Branding and Business Coach for online female entrepreneurs
 
 
BRAND (2).png

I’m going to go out on a limb and say right now...

 🔶  You are struggling with how to take your broad, and kind of vague ideas, and turn them into a streamlined and cohesive brand that allows you to stand out online.

🔶  You are having a hard time finding consistency among your branding, including, but of course not limited to, your social media posts, email marketing and website design

🔶 You are feeling a bit overwhelmed, hell a lot overwhelmed, with how to make your brand make sense as a whole, while showing your unique style and personality AND connecting with your ideal client.

Sheesh - it’s a lot isn’t it? And probably just the tip of the iceberg!

Here’s the thing, you are so not alone in having these thoughts, in fact so many online entrepreneurs feel the EXACT same way as you and often times they get so overwhelmed, they just throw in the towel and go for a cookie-cutter style and brand like everyone else - BORING!

But, that’s not you is it lady? You want a brand that:

Shares your authentic story in a way that grabs the attention of your ideal client the very first second they see it and makes them want even more of what you have to offer. 

Is inspiring and approachable so you can start making deep, meaningful connections with your audience while staying true to your core message and beliefs. 

⇉ Effortlessly coordinates with every single aspect of your business and is concise in showcasing your message so you build a loyal and trustworthy community of people ready and eager to invest. 

I wanted the EXACT same thing when I started my business, but instead I SPENT EIGHT MONTHS CREATING A BRAND THAT DID NONE OF THE ABOVE and left me feeling uninspired, unmotivated and not confident in my ability to get paying clients.

 
the pic.jpg

I tried so hard to mimic what everyone else was doing in their business, spent tons of time trying to finalize my colors and fonts (which took way longer than I ever want to admit), studied how people were posing for their brand photos and what props they were using, that I seriously lost sight of who I was in the process.

And if I couldn’t clearly see what I had to offer the world, how would I expect others to see it as well?

When I took a step back, got in touch with my story I was able effortlessly redo my website in just three days, choose my fonts and colors within hours and had the most amazing, authentic photo shoot that shared my personality!

From there my brand messages, copy, content and offerings started to reflect what made me, well, me! And people started to notice.

I began signing clients regularly, was asked to guest speak about the power of a personal brand on multiple occasions and I started building a community that wanted exactly what I was offering - no gimmicks, no tricks, just authenticity.

Since that change I've been able to sign consistent clients into my 1:1 program and help hundreds of women find their voice to create stand out brands for their business.
 

It’s time to stop worrying about what everyone else is doing.

To stop worrying if your brand is a copy or if your brand measures up to their success.

And time to create a visually kick-ass brand that reflects YOU!

 
BRAND (3).png

It's time to put your story at the core of your brand so you can be seen, be heard and most importantly be you!

Module One

YOUR BRAND CLARITY

⇉ Finally identify what parts of your story will attract your ideal client effortlessly so you can stop stressing about what to share and start building deep, trustworthy relationships.

⇉ Truly discover who you want to attract to your brand and business (i.e. your ideal client) so you become clear on how to connect with them on a much deeper level than someone else in your industry.

⇉ Create your core brand messages, by tapping into your story and purpose, that allow you to seamlessly carry your personal brand into every single aspect of your business.


Module Two

YOUR BRAND FEEL

⇉ Tap into your brand story to identify how you want people to feel when seeing or hearing your brand and discover how to relay those emotions to your audience.

⇉ Identify what makes you YOU, by becoming clear on what inspires you, relaxes you and causes you to take action so you can clearly communicate your brand feel to your target audience. 

⇉ Learn how to relay those emotions and feelings to your audience in a way that is different from everyone one else in your industry.


Module Three

Your Brand Look

⇉ Understanding how color, font and brand elements impact a person’s mood and decision to buy and how to choose aesthetics that exemplify your brand story and inspire your audience.

⇉ Combine your brand ideas, your story and that of your ideal client together into a clean brand inspiration board to showcase your new concise message.

