Harnessing the Power of Video Marketing as a Small Business Owner: Strategies for Brand Awareness, Community Building, and Sales Success
What if I told you there's a single tool that can skyrocket your online business, create a devoted community of fans, and boost your sales?
It's not magic, but it's pretty close. My friend, it is the incredible possibility of video content.
Video marketing has transformed the online space over the past few years and it's not slowing down. With short-form video content, live videos, and of course, my good friend SEO pre-recorded content (think Google), there are so many possibilities for you to incorporate videos into your content strategy.
And in this recent podcast episode, I reveal the different types of videos you can make in order to gain brand awareness, brand attraction, and brand connection.
Because it's not enough to just focus on viral or trendy content, we have to keep in mind how our videos lead our ideal customer to the sale.
You know you have something amazing to offer, but how do you capture the attention of your target audience and stand out from the crowd? That's where video marketing comes in.
And, you know we love video marketing for its amazing brand storytelling possibilities.
Video marketing is not just a trend, it's a necessity for online entrepreneurs and this episode will help you approach video marketing in a strategic and sustainable way.
Tune in now to hear:
How videos can captivate your audience, tell your brand's story, and help you build an engaged community that expands your online business.
The four types of video every business owner should be using online to lead their ideal customer through the buying journey with ease.
My favorite tool for repurposing video content to multiple platforms, ultimately expanding your reach with one single video.
Tune in now on Spotify, Apple Podcasts, or YouTube Podcasts to hear the full episode and all the tips.
P.S. Ready to build a revenue-generating brand? One that not only stands out online but also makes it easier than ever to create high-value content? Tune in to my free brand class and learn my Build a Better Brand Method. Watch now at brandmerry.com/class.
FREE GIFTS FOR YOU
--
FREE GIFTS FOR YOU --
DISCOVER YOUR BRAND STORY IN UNDER 5 MINUTES
LEARN HOW TO WRITE AN ‘ABOUT ME’ PAGE THAT CONVERTS
MAP OUT 30 DAYS OF CONTENT IN UNDER AN HOUR
Hey there, I’m Michelle Knight!
I’m an online branding and marketing consultant for female entrepreneurs.
I believe in the power of storytelling and using that superpower to brand and market yourself online...oh and to set yourself free.
I'm obsessed with living a life of freedom, so much so, that my family and I travel the world (sometimes in an RV) while running my business.
This blog serves as a home base for all things branding, marketing, content creation, productivity, and more.
