launched my coaching business in July 2016 while working with my own 1:1 coach.
  • Left my 9 to 5, three months earlier than planned in September 2016, and went all in to growing and expanding my business.
  • Traveled to Europe for 10 days to explore with my family of three, all while selling my first mini-course program.
  • Hit my year-end goal of $15K the week of my son's birthday, exactly one year from when it all changed.
  • Celebrated my first $20k, but not only, sale month in early 2017.
  • Consistently hitting $10k months in my business and fully booking out my 1:1 program.
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Now I spend my days how I want to. Waking up in the morning and enjoying time with my son, working out and practicing a daily mindset routine, creating and building my business as I see fit, taking time to breathe where needed and adjust my schedule should something present itself. My family also enjoys multiple trips a year, with three already scheduled this fall, something my husband and I have always dreamed of.

I know that every single thing that has happened to me over the past year came down to decision making and action! The action consisted of investing in myself and my future by hiring help, there was not one month I went without a coach, and taking action to implement everything I was learning.

It truly is that simple!

It is your time to thrive!

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it's time for you to make the decision and take action. now is your time, will you claim it?

it's time for you to:

  • Uncover your personal story so you can build a signature brand and business that allows you to stand out in a saturated market.

  • Learn how to move past the fears that have kept you stuck by developing techniques that work for you to address your fears and no longer fall victim to the same cycle so you can manifest the life of freedom you crave.

  • Nail down your niche so your messaging is communicated more clearly and your ideal client feels as though you are talking directly to them, addressing their fears and limitations and will help them get results. 

  • Gain the ability to rid yourself of overwhelm and have the confidence when it comes to handling the techy stuff so you can build and automate your business. 

  • Create a step by step 90 day action plan for your business and develop techniques to better prioritize your life so you are constantly moving forward in your business.

  • Develop the confidence to share your story and message with the world, by utilizing the power of social media, to gain visibility around your authentic self.

  • Develop one of a kind messaging that allows your true voice to shine through, compliments your personal brand and attracts clients that are illuminated by your story.

  • Build a website that is on brand for your business, speaks directly to your ideal client and their needs and is easy to maintain and update, so you can spend less time on the logistics and more time making money.

  • Become crystal clear on exactly who your ideal client is and what limitations they are currently facing, so you can develop offerings that meet their exact needs. 

  • Silence your inner critic and boost your self-confidence so you can put your business and message out into the world and attract your dream clients.


FREQUENTLY

ASKED

QUESTIONS

WHAT IS THE TIME FRAME OF THE PROGRAM?

The program is completely self-study and can be done at your own pace. As soon as you join you will find module 1 waiting for you in the membership site. The additional modules/workbooks will be dripped every 7 days for maximum accountability!

will i be able to ask questions and get feedback?

If you join the VIP option you will get a 1:1 60-minute coaching call with me to ask all of your questions and get customized feedback. Since this is a self-study/ workbook only option, there is no Facebook group or private coaching calls, but you're saving 80% so there's that!

I know I want to start a business, but i don't know where to start. is this for me?

I literally made this program with you in mind, because I WAS YOU! Working a 9 to 5, juggling life as a new mother and starting a business so I could escape the grind was hard work and I knew when the time came in my business I wanted to make it easier on others who wanted to do the same thing. I've created a roadmap to support you every single step of the way from business idea to reaching your ultimate desires (insert money, house, leave 9 to 5, family, travel...the possibilities are endless).

I'VE HAD MY BUSINESS OR SIDE HUSTLE FOR A BIT, BUT I'M NOT MAKING THE MONEY I DESIRE, IS THIS COURSE FOR ME?

Yes! If you are in a place in your business where you aren't hitting your income goals, feeling stressed and overwhelmed or not clear on the direction of your business, then you will benefit greatly from joining this program. Six months into my business, after completing a group program, and launching my business, it just wasn't the fit I had dreamed of. After getting back down to basics, connecting with my story and streamlining my systems, I relaunched my business and was able to leave my 9 to 5. I've designed this course to help you streamline your success and create a business that reaches your income goals - finally!

will there be additional investments i will need to make?

You will need to invest in a website, domain name and email marketing provider, although there are great free options out there as well. In addition, I recommend you invest in legal support (either templates or customized) which are referenced, but not offered in the course. The investments are up to you, and I will offer free options to suit where you are in your personal journey.

how is this program different from other group programs?

Because I've filled in the gaps! I've noticed what pieces were missing from the programs I've completed and I've included additional strategies and tools to make sure nothing is missing. Roadmap to Freedom also takes it one step further and dives deep into your messaging and ideal client work, so everything you build after that fits perfectly with your business. It also includes alternate ways to grow your list and build your loyal community, in the form of webinars, a virtual summit, blogging and JV partnerships.

This isn't your standard group program, because I'm not your standard coach.

I DON'T KNOW IF IT'S THE BEST TIME FOR ME TO INVEST.

Ok, so this isn't really a question, but it comes up a bunch. The reality is there will never be the "right" time for you to invest. There will never be a better time than right now. Making changes in your life and business is scary, I've been there too, if you want it make time for it, I truly believe it is as simple as that. Aside from the weekly q&a calls you can get through the modules in just a couple hours a week - is your business worth that?

If you thought about joining us for Roadmap to Freedom LIVE, but were unable to make the investment this is an excellent alternative. In addition, as a workbook alumni you will receive additional savings when the program runs LIVE again. This is a total win win because you can get started right now for 80% off and start seeing results in your business, rather than waiting another few months.

what kind of success will i get from this program?

Your success is completely up to you. I will give you the resources, strategies and tools to create and launch your successful business. I will also teach you everything I've learned to create my own successful business. However, I can not guarantee your success, that is 100% up to you and the effort you put in to the program.


Yes, I'm Ready to Thrive

ROADMAP TO FREEDOM SELF-STUDY

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