⇉Prepare for a brand photoshoot that exemplifies everything you’ve created for your brand thus far and allows you to truly show your ideal client what is possible for them without having to say a single word.


Module Four

Your Authentic Brand

⇉ Learn how to pull all your pieces together and completely DIY your new brand (or have the resources to communicate your vision effectively to a designer).

⇉ Creating your branded images and template that create a cohesive message across all social media platforms and allow you to create a recognizable brand for your business.

⇉Develop your brand strategy that allows you to regularly share your message and show up online, allowing you to gain visibility among your ideal client on a regular basis.


Module Five

Your Branded Website

⇉ Carry your new brand into every aspect of your business and create messaging that captivates and converts your clients effortlessly.

⇉ Learn how to customize your website to reflect all the work you’ve done in uncovering your authentic brand so your clients know exactly why they should invest in your services.

⇉ Understand how to strategically create copy for your website, I’m talking what to write and where, that takes your ideal client on a journey from seeing your logo and photos to signing contracts and paying invoices in full.


I created Your BRAND New Adventure for the online female entrepreneur who is READY to create a stand out brand that takes her from overlooked and lost to irresistible and bold.

It’s time for you to create a visual brand that is a true reflection and representation of why you started your business in the first place.

By saying yes to the future success of your business you will have the know how and strategy to take your big ole vague ideas and turn them into an irresistible brand that your ideal client can’t get enough of so you can seriously stand out online!


jena profile - Jena Proctor.jpg

"WOW! I can't even begin to tell you how much this training has impacted my business. I was so lost. Rambling on in posts that no one noticed, hiding behind incomplete and boring branding... Michelle helped me break free from boring, discover how much I have to offer, and how to create a brand and message that draw my ideal clients to my business. I have not yet implemented everything I learned and I am already seeing a difference in my business. I am more consistent and stand out in the sea of Facebook groups, my posts are getting more attention and comments, and I am confident in my messaging. Michelle KNOWS her stuff and I can't wait to see the impact this training has on my business when I get all the pieces together and in place!"

jena liat | jenaliat.com


"The Brand New Adventure is a great program. It gives tons of information on so many little details - how to tell your story, how to connect with your clients, how to choose colors, fonts and images, how to come up with content and how to become visible. I had tons of fun going thru the steps of the program and enjoyed Michelle's guidance and insight. I didn't know how much I could learn in such a short time. If you ever consider this program --- just go for it! It is amazing! Thank you Michelle."

LINDA FRELLSTEDT

IMG_3838 - Linda Frellstedt.jpg
•Selects-0006.jpg

Your {Brand} New Adventure program includes:

5 Complete Modules, consisting of workbooks, videos and audio training, to help you dive deep into the process of creating your authentic brand!

5 Training Calls with Recorded Q&A to walk you through the modules and offer a deep dive into the branding process. Not to mention you can listen from anywhere you choose for a little extra branding boost!

2 Training Videos walking you through the process of creating your finalized brand board and branded images in Canva. This is a life-saver tool for business owners wanting improve their visibility online!

The Ultimate Brand Photoshoot Resource and Checklist to support you in creating images that not only increase your visibility online, position you as an industry expert, but also has your audience stopping mid scroll!

Plus these, dare I say, 4 incredible bonuses!

Bonus #1

4-part video series to Uncover and Own Your Story (VALUE $97)

The very first step in creating a brand that not only stands out online, but builds trust with your ideal client is by uncovering your story. By using your story as a foundation of your brand and business you are already sharing, in a truly authentic way, what makes you truly different. This 4-Part Series walks you through the exact step-by-step I teach my 1:1 clients to uncover their story and build a strong foundation for their business.

Bonus #2

Branding for Pinterest with Pinterest Strategist Jena Liat (Value $97)

Pinterest is the fastest growing Social Media platform with over 175 million active users. Can you imagine your best content being seen by that many people? Learn how to carry your brand and business over to the Pinterest platform to expand your reach to a greater, super engaged audience and drive your ideal client straight to your website.

Bonus #3

Photoshop for Beginners by Graphic Designer Ben Knight (value $97)

Have you always wanted to add Photoshop to your master entrepreneur skill set? Seriously, Photoshop is an excellent tool for the online entrepreneur who wants to diy their own brand and brand elements. In this training video you’ll learn the fundamental pieces of Photoshop so you can create your dream brand.

Bonus #4

PRIVATE 1:1 BRAND ASSESSMENT (VALUE $297)

Get a private 1:1 session with Michelle Knight to get a deep-dive into your brand, actionable steps to take to have it stand out and a chance to ask questions pertaining to your brand and your journey. This special bonus is for the first 5 women who pay in full for Your Brand New Adventure.

Yes! I'm Ready for a BRAND New Adventure!

PAY IN FULL $447 or 3 PAYMENTS of $167

Untitled design.png

With this 5-week program you can expect to:

Uncover your story and create your authentic brand.

Eliminate brand shame and comparisonitis with other entrepreneurs.

Create a brand that stands out online and within your industry.

Have well-branded photos that reflect your brand story and capture your audience.

Develop a brand that truly excites you and makes you proud to share.

Have all the tools needed to take brand idea to brand completion.

Build deep, meaningful connections with your audience.

Have a brand that allows your business to be seen and heard.

Consistency across all platforms where your brand is gaining visibility.

Create a brand that is totally and completely you!

Agata Profile - Agata Felix M.JPG

"When I saw Michelle in a live video with her son, I felt an immediate connection with her. With one action she showed me her energy, determination and desire to make things happen; and I said yes! I want to work with her. Throughout her support and coaching I could connect with my story and discover who is my ideal client. My niche changed from my original idea, now, thanks to Michelle I feel very comfortable with my purpose and core brand messages. She is definitely a pro in her business, and most importantly, it is a pleasure to work with this kind and inspirational woman."

AGATA FELIX


"I thought I understood my branding, messaging and my story before working with Michelle, but I was wrong. After our 90 minute call my eyes were open to what I was missing. My messaging and ideal client became so clear I now know what my client wants and needs. By the end of our first week of working together I made a sale!"

HALEY NAVARRO | HALEYNAVARRO.COM


tracy.jpg

"I came to Michelle because I wanted to stand out in the often noisy world of social media and mobile coaching. I knew the foundation that I wanted my business to operate on but I had no idea how to get it there. Before working with Michelle, I spent months spinning my wheels trying to build and brand my business with a DIY mentality. As a new coach and entrepreneur I had no idea where to start or what a brand for my business would even look like. I was in a constant state of overwhelm and confusion. Michelle first guided me to find focus in my own personal story - to dig deep and connect with my “why.” Why was I choosing to build such a business and how would I use my story to connect to my ideal client. It finally felt approachable with her step by step system and questions that continuously kept me digging deeper and getting closer to my authentic self. Once I was finally able to complete this work and truly connect with my story, branding my business began to unfold more naturally than I ever could have expected. Today my brand is evolving into a beautiful representation of me, my story and the clients I work with. I’m so thankful for the powerful breakthroughs that I have had since hiring Michelle and I would recommend her to anyone looking for unique personalized branding to help set their business apart from the noise."

TRACY JENKINS | SOULGYPSYWELLNESS.COM

With this 5-week program you can expect to:

Uncover your story and create your authentic brand.

Eliminate brand shame and comparisonitis with other entrepreneurs.

Create a brand that stands out online and within your industry.

Have well-branded photos that reflect your brand story and capture your audience.

Develop a brand that truly excites you and makes you proud to share.

Have all the tools needed to take brand idea to brand completion.

Build deep, meaningful connections with your audience.

Have a brand that allows your business to be seen and heard.

Consistency across all platforms where your brand is gaining visibility.

Create a brand that is totally and completely you!

Agata Profile - Agata Felix M.JPG

"When I saw Michelle in a live video with her son, I felt an immediate connection with her. With one action she showed me her energy, determination and desire to make things happen; and I said yes! I want to work with her. Throughout her support and coaching I could connect with my story and discover who is my ideal client. My niche changed from my original idea, now, thanks to Michelle I feel very comfortable with my purpose and core brand messages. She is definitely a pro in her business, and most importantly, it is a pleasure to work with this kind and inspirational woman."

AGATA FELIX


"I thought I understood my branding, messaging and my story before working with Michelle, but I was wrong. After our 90 minute call my eyes were open to what I was missing. My messaging and ideal client became so clear I now know what my client wants and needs. By the end of our first week of working together I made a sale!"

HALEY NAVARRO | HALEYNAVARRO.COM


tracy.jpg

"I came to Michelle because I wanted to stand out in the often noisy world of social media and mobile coaching. I knew the foundation that I wanted my business to operate on but I had no idea how to get it there. Before working with Michelle, I spent months spinning my wheels trying to build and brand my business with a DIY mentality. As a new coach and entrepreneur I had no idea where to start or what a brand for my business would even look like. I was in a constant state of overwhelm and confusion. Michelle first guided me to find focus in my own personal story - to dig deep and connect with my “why.” Why was I choosing to build such a business and how would I use my story to connect to my ideal client. It finally felt approachable with her step by step system and questions that continuously kept me digging deeper and getting closer to my authentic self. Once I was finally able to complete this work and truly connect with my story, branding my business began to unfold more naturally than I ever could have expected. Today my brand is evolving into a beautiful representation of me, my story and the clients I work with. I’m so thankful for the powerful breakthroughs that I have had since hiring Michelle and I would recommend her to anyone looking for unique personalized branding to help set their business apart from the noise."

TRACY JENKINS | SOULGYPSYWELLNESS.COM

Screen Shot 2017-08-15 at 11.31.54 AM.png
Screen Shot 2017-08-23 at 9.43.42 AM.png

F.A.Q

big smile.jpg

When does this program begin and end?

It starts as soon as you make your payment! As soon as your first payment is received you will get access to the modules, recordings and bonus materials so you can dive right in and work at your own pace!

Are these training calls recorded?

Yes, the training calls are from when the program was released live. You now have these excellent resources to learn from your fellow entrepreneurs and get a deeper dive into the modules.

WHEN ARE THE BONUS Q&A CALLS?

The bonus Q&A calls will be on Friday, September 8 at 1pm CST and Friday, October 6 at 1pm CST. These calls will take place via Zoom and will be recorded and uploaded to the membership site.

How is this program different from other branding courses?

My approach to branding is different than what others are doing! I believe in branding as the heart of your business, which means the foundation of your business (niche, ideal client and messaging) should be in place before the aesthetics can be created. This course will support you in creating the visuals of your brand, but also so much more. At the end of this program you will have clarity on your ideal client, messaging, copy and of course the look and feel of your brand.

Branding is so much more than just a logo and this program sets you up for creating a well-rounded brand that is a true reflection of you and what you have to offer.

I'm just starting out, is this for me?

Yes, because I focus on the fundamental pieces of a business first and foremost and then the brand comes naturally after. If you are just starting out this is an amazing place to start.

Will I be able to DIY my own logo?

Yes, if you choose to go the DIY route you will have all the resources you need to understand color, font and logo creation, as well as online tools to do it. I'm also supporting you with the tools to bring your ideas to a designer, if you should choose.

WHAT IS THE REFUND POLICY?

If you do the work, you will get results! If you find that you complete all the workbooks, action steps, watch the bonus videos and still don't understand how to brand, you can email me at brandmerry@brandmerry.com within 35 days of your purchase, with proof of completion, and I'll be happy to refund your purchase.

Join the Adventure!

pay in full $447 or 3 payments of $167